Unqualified Leads Waste Time — "Need digital marketing" could mean ৳8,8000 or Rs.10 lakhs budget. You spend hours on proposals only to discover they can't afford you.
Approval Bottlenecks Kill Timelines — Campaign creative ready. Client "will review by Friday." Two weeks later: "Can we make some changes?" Launch date missed, project profitability gone.
"What's the Status?" All Day — Five active clients, each wants updates. Half your day is answering "how's the campaign going?" instead of actually running campaigns.
Reporting Takes Forever — Campaigns run smoothly. Then spend 2 days compiling monthly reports. Client asks questions you already answered in the report. Repeat.
Payment Chasing is Awkward — Invoice sent. Payment due. Client delays: "waiting for results first." You're financing their marketing while awkwardly following up.
Renewals Slip Through Cracks — Great client, contract ending next month. You're busy with projects, forget to discuss renewal. Client signs with competitor who reached out first.
Solutions
10 Ways WhatsApp Automation Grows Your Agency
Win more qualified clients and keep them happy without drowning in communication
1
Instant Lead Qualification
JourneyStarter+ $29
When someone inquires, automatically ask about budget, timeline, and needs before investing time in detailed proposals.
Hi, looking for social media marketing for my brand
Hi! Thanks for reaching out to BrandSpark Digital!
We help brands grow through strategic marketing. To understand your needs better, quick questions:
1️⃣ Which services interest you?
A. Social Media Marketing
B. Performance Marketing (Google/Meta Ads)
C. Content & SEO
D. Branding & Design
E. Full-service marketing
2️⃣ Monthly marketing budget:
A. Rs.25K - 50K
B. Rs.50K - 1.5L
C. Rs.1.5L - 3L
D. Rs.3L+
3️⃣ When do you want to start?
A. Immediately (this week)
B. Within 1 month
C. 1-3 months
D. Just exploring options
4️⃣ Your industry: ______
☰ Select Budget & Timeline
💰 Budget: Under 50K / 50K-1L / 1L-3L / 3L+
⏰ Timeline: This week / 1 month / 1-3 months
🏢 Industry: E-commerce / Fashion / F&B / Other
Just now
JOURNEY: Lead Qualification
TRIGGER: New inquiry message
STEP 1: Send qualification questions
STEP 2: Capture responses and parse budget/timeline
STEP 3: Tag contact based on budget tier (High/Medium/Low)
STEP 4: If high-value, notify sales immediately
STEP 5: If low-value, send service packages & case studies
THEN: Schedule follow-up based on timeline
How it works: Instantly filters serious prospects from tire-kickers. Budget qualification ensures you don't waste time on Rs.10K/month prospects when your minimum is Rs.50K. Timeline indicates urgency—"immediately" gets priority response. Industry context helps you send relevant case studies. High-budget leads trigger instant team notification.
Workflow tip: Tag responses as "Hot Lead" (high budget + immediate), "Warm Lead" (good budget, 1-3 months), or "Nurture" (exploring). This segments your pipeline automatically.
2
Service Package Auto-Reply
RuleStarter+ $29
When prospects ask about specific services, instantly send detailed packages with pricing, scope, and deliverables.
What's included in social media marketing?
SOCIAL MEDIA MARKETING - BrandSpark Digital
📱 What We Manage:
Instagram, Facebook, LinkedIn, Twitter
✓ Content strategy & monthly calendar
✓ Creative design (graphics + videos)
✓ Community management & engagement
✓ Influencer partnerships
✓ Performance tracking & monthly reports
📦 OUR PACKAGES:
STARTER (2 platforms):
• 12 posts/month (static + carousel)
• Basic community management
• Monthly analytics report
• 1 strategy call/month
Fee: Rs.35,000/month
GROWTH (3 platforms):
• 20 posts/month + 4 reels
• Active community management
• Influencer outreach (1 collab/month)
• Bi-weekly reports
• 2 strategy calls/month
Fee: Rs.65,000/month
SCALE (4 platforms):
• 30 posts/month + 8 reels
• Full-time community management
• 2 influencer campaigns/month
• Weekly reports + dashboard access
• Weekly strategy calls
Fee: Rs.1,10,000/month
Minimum 3-month commitment.
📊 Our Results:
Average 45% engagement growth in 3 months
Successfully launched 60+ D2C brands
Want to see case studies from your industry?
