Respond to every lead in seconds. Your shared team inbox keeps every conversation organized and no customer waiting.
Send personalized campaigns to thousands and track delivery, opens, and replies in real-time.
Build automated workflows that nurture leads 24/7. Welcome sequences, follow-ups, and drip campaigns on autopilot.
Know exactly what's working. ROAS analytics, conversion tracking, and campaign insights to spend smarter.
Built With
Powerful tools designed to help you engage customers, automate workflows, and drive growth.
Manage all customer conversations in one place. Assign chats to agents, add internal notes, and track response times.
Build automated message flows with delays, conditions, and triggers. Welcome sequences, follow-ups, and drip campaigns.
Automated TTS calls and IVR flows for appointment reminders, notifications, and lead follow-ups. Multi-language, TRAI-compliant.
Create and manage WhatsApp-approved templates. Support for text, media, and interactive button templates.
Organize contacts with tags, custom fields, dynamic segments, and bulk actions. Import via CSV, sync from integrations, or create on the fly.
Send personalized messages to thousands of contacts at once. Schedule broadcasts, track delivery, and measure results.
Collect payments inside WhatsApp conversations. Connect your Razorpay account, send payment links in chat, and automate collection with wait-for-payment journey nodes.
Build interactive forms, surveys, and checkout experiences inside WhatsApp. Design visually, trigger via automations.
Native booking system with shareable links, Google Calendar sync, business hours, and blocked times. No Calendly needed. Pro+.
Build custom integrations with our REST API — 10K+ calls/month on Pro. Full Redoc docs, rate limiting, and outbound webhooks.
Send buttons, list menus, quick replies, and product cards inside WhatsApp. Boost engagement on every plan.
AI Copilot drafts replies from your knowledge base. AI Auto-Responder handles FAQs automatically. Powered by Claude.
Simple setup process to get your WhatsApp Business running.
Create your account in under 30 seconds. No credit card required.
Link your WhatsApp Business number through Meta's official Business API.
Import contacts, launch campaigns, and watch your engagement soar.
Find the right plan for your business. Start free, upgrade as you grow.
All-inclusive per-message rates. One simple rate per conversation covers everything — no separate Meta bills to manage.
| Feature |
Free $0/mo |
Starter $29/mo |
MOST POPULAR
Pro $99/mo |
Business $470/mo |
Business+ $945/mo |
Premium $2,250/mo |
Premium+ $4,750/mo |
Scale $10,000/mo |
Custom Contact Us |
|---|---|---|---|---|---|---|---|---|---|
| Limits & Quotas | |||||||||
| Contacts | 100 | 1,000 | 5,000 | 25,000 | 100,000 | 250,000 | 500,000 | 1,000,000 | Custom |
| Team members | 1 | 2 | 5 | 10 | 15 | 25 | 50 | 100 | Custom |
| Message templates | 5 | 25 | 50 | 200 | 500 | 1,000 | 2,000 | 5,000 | Custom |
| Storage | 50 MB | 500 MB | 2 GB | 10 GB | 25 GB | 50 GB | 100 GB | 250 GB | Custom |
| Campaigns & Automation | |||||||||
| Campaigns/month | 1 | 5 | 20 | 100 | 250 | 500 | 1,000 | 5,000 | Custom |
| Journeys (automations) | — | 1 | 5 | 25 | 50 | 100 | 200 | 500 | Custom |
| Auto-reply rules | — | 1 | 10 | 50 | 100 | 200 | 500 | 1,000 | Custom |
| Sequences | — | 1 | 5 | 25 | 50 | 100 | 200 | 500 | Custom |
| Re-engagement flows | — | — | 3 | 15 | 30 | 60 | 100 | 250 | Custom |
| Conditional branching | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Template Capabilities | |||||||||
| Text with variables | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Quick reply buttons | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Media headers (image/video/doc) | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| CTA buttons (URL/Phone) | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Carousel templates | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Analytics & Reporting | |||||||||
| Message delivery tracking | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| History retention | — | 7 days | 90 days | 1 year | 2 years | 3 years | 5 years | 10 years | Custom |
| ROAS & campaign analytics | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Custom reports & dashboards | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| CSV data export | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Scheduled reports | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Team performance metrics | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Team Inbox | |||||||||
| Shared inbox | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Conversation assignment | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Canned responses & notes | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Appointments | |||||||||
| Appointment booking | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Dedicated Customer Support | |||||||||
| AI Support Agent | ✗ | ✗ | 50/mo | 50/mo | 50/mo | 50/mo | 50/mo | 50/mo | Custom |
| Commerce | |||||||||
| WhatsApp Catalog | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Integrations | |||||||||
| Google Sheets | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Webhooks | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| CRM connectors | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| REST API access | ✗ | ✗ | 10K/mo | 50K/mo | Unlimited | Unlimited | Unlimited | Unlimited | Custom |
| Branding & Scale | |||||||||
| Custom branding | ✗ | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Custom domain | ✗ | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Multiple WhatsApp accounts | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ |
| Support | |||||||||
| Email support | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Priority support | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Dedicated account manager | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ | ✓ |
| Start Free | Get Started | Get Started | Get Started | Get Started | Get Started | Get Started | Get Started | Contact Us | |
← 9 plans from Free to Custom — scroll the table horizontally to compare all features →
Manage all your WhatsApp customer interactions from one powerful dashboard.
All conversations in one place. Assign chats, add notes, and collaborate with your team.
Send personalized messages to segments. Track delivery and engagement in real-time.
Build multi-step workflows with delays, conditions, and triggers. Set it once, run forever.
Want to see more? Start your free trial and explore the full platform.
Everything you need to know about App-ening.
We help you get set up with the WhatsApp Business API through Meta's Cloud API. You can use your existing business number or get a new one during signup.
App-ening uses a simple prepaid wallet model. You top up your wallet and each message is charged at an all-inclusive rate that covers everything. Platform subscription gives you features like Team Inbox, Journeys, and analytics. Service conversations (when customers message you first) are completely free. Learn more →
Yes! Our Free plan lets you test the platform with limited contacts and features. Plus, service conversations from WhatsApp (when customers message you first) are completely free. Upgrade anytime - no credit card required to start.
When a customer messages you first, that opens a free 24-hour service window. You can reply unlimited times within that window at no WhatsApp charge. Meta made these free in November 2024.
App-ening charges a monthly platform subscription plus per-message costs deducted from your prepaid wallet. Each message rate is all-inclusive — it covers Meta's conversation charge and platform costs in one simple rate. No separate bills to manage.
No. App-ening plans include limits on contacts, team members, and automations - but not on WhatsApp message volume. Your messaging limits are set by Meta based on your WhatsApp Business API tier.
Absolutely. App-ening has deep Meta Ads integration with ROAS analytics, click-to-WhatsApp attribution, and conversion tracking built-in.
We offer webhooks for real-time events, a full REST API, and Google Sheets integration. CRM connectors for Salesforce and HubSpot coming soon.
Yes! Upgrades take effect immediately. Downgrades apply at your next billing cycle. No long-term contracts or cancellation fees.
Security is our priority. We use enterprise-grade encryption for data at rest and in transit, and are GDPR compliant. Your data is never shared with third parties.
“We went from missing 40% of customer queries to responding within 2 minutes. The shared inbox changed everything for our team.”
“Our appointment no-shows dropped by 50% after setting up automated WhatsApp reminders. The ROI was immediate.”
“Campaign analytics showed us exactly which messages drive sales. We’ve 3x’d our repeat customer rate in 4 months.”
Start using WhatsApp Business API to grow your customer relationships.