Simple and transparent. You pay App-ening for platform access. WhatsApp conversation costs are paid directly to Meta through your own WhatsApp Business Account.
A fixed monthly subscription for access to our platform and features.
Meta charges for business-initiated conversations. You pay Meta directly through your own WhatsApp Business Account (WABA).
WhatsApp charges differently based on who initiates the conversation and its purpose.
When a customer messages you first. Reply within 24 hours at no charge.
Promotional messages, offers, announcements. Highest cost category.
Order updates, shipping notifications, appointment reminders.
One-time passwords (OTP), verification codes, login confirmations.
WhatsApp made service conversations completely free in November 2024. Here's how to take advantage:
Unlimited free replies when customers message you first
Here's what a typical month might look like on our Growth plan.
| Type | Volume | Rate (India)* | Paid To | Cost |
|---|---|---|---|---|
| App-ening Platform Fee | - | $99/month | App-ening | $99.00 |
| Service Conversations | 3,000 | FREE | Meta (direct) | $0.00 |
| Marketing Conversations | 1,500 | ~$0.0099/conv | Meta (direct) | $14.85 |
| Utility Conversations | 400 | ~$0.0042/conv | Meta (direct) | $1.68 |
| Authentication | 100 | ~$0.0014/conv | Meta (direct) | $0.14 |
| Estimated Monthly Total | $115.67 | |||
* WhatsApp rates vary by country and are charged per 24-hour conversation window. You pay Meta directly through your WABA. Check Meta's official pricing for current rates.
Everything you need to know about how billing works.
You pay App-ening a fixed monthly subscription for platform access - features like Team Inbox, Journeys, automation, analytics, and API access. This is separate from WhatsApp conversation costs.
You pay Meta directly through your own WhatsApp Business Account (WABA). When you connect your WhatsApp number, you add a payment method to your Meta Business Manager. Meta bills you directly for conversation costs - App-ening is not involved in this billing.
A conversation is a 24-hour messaging window. Once opened, you can send multiple messages within that window for a single charge (or free for service conversations).
Yes! As of November 2024, Meta made all service conversations (customer-initiated) completely free with no monthly cap. You only pay Meta for business-initiated template messages.
App-ening plans include limits on contacts, team members, journeys, and templates - but WhatsApp message volume is not limited by us. Your messaging limits are determined by your WhatsApp Business API tier (set by Meta based on your account quality).
Check Meta's official pricing page for rates in your target countries. Costs depend on conversation type and recipient location. Service conversations are always free.
Yes! You can upgrade instantly. Downgrades take effect at your next billing cycle. There are no long-term contracts.
No. You pay Meta directly through your WABA. App-ening never touches your WhatsApp billing - we only charge for platform access.