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Re-engagement Campaigns via WhatsApp

Customers who haven't bought in 30-90 days aren't lost — they're dormant. A timely WhatsApp message with the right offer brings them back.

Why It Works

Acquiring new customers costs 5x more than retaining existing ones. WhatsApp re-engagement messages get 98% open rates vs 26% for email, making win-back campaigns dramatically more effective.

How It Works

1

Identify

Automatically segment contacts with no activity for 30, 60, or 90 days

2

Personalize

Send tailored offers based on their past purchases or interests

3

Convert

Track who returns, purchases, and re-engages

Example WhatsApp Flow

Key Metrics

15-25%
Win-Back Rate
5x
Cheaper Than New Acquisition
98%
Message Open Rate

Best Practices

Related Features

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