Estimate your monthly WhatsApp API costs based on your message volume and conversation types.
Select a plan, adjust your message volumes, and see your estimated cost instantly.
See how costs scale across plans at different message volumes.
| Monthly Marketing Messages | Free Plan | Starter | Pro | Business |
|---|
WhatsApp charges per 24-hour conversation window, not per message. Rates depend on conversation category and country.
Promotional messages, offers, product recommendations. Highest cost per conversation. Best ROI due to 98% open rate.
Order updates, appointment reminders, shipping notifications. Lower cost. Essential for customer experience.
Customer-initiated conversations. 1,000 free per month. Ideal for support and enquiries.
OTP and verification codes. Lowest cost category. Used for login and identity verification.
Reply within 24 hours of a customer message. Service conversations are free and unlimited — no Meta charges apply.
Target campaigns to engaged contacts only. Sending to smaller, qualified audiences reduces marketing conversation costs significantly.
Use utility templates for transactional messages (order updates, reminders). They cost 60-80% less than marketing templates.
Our Free plan includes 100 contacts and service conversations at no cost. Test your use case before committing to a paid plan.
These are approximate rates. Actual WhatsApp conversation charges vary by country and are set by Meta. Our calculator uses average rates to give you a realistic estimate.
Meta does not charge for service conversations — these are replies within a 24-hour customer service window. You only pay the App-ening platform fee.
Marketing messages are promotional (offers, announcements). Utility messages are transactional (order updates, appointment reminders). Meta charges different rates for each.
No. WhatsApp conversation charges are included in your App-ening bill. We handle the Meta billing so you get one simple invoice.
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मुफ़त में शुरू करेंFree plan available · No credit card required