WhatsApp Automation for Exporters & Importers

Bridge time zones, coordinate international shipments, and maintain seamless buyer relationships — all through WhatsApp.

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80%
Faster response time
24/7 automated responses bridge time zones
20+ hrs
Saved per week
Eliminate repetitive buyer inquiries
95%
Order visibility
Automated updates keep buyers informed
55%
Faster LC processing
Automated reminders accelerate payments
The Problem

Challenges in export-import business

Time zone challenges — coordinating with buyers across different time zones causing delayed responses and missed opportunities

Documentation complexity — tracking multiple documents like LC, BL, COO, and certificates across shipments

Shipment visibility — buyers anxious about shipment status, vessel tracking, and estimated arrival dates

Payment follow-ups — managing LC negotiations, advance payments, and balance collections across currencies

Sample approval delays — lengthy sample approval cycles delaying order confirmations and production

Compliance updates — keeping buyers informed about regulatory changes and certification requirements

Solutions

How App-ening solves these problems

Real solutions using Rules, Sequences, Journeys, and Campaigns — features you'll actually use.

1

24/7 Product Catalog & Pricing

Rule Starter, Pro, Business

International buyers access product specifications and FOB/CIF pricing anytime, regardless of time zone:

What you're using: A Rule triggered by "CATALOG [product]" keywords. Works 24/7 so buyers in Europe or Americas get instant responses even while you sleep. Include multi-currency pricing if needed.

Workflow tip: Create separate rules for different product categories and update pricing monthly. Include test certificates and compliance documents as attachments.
2

Sample Request & Tracking

Journey Pro, Business

Guide buyers through sample request with tracking and approval collection:

Step 1 → "Which products do you need samples for? Reply with codes from catalog." Step 2 → "Quantity per sample? Delivery address?" Step 3 → "Sample cost: ₹1,300. Courier: DHL/FedEx? Or your courier account?" Step 4 → "Sample shipped! DHL AWB: 1234567890. Track at dhl.com" Day 7 → "Hi! Have you received the samples? Reply APPROVED or REVISION NEEDED"
What you're using: A Journey that handles the entire sample cycle from request to approval. Automatically follows up after estimated delivery date to get approval status.
3

Production & Order Updates

Sequence Starter, Pro, Business

Automatic updates at each production milestone with photos:

What you're using: A Sequence with milestone-based updates. Buyers receive production photos without asking. Include QC reports and inspection schedules. Builds trust through transparency.
4

Shipment Tracking Alerts

Sequence Starter, Pro, Business

Automatic notifications for vessel booking, sailing, and estimated arrival:

What you're using: A Sequence triggered when you update shipment status. Auto-sends BL copy, packing list, and tracking link. Buyers stay informed without constant follow-ups.
5

Document Collection & Sharing

Journey Pro, Business

Coordinate document exchange including LC amendments and shipping documents:

What you're using: A Journey for document coordination. Send complete document sets with checklist. Track courier delivery of originals. Follow up for LC discrepancies if needed.
6

Payment Milestone Reminders

Sequence Starter, Pro, Business

Automated reminders for LC opening, advance payments, and balance settlements:

PO confirmed → "Thank you! Please open LC within 7 days. Draft attached." Day 5 → "Reminder: LC opening pending. Production scheduled to start." LC received → "LC received! Please note amendment needed: [details]" Before ship → "30% advance due before shipment. Bank details attached." After delivery → "Balance 70% due within 30 days of BL date."
What you're using: A Sequence that tracks payment milestones based on your terms. Different sequences for LC, TT advance, DA/DP terms. Never miss a payment follow-up.
7

New Collection Announcements

Campaign Pro, Business

Showcase new products and seasonal collections to international buyers:

What you're using: A Campaign with lookbook and price list attachments. Announce trade show presence. Track meeting requests through reply monitoring.
8

Shipment Status Inquiry

Rule Starter, Pro, Business

Buyers check shipment status anytime with simple keywords:

What you're using: A Rule triggered by "STATUS [invoice/PO]" keywords. Pulls real-time shipment status. Buyers get instant updates without waiting for your office hours.
9

New Buyer Onboarding

Journey Pro, Business

Professional onboarding for new international buyers:

Step 1 → "Welcome to Sunrise Exports! Please share company name & country." Step 2 → "Business type? (Importer/Retailer/Brand)" Step 3 → "Products of interest? Annual volume estimate?" Step 4 → "Thanks! Here's our company profile & certifications." Step 5 → "Would you like samples or a video call to discuss requirements?"
What you're using: A Journey triggered when new international number messages you. Qualifies leads automatically. Shares company credentials. Routes serious inquiries to sales team.
10

Certification & Compliance Updates

Campaign Free, Starter, Pro, Business

Keep buyers informed about new certifications and regulatory changes:

What you're using: A Campaign to announce new certifications. Target by buyer region (EU buyers care about GOTS, US buyers about CPSIA). Attach certificate copies for immediate use.
CRM

Your export order pipeline, pre-configured

Track orders from inquiry to delivery. See at a glance which shipments are in transit, which payments are pending, and which buyers need attention.

Inquiry
First contact
Sample Sent
Testing phase
PO Received
Order confirmed
Production
Manufacturing
Shipped
In transit
Delivered
Complete

CRM Lite add-on: +₹300/mo on Pro plan, included in Business

Capabilities

What you can achieve

Goal How Plan Required
✓ 24/7 catalog & pricing Rule (keyword trigger) Starter, Pro, Business
✓ Sample request & tracking Journey (multi-step) Pro, Business
✓ Production updates with photos Sequence (milestone-based) Starter, Pro, Business
✓ Shipment tracking alerts Sequence (status updates) Starter, Pro, Business
✓ Document sharing & tracking Journey (checklist) Pro, Business
✓ Payment reminders Sequence (milestone) Starter, Pro, Business
✓ New collection launches Campaign (media headers) Pro, Business
✓ On-demand status check Rule (auto-response) Starter, Pro, Business
✓ Buyer onboarding Journey (qualification) Pro, Business
✓ Certification announcements Campaign (broadcast) Free, Starter, Pro, Business

Recommended for Exporters & Importers

To manage international buyer communication effectively:

Pro ₹8,499/mo

Prices in INR. View pricing in your local currency →

  • 5,000 contacts — room for international buyer network
  • 10 Rules — catalog, pricing, status checks, FAQs
  • 5 Sequences — production updates, shipment tracking, payment reminders
  • 5 Journeys — sample management, onboarding, document coordination
  • 15 Campaigns/month — new collections, certifications, trade shows
  • Document attachments — catalogs, certificates, shipping docs
  • 5 team members — sales, shipping, accounts coverage
  • 90-day analytics — track buyer engagement across regions

Small export house? Try Starter (₹2,499/mo) with basic rules and sequences.

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