Convert More Inquiries & Help Students Score Higher—All on WhatsApp

For JEE, NEET, CAT, UPSC, GRE, GMAT coaching. Stop losing students to competitors. Automate demo bookings, mock test reminders, score tracking, and motivational content.

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50%
More enrollments
Automated nurturing converts leads
65%
Better mock attendance
Reminders boost test participation
8+ hrs
Saved per week
Automate FAQs and fee reminders
70%
Better fee collection
Automated payment reminders work
The Problem

Challenges Test Prep Institutes Face

Demo Class No-Shows Waste Resources

Students book free demo classes but don't show up. Faculty prepare, slots get blocked, and you lose potential enrollments to competitors.

Same FAQs All Day Long

"What's the fee?" "Which batch?" "Online or offline?" "Success rate?" Counselors spend hours answering repetitive questions instead of closing enrollments.

Mock Test Attendance Drops

Students skip mock tests—the most crucial part of exam prep. Without regular practice, scores don't improve, and they blame your coaching quality.

Fee Payment Reminders Are Manual

Installment due dates pass unnoticed. You have to call each family individually. Outstanding fees pile up, and cash flow gets disrupted.

Student Progress Not Tracked

Parents don't see ROI on their Rs.1 lakh investment. You can't identify struggling students early. No systematic reporting leads to dissatisfaction and dropouts.

Student Motivation Drops Mid-Prep

Months of grueling preparation lead to burnout. Students lose motivation, skip classes, and stop attempting practice papers. You need consistent engagement touchpoints.

Solutions

10 Ways WhatsApp Automation Grows Your Test Prep Business

Convert more demos, keep students motivated, and track progress systematically

1

Course Inquiry Auto-Response

Rule Starter

When someone asks about JEE, NEET, CAT, or any exam, instantly send batch details, fee structure, success rates, and demo booking options.

TRIGGER: Message contains "JEE" OR "iit" OR "engineering entrance"
ACTION: Send JEE course details with demo CTA
THEN: Tag contact as "JEE-Inquiry"
THEN: Notify counselor for follow-up
How it works: Instant response captures interest before they message competitors. Specific numbers (147 students, AIR rankings) build credibility. Clear pricing filters serious inquiries. Demo booking CTA moves them down the funnel immediately.

Workflow tip: Create separate rules for each exam type (JEE, NEET, CAT, UPSC, GRE) with exam-specific success metrics.
2

Mock Test Reminder System

Rule Starter

Automatically remind students about upcoming mock tests with timing, instructions, and what to bring. Reduce no-shows from 40% to under 10%.

TRIGGER: Student tagged "mock-scheduled" 2 days before test
ACTION: Send detailed mock test reminder
THEN: Send 2nd reminder 12 hours before test
THEN: After test, send score analysis session invite
How it works: Multi-touch reminders (2 days + 12 hours) maximize attendance. Practical details (what to bring, gate timing) reduce day-of confusion. Mentioning score analysis session keeps engagement going post-test.

Workflow tip: Include "Reply RESCHEDULE if you can't make it" to track genuine conflicts vs. procrastination.
3

Score & Rank Tracking Journey

Journey Pro ₹8,499

After each mock test, send personalized score reports with AIR predictions, improvement trends, and weak topic identification. Keep students motivated with visible progress.

JOURNEY: Mock Test Score Tracking
TRIGGER: Mock test completed
STEP 1: Send personalized score report within 24 hours
STEP 2: Identify weak topics & send targeted resources
STEP 3: Invite to doubt clearing session for weak areas
STEP 4: Track improvement trend over last 5 mocks
How it works: Immediate score sharing creates engagement. AIR prediction helps students visualize their standing. Progress tracking (Mock #1 vs Mock #8) shows tangible improvement and motivates. Weak topic identification + doubt session CTA provides actionable next steps.

Workflow tip: For students showing declining scores, automatically alert faculty for intervention counseling.
4

Fee Payment Reminder Sequence

Sequence Pro ₹8,499

Automated installment reminders with payment links. Gentle escalation from friendly reminder to final notice. Reduce outstanding fees by 70%.

SEQUENCE: Fee Payment Reminders
DAY -7: Friendly reminder with payment options
DAY -3: 2nd reminder with payment link
DAY 0: Due date reminder
DAY +3: Polite overdue notice
DAY +7: Firm notice - service suspension warning

EXIT: When payment screenshot shared (auto-tag "paid")
How it works: Early reminders (7 days before) give parents time to arrange payment. Multiple payment options reduce friction. Screenshot confirmation creates instant gratification. Escalation sequence (friendly → firm) handles most cases without awkward calls.

Workflow tip: Include UPI ID in every message for one-click payment. Make paying easier than ignoring.
5

Doubt Session Booking Journey

Journey Pro ₹8,499

Let students book 1-on-1 doubt clearing sessions via WhatsApp. Collect topic, preferred time, and teacher preference. Confirm slot automatically.

JOURNEY: Doubt Session Booking
TRIGGER: Message contains "doubt" OR "help" OR "clarify"
STEP 1: Ask subject (Physics/Chemistry/Maths)
STEP 2: Ask topic within subject
STEP 3: Show available slots
STEP 4: Confirm booking with faculty name
STEP 5: Send reminder 2 hours before session
How it works: Conversational booking feels natural to students. Asking topic in advance lets faculty prepare. Showing faculty expertise (Mechanics expert) builds confidence. Reminder 2 hours before reduces no-shows.

