Scale Buyer Communication from Launch to Handover—All on WhatsApp

Manage 500+ buyers per project without chaos. Automated launch announcements, construction updates, payment reminders, and possession coordination.

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87
Bookings in 15 days
Automated festive campaigns drive massive sales
30%
Better collection rate
Payment reminders reduce delayed milestones
15+ hrs
Saved per week
Automate updates, reminders, and queries
80%
Less buyer anxiety
Regular construction updates build trust
The Problem

Challenges Real Estate Developers Face

Project Launch Overwhelm

New project launch generates 500+ inquiries in first week. Sales team drowns trying to respond. Hot leads go cold. Competitors capture buyers you couldn't reach.

Booking Management Chaos

Buyer books a flat—now what? Manual welcome emails, document collection reminders, payment schedules all handled inconsistently. New buyers confused about next steps.

Construction Update Anxiety

"When will my floor be ready?" 300 buyers asking same question monthly. Site visits, customer care calls, forum complaints—all because of communication gap.

Payment Collection Delays

Construction milestone reached, payment due from 200 buyers. Manual reminders take weeks. 30% miss deadline. Cash flow affected, project timeline at risk.

Handover Coordination Nightmare

Possession time—400 buyers need documents, schedules, checklists. Manual coordination is chaos. Buyers miss possession slots, defect lists get lost, complaints pile up.

Wasted Referral Potential

400 happy buyers who could refer friends. But no systematic ask, no tracking. Referrals happen by accident. Your best marketing channel underutilized.

Solutions

10 Ways WhatsApp Automation Grows Your Development Business

Scale buyer communication from launch to possession and beyond

1

Project Launch Announcements

Campaign Pro $99

Announce new projects to your entire database instantly. Segment by budget, location preference, and past inquiry history for targeted launches.

CAMPAIGN: New Project Launch
TARGET: All contacts + Budget ₹40L-₹80L + Location:Firenze
SEND: Project announcement with pre-launch offers
TIMING: Monday 10 AM for maximum response
TRACK: Replies, site visit requests, booking conversions
How it works: Send launch announcements to thousands in minutes, not days. Segment by budget range (contacts who inquired for ₹40-80L properties get 2BHK focus, ₹80L+ get 3BHK). Track who responds, auto-tag interested buyers, assign to sales team. Pre-launch offers create urgency.

Workflow tip: Send campaign day before official launch to existing database. They book first, creating social proof for new inquiries.
2

Inquiry to Site Visit Conversion

Journey Starter+ $29

New inquiry comes in—instantly qualify, nurture, and convert to site visit. Multi-touch sequence increases conversion by 40%.

JOURNEY: Inquiry to Site Visit
TRIGGER: New inquiry (tag "inquiry" added)
STEP 1: Ask qualifying questions (budget, size, floor, timeline)
STEP 2: Based on answers, share matching units
STEP 3: Offer site visit slots
STEP 4: If no response in 2 days, send reminder with virtual tour
STEP 5: If still no response, weekly follow-up for 1 month
EXIT: When site visit scheduled or marked "not interested"
How it works: Journey qualifies every inquiry systematically. Questions capture budget, size, floor preference, urgency—data your sales team needs. Automated follow-ups ensure no lead falls through cracks. Virtual tour option for those who can't visit immediately keeps them engaged.

Workflow tip: Include current offers and deadline in every message. "This weekend only" creates urgency for fence-sitters.
3

Booking Confirmation & Receipts

Rule Starter+ $29

When buyer books, instantly send confirmation with all details, receipt, next steps, and document checklist.

TRIGGER: Contact tagged "booked"
ACTION: Send booking confirmation message
THEN: Send receipt as PDF attachment
THEN: Send document checklist
THEN: Send payment schedule
THEN: Tag contact "active-buyer"
THEN: Notify CRM team for follow-up
How it works: Professional instant confirmation builds trust from day one. All details in one message—buyer can reference anytime. Attachments (receipt, floor plan, payment schedule) arrive automatically. CRM team gets notified to start documentation process. No buyer wondering "what's next?"

Workflow tip: Include buyer portal app link—shifts routine queries (payment status, construction photos) from WhatsApp to self-service.
4

Construction Progress Updates

Sequence Pro $99

Monthly or quarterly construction updates to all buyers with photos, milestone completion, and timeline status. Reduces anxiety by 80%.

SEQUENCE: Construction Updates
DAY 1 of MONTH: Send progress update to all active buyers
INCLUDE: Overall %, tower-wise status, photos, videos
PERSONALIZE: Mention specific tower & floor of each buyer
ATTACH: Site photos (8-10 images)
ATTACH: Video link (drone footage)
TAG: "update-sent-jan-2025" for tracking
How it works: Regular updates eliminate "What's happening with my flat?" calls. Buyers see progress visually (photos/videos), know their specific floor timeline, feel assured project is on track. Mention of payment reminders keeps cash flow predictable. Tower-specific updates make it personal, not generic.

Workflow tip: Use buyer portal for frequent updates (weekly photos), WhatsApp for major milestones. Reduces message fatigue while maintaining engagement.
5

Payment Reminder Automation

Journey Pro $99

Automated payment reminders for construction-linked milestones. 15-day advance notice, 7-day reminder, due date, and overdue follow-up sequence.

JOURNEY: Payment Reminder Sequence
TRIGGER: Milestone reached (construction team tags)
DAY -15: First reminder with full details
DAY -7: Second reminder if unpaid
DAY -3: Urgent reminder with contact numbers
DAY 0: Due date reminder
DAY +3: Overdue notice with interest warning
DAY +7: Final notice with finance team escalation
EXIT: When payment received (tag "milestone-3-paid")
How it works: Escalating reminder sequence improves collection rate by 30-40%. 15-day advance notice gives buyers time to arrange funds or loan disbursement. Multiple payment options reduce friction. Loan coordination reply handles bank-financed buyers. Interest warning creates urgency. Finance team notified for overdue cases.

Workflow tip: Tag loan-financed buyers separately. They need earlier reminders (30 days) because bank disbursement takes longer.
6

Document Submission Alerts

Rule Starter+ $29

Automated reminders for KYC documents, loan papers, NOCs, and other paperwork needed at different stages.

TRIGGER: Message contains "documents" OR "loan" OR "KYC"
ACTION: Send document checklist
THEN: Tag "doc-checklist-sent"
---
TRIGGER: 7 days after booking, tag "documents-pending"
ACTION: Send reminder to submit KYC docs
---
TRIGGER: Contact tagged "loan-applicant"
ACTION: Send loan document checklist
THEN: Notify CRM team to assist
How it works: Different document needs at different stages—KYC at booking, loan docs before agreement, NOCs before possession. Rules trigger appropriate checklist based on stage or keyword. WhatsApp makes submission easy (buyers can photograph & send). Reminders ensure timely submission, preventing agreement/registration delays.

Workflow tip: Accept documents via WhatsApp, but confirm receipt and ask for originals at office. Digital copy speeds process, physical for legal.
7

Possession Update Journey

Sequence Business $470

90-60-30-15-7 day countdown to possession with checklist, registration details, and handover coordination.

SEQUENCE: Possession Countdown
DAY -90: First possession alert, document checklist
DAY -60: Payment reminder for final milestone
DAY -30: Detailed checklist, registration date
DAY -15: Registration reminder, pending items check
DAY -7: Final payment reminder, documents verification
DAY -3: Registration day reminder with venue, timing
DAY 0: Registration day message with checklist
DAY +3: Possession day schedule (after registration done)
DAY +1: Post-possession thank you, snag reporting process
How it works: Multi-stage sequence ensures every buyer reaches possession prepared. 90-day notice allows loan closure planning. 30-day checklist catches missing items early. Registration coordination reduces last-minute chaos. Possession day schedule sets expectations. Snag resolution process starts immediately. Buyers feel guided, not abandoned.

Workflow tip: Include specific date for registration in 30-day message. Buyers need to take leave from work—early notice reduces last-minute rescheduling requests.
8

Maintenance & Defect Reporting

Rule Starter+ $29

Post-possession support for snag reporting, maintenance requests, and defect resolution within warranty period.

TRIGGER: Post-possession buyer messages issue/complaint
ACTION: Auto-register complaint with number
THEN: Confirm receipt to buyer
THEN: Notify facility management team
THEN: Schedule inspection within 24-48 hours
THEN: Send resolution timeline
THEN: Send completion confirmation
THEN: Request feedback after 3 days
How it works: Instant complaint acknowledgment with ticket number builds confidence. Automated scheduling reduces back-and-forth. Warranty coverage clarity prevents disputes. Facility team gets notified immediately. Buyers can track status via app or WhatsApp. Post-resolution feedback catches unresolved issues. Professional support increases satisfaction, reduces negative reviews.

Workflow tip: First 30 days post-possession are critical—majority of snags surface. Fast resolution in this window determines long-term relationship and referrals.
9

Referral Reward Program

Campaign Business $470

Turn happy buyers into brand ambassadors with systematic referral program. Cash rewards for successful bookings.

CAMPAIGN: Referral Program Launch
TARGET: All buyers who took possession 30+ days ago
PERSONALIZE: Include unique referral code per buyer
TRACK: Code usage, referral source, conversion
REWARD: Auto-calculate on referral booking
FOLLOW-UP: Monthly reminder with current projects
How it works: Happy post-possession buyers are ideal referral sources. Unique code tracks attribution. ₹1L reward is significant incentive. Friend's ₹50k discount makes asking easier. Dashboard transparency builds trust. Monthly reminders with new project updates keep program top-of-mind. Referral bookings have 3x higher conversion (pre-qualified by trusted source).

Workflow tip: Send reminder every time you launch new project. "Your friend gets early bird pricing" creates urgency for referrer to share immediately.
10

Festival & Offer Campaigns

Campaign Pro $99

Seasonal campaigns during Natale, New Year, festive seasons with early bird offers and limited-period discounts.

CAMPAIGN CALENDAR:
DIWALI (Oct-Nov): Max discounts, gold coins, festive muhurat
NEW YEAR (Jan): Early bird pricing, annual best offers
UGADI (Mar-Apr): South India festivals, regional focus
MONSOON (Jun-Jul): Possession-ready units, move-in offers
YEAR-END (Dec): Inventory clearance, tax benefit reminders

TARGET: Segmented by inquiry stage, budget, location preference
TIMING: 15-20 days before festival for max impact
How it works: Festive periods have highest buying intent—leverage it. Natale offers can drive 30-40% of annual bookings. Multiple projects, multiple benefits create choice. Gold/silver coins add tangible value. Limited period creates urgency. Zero booking/VAT reduces entry barrier. Bank tie-ups make financing easy. Ready-to-move units appeal to those wanting immediate possession for festive move-in.

Workflow tip: Announce offer 15 days before festival, send 7-day reminder, 3-day reminder, last-day reminder. Escalating urgency improves conversion by 25%.
11

Channel Partner Communication

Journey Pro $99

Automated broker/channel partner updates on inventory, pricing, commissions, and site visit bookings for their clients.

JOURNEY: Channel Partner Engagement
TRIGGER: Weekly Monday 10 AM
CONTENT: Inventory updates, hot units, commission status
PERSONALIZE: Partner name, their leads, their earnings
TRACK: Which partners are active, booking conversion
BONUS: Instant notification when their client books
How it works: Channel partners drive 40-60% of sales. Keep them engaged with weekly inventory updates highlighting fast-moving units. Commission transparency builds trust. Client visit booking through WhatsApp removes friction. Partner dashboard shows their earnings and pipeline.

Workflow tip: Send "Hot Unit Alert" immediately when inventory drops to last 3 units. Creates urgency for partners to push those specific units.
12

Site Visit Reminders & Follow-up

Sequence Starter+ $29

Automated confirmation, reminder, directions, and post-visit follow-up sequence to maximize site visit conversions.

SEQUENCE: Site Visit Journey
BOOKING: Instant confirmation with details
DAY -1: Reminder with directions link
DAY 0 (-2hr): "See you soon" message
DAY 0 (+4hr): Post-visit feedback request
DAY +1: Based on feedback - share quotation or address concerns
DAY +3: Follow-up with limited-time offer
DAY +7: Check-in if no booking yet
How it works: 40% of site visits don't convert due to poor follow-up. Automated sequence ensures every visitor gets timely communication. Pre-visit reminders reduce no-shows by 25%. Post-visit feedback identifies hot leads vs. those needing nurture. Immediate quotation sharing while interest is high increases conversion.

Workflow tip: Send directions link 2 hours before visit. Many buyers struggle to find project sites in developing areas.
13

NRI Buyer Journey

Journey Business $470

Specialized communication flow for NRI buyers with video tours, documentation support, power of attorney guidance, and NRE/NRO payment coordination.

JOURNEY: NRI Buyer Flow
TRIGGER: Lead tagged "NRI" or country code detection
STEP 1: Welcome with video tour and NRI-specific info
STEP 2: Schedule video call in their timezone
STEP 3: Send detailed NRI purchase guide
STEP 4: POA and documentation support
STEP 5: Payment coordination
STEP 6: Progress updates with photos/videos
SPECIALTY: All communication adjusted for timezone
How it works: NRI buyers are high-value but high-effort. Dedicated journey addresses their unique needs—virtual tours when site visits aren't possible, POA guidance for remote transactions, NRE/NRO payment support. Timezone-adjusted communication shows you value their convenience. Video calls build trust across distances.

Workflow tip: Tag leads by country (UAE, USA, UK) and adjust communication timing accordingly. UAE buyers prefer evening IST, US buyers prefer early morning IST.
14

Customization & Upgrade Upsells

Campaign Pro $99

Post-booking upsell campaigns for premium upgrades—modular kitchen, smart home features, flooring upgrades, balcony enclosure.

