Official Integration

Meta Ads (CTWA)

Connect Meta Ads (CTWA) with App-ening WhatsApp Business platform in United Kingdom.

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Meta Ads (CTWA) + WhatsApp

Capabilities

What You Can Do with Meta Ads (CTWA)

Click-to-WhatsApp Links

Generate CTWA deep links for Facebook and Instagram ad campaigns.

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Source Tracking

Every contact from ads is auto-tagged with campaign name and ad set for ROI tracking.

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Conversion Analytics

Track cost per WhatsApp lead, conversation rate, and revenue attribution.

Auto-Welcome

Send an instant welcome message when someone clicks your ad and opens WhatsApp.

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UTM Parameter Tracking

Pass UTM parameters through to App-ening for full marketing attribution across channels.

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Multi-Ad Set Support

Create unique CTWA links per ad set. Compare performance and optimize ad spend by audience.

Step-by-Step Setup

How to Set Up Meta Ads (CTWA)

Setup in a few minutes. 14-day free trial.

1

Generate a CTWA Link

Navigate to Customer Acquisition → Create Link → Click-to-WhatsApp. Customise the pre-filled welcome message.

Tip: Keep the pre-filled message short and action-oriented.
2

Create Your Ad Campaign in Meta

In Meta Ads Manager, create a new campaign. Select "Messages" as the campaign objective.

Tip: Start with a small daily budget ($10–$20) to test which ad creatives drive the best WhatsApp conversations.
3

Configure the WhatsApp CTA

In the ad creation step, select WhatsApp as the messaging destination. Paste your CTWA link from App-ening.

4

Set Up Auto-Welcome in App-ening

Go to Automations → Rules and create a rule that triggers when a contact is created with the CTWA tag.

Tip: Respond within 5 minutes of the ad click for the highest conversion rate.
5

Monitor ROAS and Optimise

In the Analytics dashboard, view cost per WhatsApp lead, conversation rate, and revenue attributed to each ad campaign.

Tip: Tag contacts who make a purchase to calculate true ROAS.
Use Cases

How Businesses Use Meta Ads (CTWA)

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Lead Generation Ads

Run Facebook and Instagram ads with a "Message Us on WhatsApp" CTA. Every click creates a tagged contact for instant follow-up.

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Retargeting Campaigns

Create audiences in Meta from App-ening contact segments. Retarget website visitors or past customers with personalised WhatsApp offers.

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Event Promotion

Promote events with CTWA ads. Interested users land in WhatsApp where they receive event details and automated reminders.

Product Launches

Build pre-launch hype with teaser ads. Clicks open a WhatsApp conversation where an AI assistant shares exclusive preview content.

Plan Access

Which plans include Meta Ads (CTWA)?

Free
Starter
Pro
Business

Frequently Asked Questions about Meta Ads (CTWA)

Do I need a Meta Business account?+

Yes. You need an active Meta Business Manager account linked to your Facebook page and WhatsApp Business number.

How does attribution work?+

App-ening auto-tags every contact from a CTWA ad with the campaign name and ad set.

What is the typical cost per lead?+

CTWA ads typically cost $0.50–$5 per WhatsApp conversation, depending on your industry and targeting.

Can I use CTWA with Instagram?+

Yes. Click-to-WhatsApp ads work on both Facebook and Instagram feed, stories, and reels placements.

How long does setup take?+

Most integrations can be connected in under 5 minutes. Just authenticate your account and configure your sync preferences.

Can I disconnect later?+

Yes. You can disconnect any integration at any time from Settings → Integrations. Your data in App-ening is preserved.

Is my data secure?+

All integrations use encrypted connections (TLS 1.2+). We never store third-party credentials in plain text. Data is encrypted at rest and in transit.

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Connect Meta Ads (CTWA) Now

Setup in a few minutes. 14-day free trial.

Get Started Free

Free plan available · No credit card required