Workflow tip: Track most-requested doubt topics to identify weak areas across batches. Conduct group sessions on common pain points.
6

Study Material Distribution

Rule Starter

Automatically share PDFs, video links, practice papers, and formula sheets based on class schedule. Students get materials exactly when needed.

TRIGGER: Class completed (tag added by faculty)
ACTION: Send topic-specific study materials
THEN: Tag batch students with topic name
THEN: Schedule homework reminder for 2 days later
THEN: Send solution PDFs after homework deadline
How it works: Materials sent right after class while topic is fresh. Multiple formats (PDF, video, practice) cater to different learning styles. Homework deadline creates accountability. Targeted tip (video timestamp) helps struggling students.

Workflow tip: Track PDF download rates to see which students are disengaged. Proactively reach out to those who aren't accessing materials.
7

Motivational Content Campaign

Campaign Business

Weekly success stories, study tips, and motivational content to keep students energized. Combat mid-prep burnout with consistent inspiration.

CAMPAIGN: Weekly Motivation
SATURDAY: Success story of past topper
TUESDAY: Study tip or strategy
THURSDAY: Motivational quote + exam countdown

TARGET: All enrolled students
FREQUENCY: 3 messages per week
TIMING: 8 PM (post-study hours)
How it works: Real student stories are more relatable than generic motivation. Showing starting vs final scores proves improvement is possible. Specific lessons (consistency, mock analysis) give actionable advice. Regular cadence keeps students emotionally connected to their goal.

Workflow tip: Ask successful students for testimonials in exchange for small rewards. Build a content bank of 20-30 stories to rotate.
8

Exam Date Countdown Sequence

Sequence Pro ₹8,499

90-day, 60-day, 30-day, 7-day countdown messages with preparation strategies. Create urgency and keep exam date top-of-mind.

SEQUENCE: Exam Countdown
DAY -90: Overall preparation checklist
DAY -60: Mid-prep course correction
DAY -30: Final month strategy (see above)
DAY -7: Last week tips + relaxation advice
DAY -1: Final pep talk + exam day logistics

TARGET: Students with exam date tagged
How it works: Countdown creates healthy urgency. Stage-specific advice (what to do 30 days out) prevents last-minute panic. "Where you should be" checklist shows expected progress. Common mistakes section prevents self-sabotage.

Workflow tip: Segment by target exam date. A student taking NEET in May gets different countdown than one taking it in September.
9

Batch Transfer/Upgrade Offers

Campaign Business

Target students in regular batches with crash course offers, online-to-offline upgrades, or intensive batch transfers based on their performance.

CAMPAIGN: Batch Upgrade Offer
TARGET: Students showing 40+ mark improvement in mocks
MESSAGE: Personalized upgrade offer with their progress
OFFER: Discounted intensive batch enrollment
TIMING: 4-5 months before exam (enough time to benefit)

EXCLUSION: Students already in intensive batch
How it works: Targeting improvers (not strugglers) increases conversion. Showing their actual progress data makes it personal. Specific benefits (daily doubts, extra mocks) justify higher cost. Limited seats + discount create urgency.

Workflow tip: This is upselling based on performance data. Only offer to students likely to benefit, not everyone. Preserves trust and conversion rate.
10

Result Day Celebration & Testimonials

Campaign Business

When results are declared, celebrate toppers, share their scores publicly (with permission), and collect video testimonials for future marketing.

CAMPAIGN: Result Day Messages
TARGET SEGMENT 1: Students who scored in top 10%
MESSAGE: Personalized celebration + testimonial request

TARGET SEGMENT 2: All other students
MESSAGE: General celebration + offer to discuss next steps

TIMING: Within 6 hours of results declaration

FOLLOW-UP: Collect testimonials + photos for marketing
How it works: Personal celebration makes students feel valued at their biggest moment. Offering next-step guidance (counseling) extends your support beyond exam. Testimonial request with incentive (voucher) gets high response rate. Creates authentic marketing content from happy customers.

Workflow tip: Create "Topper Wall of Fame" on website using testimonials + photos collected. Use in next year's marketing to attract new students.
CRM

Track Every Student Journey

From first inquiry to exam success

Inquiry
Course info sent
Demo
Attended demo
Enrolled
Paid & started
Active
Attending classes
Exam Ready
Mock scores up
Alumni
Testimonial given

CRM Lite add-on: +₹300/mo on Pro plan, included in Business

Capabilities

What You Can Achieve

Capability Starter
₹2,499/mo		 Pro
₹8,499/mo		 Business
₹39,999/mo
Course inquiry auto-response ✓ ✓ ✓
Mock test reminders ✓ ✓ ✓
Score & rank tracking — ✓ ✓
Fee payment reminders ✓ ✓ ✓
Doubt session booking — ✓ ✓
Study material distribution ✓ ✓ ✓
Motivational campaigns — — ✓
Exam countdown sequence — ✓ ✓
Batch upgrade campaigns — — ✓
Result day celebration — — ✓
Student contacts Up to 500 Up to 5,000 Up to 25,000
Team members 2 5 15

Prices in INR. View pricing in your local currency →

RECOMMENDED FOR TEST PREP INSTITUTES

Pro Plan - ₹8,499/month

Prices in INR. View pricing in your local currency →

Ideal for coaching centers with 100-500 enrolled students across multiple exam types. Includes score tracking, fee reminders, and doubt booking automation.

Up to 5,000 contacts
5 team members
Score tracking Journeys
Fee payment sequences
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Small coaching class with <100 students? Starter Plan (₹2,499/mo) covers inquiries, mock reminders, and basic automation.

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Join test prep institutes using WhatsApp to automate enrollment, keep students engaged, and celebrate results.

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