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Terms and Conditions

Last Updated: December 3, 2025

Welcome to App-ening. These Terms and Conditions ("Terms") govern your use of our WhatsApp Business Platform services ("Service") operated by App-ening ("we", "us", or "our").

By accessing or using our Service, you agree to be bound by these Terms. If you disagree with any part of these Terms, you may not access the Service.

1. Definitions

  • "Account" means a unique account created for you to access our Service
  • "Service" means the App-ening WhatsApp Business Platform, including all features, tools, and APIs
  • "Subscription" means the paid plan you subscribe to for accessing premium features
  • "Content" means any information, data, text, or media you upload or transmit through our Service
  • "User" means any individual or entity that accesses or uses our Service

2. Account Registration

2.1 Eligibility

You must be at least 18 years old and have the legal capacity to enter into these Terms. By using the Service, you represent that you meet these requirements.

2.2 Account Security

You are responsible for:

  • Maintaining the confidentiality of your account credentials
  • All activities that occur under your account
  • Notifying us immediately of any unauthorized access

2.3 Accurate Information

You agree to provide accurate, current, and complete information during registration and to update such information to keep it accurate and current.

3. Service Description

App-ening provides a WhatsApp Business Platform that enables businesses to:

  • Send and receive WhatsApp messages via the official WhatsApp Business API
  • Manage customer conversations through a team inbox
  • Create automated messaging journeys and workflows
  • Track analytics and ROAS for marketing campaigns
  • Manage contacts, templates, and broadcasts
  • Integrate with third-party services via APIs and webhooks

4. Subscription and Payments

4.1 Plans and Pricing

We offer various subscription plans with different features and pricing. Current pricing is available on our website and may be updated from time to time.

4.2 Billing

  • Subscriptions are billed in advance on a monthly or annual basis
  • Payment is due at the start of each billing cycle
  • All fees are non-refundable except as stated in our Refund Policy

4.3 WhatsApp Conversation Charges

In addition to subscription fees, WhatsApp charges per-conversation fees as set by Meta. These charges are passed through to you and are separate from App-ening subscription fees.

4.4 Price Changes

We may modify our pricing with 30 days' notice. Continued use of the Service after price changes constitutes acceptance of new pricing.

5. Acceptable Use Policy

5.1 Permitted Use

You may use our Service only for lawful purposes and in accordance with these Terms, WhatsApp's Business Policy, and applicable laws.

5.2 Prohibited Activities

You agree NOT to:

  • Send spam, unsolicited messages, or bulk promotional content without consent
  • Violate WhatsApp's Terms of Service or Business Policy
  • Transmit malware, viruses, or harmful code
  • Impersonate others or misrepresent your identity
  • Harvest user data without authorization
  • Attempt to gain unauthorized access to our systems
  • Use the Service for illegal activities including fraud, scams, or harassment
  • Violate any applicable laws or regulations
  • Resell or redistribute the Service without authorization
  • Interfere with or disrupt the Service or servers

5.3 WhatsApp Compliance

You must comply with WhatsApp's Business Policy, Commerce Policy, and all applicable guidelines. Violations may result in WhatsApp revoking your access to the Business API.

6. Intellectual Property

6.1 Our Intellectual Property

The Service, including its original content, features, and functionality, is owned by App-ening and is protected by copyright, trademark, and other intellectual property laws.

6.2 Your Content

You retain ownership of your Content. By uploading Content, you grant us a license to use, store, and process it as necessary to provide the Service.

6.3 Feedback

Any feedback, suggestions, or ideas you provide may be used by us without any obligation to you.

7. Data and Privacy

Your use of the Service is also governed by our Privacy Policy, which describes how we collect, use, and protect your data.

8. Third-Party Services

Our Service integrates with third-party services including:

  • WhatsApp Business API (Meta)
  • Payment processors (Razorpay)
  • Analytics providers

Your use of these services is subject to their respective terms and privacy policies.

9. Service Availability

9.1 Uptime

We strive to maintain high availability but do not guarantee uninterrupted service. We may perform maintenance with reasonable notice when possible.

9.2 Modifications

We reserve the right to modify, suspend, or discontinue any part of the Service at any time with reasonable notice.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, APP-ENING SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, OR GOODWILL, ARISING FROM YOUR USE OF THE SERVICE.

Our total liability shall not exceed the amount you paid us in the 12 months preceding the claim.

11. Indemnification

You agree to indemnify and hold harmless App-ening and its officers, directors, employees, and agents from any claims, damages, losses, or expenses arising from:

  • Your use of the Service
  • Your violation of these Terms
  • Your violation of any third-party rights
  • Your Content

12. Termination

12.1 By You

You may terminate your account at any time through your account settings or by contacting us.

12.2 By Us

We may terminate or suspend your account immediately, without prior notice, for:

  • Violation of these Terms
  • Violation of WhatsApp's policies
  • Suspected fraudulent or illegal activity
  • Non-payment

12.3 Effect of Termination

Upon termination, your right to use the Service ceases immediately. We may retain your data for 30 days, after which it may be deleted.

13. Dispute Resolution

13.1 Governing Law

These Terms are governed by the laws of India, without regard to conflict of law principles.

13.2 Arbitration

Any disputes shall be resolved through binding arbitration in accordance with the Arbitration and Conciliation Act, 1996. The arbitration shall be conducted in Kancheepuram, India.

14. General Provisions

14.1 Entire Agreement

These Terms, along with our Privacy Policy and Refund Policy, constitute the entire agreement between you and App-ening.

14.2 Severability

If any provision is found unenforceable, the remaining provisions shall continue in effect.

14.3 Waiver

Our failure to enforce any right or provision shall not constitute a waiver of such right or provision.

14.4 Assignment

You may not assign these Terms without our consent. We may assign our rights and obligations without restriction.

15. Changes to Terms

We may update these Terms from time to time. We will notify you of material changes via email or through the Service. Continued use after changes constitutes acceptance.

16. Contact Us

For questions about these Terms: