- 3 messages over 10 days with 3 exit conditions.
- Message 1 (Day 0): curiosity ping, no offer.
- Message 2 (Day 3): value reminder, no offer.
- Message 3 (Day 7): the offer - 15% off or free delivery.
- Exit on any reply, any conversion, or opt-out.
Entry Conditions for Indian SMBs
Enroll contacts with last activity older than your dormancy threshold, opted-in to WhatsApp, and at least one past purchase or completed booking. Dormancy thresholds by vertical:
- Salons, spas: 45 days
- Gyms, fitness: 21 days
- Retail (fashion, grocery): 60-90 days
- Restaurants: 30 days for regulars, 60 for occasionals
- Real estate: 90-120 days
Message 1: The Curiosity Ping (Day 0)
Goal is not a sale - it is a reply. Any reply opens the 24-hour WhatsApp session window and lets you message freely.
Message 2: Value Reminder (Day 3, only if no reply)
Remind them why they chose you. New arrivals, a seasonal relevance, a before/after. Still no hard offer.
Message 3: The Offer (Day 7, only if still no reply)
Now the offer. Specific, exclusive-feeling, scarce, urgent. For Indian SMBs, free delivery (no minimum) or a 15% "member rate" typically outperforms a flat 20% discount.
Exit Conditions (Non-Negotiable)
- Any inbound reply - human takes over, no more automation.
- Any conversion (purchase/booking) - exit sequence.
- Any opt-out keyword - respected automatically.
- Time cap at Day 10.
What to Measure
Cohort size, engagement rate, reactivation rate, revenue attributed. Ignore opens, clicks, CTR - vanity metrics. See our re-engagement ROI guide for the full framework.
Related: win-back offer design, WhatsApp automation workflows.