CAMPAIGN: Customization Upsell
TARGET: Buyers 30-60 days post-booking
SEGMENT: By unit type (2BHK vs 3BHK options differ)
TIMING: Before construction reaches their floor
DEADLINE: Creates urgency for decision
TRACK: Upgrade selection, revenue per buyer
FOLLOW-UP: 7-day reminder before deadline
How it works: 60-70% of buyers want customizations but don't know what's possible. Proactive offering increases upgrade revenue by 40%. Deadline creates urgency—post-construction changes cost 2x more. Package pricing shows value vs. market rates. Smart home appeals to young professionals. Kitchen upgrades appeal to families.

Workflow tip: Segment by buyer profile. Young couples → smart home focus. Families → kitchen and storage. Premium buyers → full package deals.
15

Partner Cross-Selling

Campaign Business $470

Partner ecosystem campaigns offering interior design, home loans, insurance, movers and packers—earning referral revenue while adding buyer value.

CAMPAIGN: Partner Cross-Sell
TARGET: Buyers 60-90 days before possession
PARTNERS: Interior, movers, loans, insurance
REVENUE: Referral commission per conversion
TRACKING: Which partners contacted, converted
FOLLOW-UP: Check if buyer connected with partner
FEEDBACK: Post-service rating for partner quality
How it works: Buyers need multiple services around possession—be the connector. Partner referrals create additional revenue stream (₹5-15K per referral). Exclusive discounts add value to your buyers. Partner handles fulfillment—you earn passively. Interior partners often pay 2-3% of project value as referral.

Workflow tip: Vet partners carefully—buyer complaints reflect on you. Get 3-4 interior partners to offer choice. Track partner performance through buyer feedback.
16

Reviews & Testimonial Collection

Sequence Starter+ $29

Automated review collection at key milestones—post-booking, post-possession, post-referral—building social proof for future buyers.

SEQUENCE: Review Collection
MILESTONE 1: 7 days post-booking → "How was buying experience?"
MILESTONE 2: 30 days post-possession → "How's your new home?"
MILESTONE 3: After referral converts → "Thank you" + review ask
INCENTIVE: Amazon voucher for verified reviews
TRACK: Review posted, rating, testimonial collected
USE: Feature testimonials on website and ads
How it works: 90% of buyers check online reviews before site visits. Proactive review collection at happy moments (booking, possession) captures positive sentiment. Google reviews improve local search visibility. Video testimonials are gold for marketing. Small incentive (€45 voucher) significantly increases review rate. Multiple touchpoints increase chances of getting reviews.

Workflow tip: Ask for reviews at emotional high points—right after possession ceremony, after successful referral reward. Happy moments = positive reviews.
CRM

Your pipeline, pre-configured

Track every buyer from inquiry to possession. See at a glance who's booked, who needs payment reminders, and who's ready for handover.

Lead
Initial inquiry
Site Visit
Property tour
Booked
Agreement signed
Construction
Building phase
Possession
Pre-handover
Handed Over
Keys delivered

CRM Lite add-on: +$10/mo on Pro plan, included in Business

Capabilities

What You Can Achieve

Capability Starter
$29/mo		 Pro
$99/mo		 Business
$470/mo
Project launch announcements — ✓ ✓
Inquiry to site visit automation ✓ ✓ ✓
Booking confirmation & receipts ✓ ✓ ✓
Construction progress updates — ✓ ✓
Payment reminder automation ✓ ✓ ✓
Document submission alerts ✓ ✓ ✓
Possession update journey — — ✓
Maintenance & defect reporting ✓ ✓ ✓
Referral reward program — — ✓
Festival & offer campaigns ✓ ✓ ✓
Channel partner communication — ✓ ✓
Site visit reminders & follow-up ✓ ✓ ✓
NRI buyer journey — — ✓
Customization & upgrade upsells ✓ ✓ ✓
Partner cross-selling — — ✓
Reviews & testimonial collection ✓ ✓ ✓
Buyer contacts Up to 500 Up to 5,000 Up to 25,000
Team members 2 5 15

Prices in USD. View pricing in your local currency →

RECOMMENDED FOR REAL ESTATE DEVELOPERS

Pro Plan - $99/month

Prices in USD. View pricing in your local currency →

Ideal for developers with 1-2 active projects managing 500-2000 buyers. Includes construction updates, payment reminders, channel partner communication, and customization upsells.

Up to 5,000 contacts
5 team members
Channel partner updates
Customization upsells
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Managing 3+ projects, NRI buyers, or 2000+ buyers? Business Plan ($470/mo) includes NRI buyer journey, partner cross-selling, possession automation, and referral programs.

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