Which one is right for your business in México?
Quick Answer
WhatsApp Personal = for personal use. WhatsApp Business App = free app for solo entrepreneurs (1 device, basic features). WhatsApp Business API = for growing businesses that need multiple agents, automation, campaigns, and integrations (requires a platform like App-ening).
For personal messaging. No business features. Free.
Free app. Business profile, quick replies, labels. 1 phone only.
Multi-agent, automation, campaigns, AI, CRM, integrations. Via App-ening.
| Feature | Personal | Business App | API (App-ening) |
|---|---|---|---|
| Price | Free | Free | From $0/mo |
| Devices | 4 linked | 5 linked | Unlimited |
| Team Members | ✗ | ✗ | Up to unlimited |
| Bulk Messaging | ✗ | 256 broadcast | Unlimited |
| Automation | ✗ | Basic away msg | Full automation + journeys |
| AI Assistant | ✗ | ✗ | ✓ Auto-reply + copilot |
| CRM | ✗ | Labels only | Full pipeline + custom fields |
| Appointment Booking | ✗ | ✗ | ✓ + public booking page |
| Payment Collection | ✗ | ✗ | ✓ In-chat payments |
| Analytics | ✗ | Basic stats | Full dashboard + exports |
| Integrations | ✗ | ✗ | 11+ (Shopify, Zapier, etc.) |
| REST API | ✗ | ✗ | ✓ Full API access |
| Green Tick | ✗ | ✗ | ✓ Can apply |
Create a free account.
Use your existing business number or register a new one. The guided setup takes about 10 minutes.
Team inbox, campaigns, automation, CRM, and more are available immediately. Import your contacts and start messaging.