The green tick (verified badge) on WhatsApp signals trust. For businesses in Singapore, it means customers know they're messaging the real business — not a scammer. Here's how to get it.
What Is the Green Tick?
The green tick is Meta's official business verification badge on WhatsApp. It appears next to your business name in chats and contact info. It tells customers your account is legitimate and verified by Meta.
Eligibility Requirements
You need a WhatsApp Business API account (not the free app). Your business must have a Facebook Business Page. Meta requires proof of business identity — domain verification, official documents, or a notable online presence.
How to Apply via App-ening
App-ening submits the verification request on your behalf as an official Meta partner. Provide your business documents (registration, tax ID). We handle the Meta review process. Typical approval takes 2-4 weeks.
Tips to Increase Approval Chances
Have a professional website with matching business name. Complete your Facebook Business Page with address, phone, and description. Ensure your WhatsApp business profile matches your official business name exactly. Respond to Meta's verification requests promptly.
What If You Get Rejected?
Common reasons: business name mismatch, insufficient online presence, or incomplete documentation. Fix the issue and reapply after 30 days. App-ening support can help identify and resolve the specific issue.
Key Benefits for Singapore Businesses
- 98% message open rate (vs 20% for email) — your messages actually get read
- Automated reminders and follow-ups reduce no-shows by 60%
- Bulk campaigns with personalisation drive 3x more engagement than generic blasts
- Accept payments via PayNow, NETS, card, bank transfer directly in WhatsApp
- AI assistant handles 60-70% of enquiries 24/7 — no extra staff needed
- Team inbox lets multiple agents share one WhatsApp number professionally
- 14-day free trial — no credit card required to get started