- 3 messages over 10 days with 3 exit conditions.
- Message 1 (Day 0): curiosity ping, no offer.
- Message 2 (Day 3): value reminder, no offer.
- Message 3 (Day 7): the offer - 15% off or free shipping.
- Exit on any reply, any conversion, or opt-out.
Entry Conditions
Enroll contacts with last activity past your dormancy threshold, opted-in, with at least one meaningful past interaction. Dormancy thresholds by vertical:
- Salons, spas, barbershops: 45 days
- Gyms, fitness studios: 21 days
- Retail / ecommerce: 60-90 days
- Restaurants: 30-60 days
- Real estate agents: 90-120 days
Message 1: The Curiosity Ping (Day 0)
Goal is a reply, not a sale. A reply opens a 24-hour WhatsApp session window and unlocks free-form messaging.
Hi {{1}} - it's been a while. Quick check - is this still the best number to reach you on? We've been saving a spot for you. Reply yes or no, takes 2 seconds.
Message 2: Value Reminder (Day 3, only if no reply)
Show them what they're missing. New products, a seasonal hook, a case study. Still no offer.
{{1}}, our spring collection just dropped and we thought of you - a few pieces in your size are already low stock. {{link}}
Message 3: The Offer (Day 7, only if still no reply)
Now discount - specific, exclusive-feeling, scarce, urgent. For US SMBs: free shipping often beats 15% off when AOV is under $60.
{{1}}, last note - we've reserved a 15% member rate for you, valid until {{expiry_date}}. Code: {{code}}.
Exit Conditions (Non-Negotiable)
- Any inbound reply - human takes over, kill automation.
- Any conversion (purchase/booking) - exit.
- Any opt-out - handled automatically.
- Time cap at Day 10 regardless.
What to Measure
Cohort size, engagement rate, reactivation rate, revenue attributed. Skip opens and CTR - vanity. See our re-engagement ROI guide for the full framework including attribution windows and holdout logic.
Related: win-back offer design, WhatsApp automation workflows.