Appening detects the customers who stopped coming back, and brings them back on WhatsApp. No manual work. No guessing.
No manual tagging. No exports to spreadsheets. Everything runs in the background.
Appening tracks last message, last visit, and last purchase on every contact. When any signal crosses your threshold (default: 30/60/120 days), the contact is tagged at-risk, dormant, or lost automatically.
Dormant contacts enter an industry-matched win-back flow automatically. Salons get "We miss you + 20% off." Gyms get "Your membership is waiting." Real estate gets "New listings matching your criteria." Fully editable.
Three touches over ten days: a check-in, an offer, and a final nudge. Sent at each contact's most responsive hour. The sequence pauses the instant they reply, so a human can take over.
When the contact books or buys within 14 days, Appening tags it as recovered revenue. See the ₹ figure in the Revenue Recovery Dashboard, broken out by sequence and cohort.
47 dormant contacts
₹5.4L revenue at risk
Manual followup (never happens)
22% came back
₹1.2L recovered
All automatic via WhatsApp
Revenue Recovery ships with pre-built playbooks for the five industries where dormant customers hurt most.
Three built-in triggers — LAST_MESSAGE, LAST_VISIT, and LAST_PURCHASE — plus the ability to combine them ("no message AND no purchase in 90 days"). Thresholds configurable per segment.
Drag-and-drop editor for multi-step WhatsApp flows with delays, conditional branches, and template-approved messages. Works with Appening's existing automation engine — if you know Journeys, you know this.
28+ ready-made sequences covering salons, gyms, real estate, retail, clinics, restaurants, and more. Every playbook is a starting point — clone it, edit the copy, and it's yours.
See recovered revenue, sequence conversion rates, and cohort lift in one dashboard. Break out performance by industry, playbook, and dormancy bucket.
Appening learns each contact's reply patterns and sends win-back messages at their most responsive hour. Typical lift over round-robin sending: 2–3× reply rate.
Select a segment — "all contacts dormant for 60+ days, bought at least twice before" — and enroll the whole cohort in a win-back sequence in one click. Perfect for kicking off your first campaign.
The single place where you'll see how much revenue Appening is bringing back for you — in rupees, dollars, or your local currency. Early-access opens in April 2026 for Pro customers.
See which win-back flows actually earn their keep — and which to retire.
Compare win-back sequence performance against a holdout control group.
See how your industry's top-performing playbooks rank — and swap in the winners.
A dormant customer is one whose last activity — message, visit, or purchase — exceeded a threshold you define. Appening ships with sensible defaults (30 days at-risk, 60 days dormant, 120 days lost) and lets you tune the thresholds per industry.
When a dormant contact is re-engaged via a win-back sequence and then makes a booking, purchase, or payment, Appening tags the transaction as "recovered revenue" in the Revenue Recovery Dashboard (shipping Q2 2026). Attribution window is 14 days by default.
No. Revenue Recovery ships pre-configured with industry-specific playbooks. Connect your WhatsApp Business account, import your contacts, and dormancy detection runs automatically in the background.
WhatsApp is the primary channel — that's where your customers already are. You can add email as a fallback for contacts who don't respond on WhatsApp within 72 hours.
Yes. Revenue Recovery is included in the Pro plan with no minimum contract. Cancel from your billing page — no questions asked.
Book a free Revenue Recovery Audit. We'll walk through your contact list, quantify the revenue at risk, and send you a 30-day recovery roadmap.
Free audit · No credit card · 10 minutes