Just now
TRIGGER: Message contains "social media" OR "SMM" OR "instagram marketing"
ACTION: Send social media packages
---
TRIGGER: Message contains "ads" OR "performance marketing" OR "google ads" OR "facebook ads"
ACTION: Send performance marketing packages
---
TRIGGER: Message contains "SEO" OR "content" OR "blog"
ACTION: Send SEO & content packages
---
TRIGGER: Message contains "branding" OR "logo" OR "design"
ACTION: Send branding & design packages
How it works: Create rules for each service line. When keywords trigger, prospects get complete information instantly—even at 11 PM or Sunday. Clear pricing prevents "how much?" back-and-forth. Package tiers (Starter/Pro/Scale) let prospects self-select their budget range. "Want case studies?" prompts next engagement.
Workflow tip: Include "Reply CALL to schedule consultation" at the end. Tracks which service generates most interest for your follow-up priority.
3
Client Onboarding Automation
SequenceStarter+ $29
After contract signing, automated sequence collects brand assets, access credentials, and sets expectations professionally.
Welcome to BrandSpark Digital, Fatema!
We're excited to partner with StyleZen Fashion for your growth journey!
📋 ONBOARDING CHECKLIST
Please share by this Friday:
Brand Assets:
□ Logo files (AI/PNG high-res)
□ Brand guidelines (colors, fonts, tone)
□ Product catalog or key offerings
□ Target audience profile
□ Competitor brands for reference
□ Past content that performed well
Access Required:
□ Instagram Business account access
□ Facebook Page admin access
□ Facebook Ads Manager access
□ Google Analytics (if applicable)
📁 Upload all assets here:
drive.google.com/brandspark-stylezen
📅 KICKOFF CALL SCHEDULED
Date: Monday, Feb 5th at 3 PM
Duration: 60 mins
Agenda: Brand deep-dive, goal alignment, content calendar preview
Meet Link: meet.google.com/abc-defg-hij
👥 YOUR DEDICATED TEAM:
Account Manager: Taslima Sharma (primary contact)
Creative Lead: Thomas Mehta
Performance Marketer: Shakil Kapoor
Questions anytime? Call Taslima: 98765-43210
Let's create magic together!
- BrandSpark Team
Just now
SEQUENCE: Client Onboarding
TRIGGER: Tag "contract-signed" added to contact
DAY 0: Send welcome message + onboarding checklist
DAY 2: Reminder if assets not received
DAY 4: Final reminder before kickoff call
DAY 7: Post-kickoff thank you + next steps
DAY 14: Check-in on progress & address questions
DAY 30: First month review & collect feedback
How it works: Professional onboarding sets the tone for entire relationship. Clear checklist means clients know exactly what to provide. Google Drive link makes asset sharing frictionless. Team intro builds trust—client knows who to contact for what. Automated reminders ensure nothing slips through cracks.
Workflow tip: Include expected response times in welcome message: "We respond within 4 hours on business days." Manages expectations upfront.
4
Creative Approval Workflow
JourneyPro $99
Send creatives for approval with clear deadlines and simple approval keywords—eliminate weeks of waiting.
Creative Approval Required - StyleZen Fashion
Hi Fatema!
Your content for Week 3, February is ready for review!
📦 PACKAGE INCLUDES:
• 5 Instagram feed posts
• 3 carousel posts (product showcases)
• 6 story templates
• 2 reels (styling tips)
🔗 REVIEW HERE:
drive.google.com/brandspark-stylezen-feb-w3
⏰ APPROVAL DEADLINE: Thursday 6 PM
(Needed for weekend content scheduling)
📝 REVIEW CHECKLIST:
✓ Visual alignment with brand
✓ Copy tone and messaging
✓ Product details accuracy
✓ Pricing correctness
✓ CTA clarity
⚡ Quick Tip: Please loop in all stakeholders before responding to avoid multiple revision rounds.
Awaiting your green light!
- Taslima, Account Manager
[Pressed: ✅ Approved]
Perfect! All content scheduled for Feb 15-21.
You'll receive posting confirmations daily.
Next batch ready for review: Feb 21st
Thank you!
Just now
JOURNEY: Creative Approval
TRIGGER: Staff tags client "creative-ready-for-approval"
STEP 1: Send creative package with deadline
STEP 2: Listen for response
- If "APPROVED" → Tag "approved", notify team to schedule
- If "CHANGES" → Prompt for consolidated feedback
- If "CALL" → Offer meeting time slots
STEP 3: If no response by deadline -24hrs, send reminder
STEP 4: If no response by deadline -4hrs, send urgent reminder
STEP 5: Post-approval confirmation message
How it works: Clear deadline creates urgency. Simple keywords (APPROVED/CHANGES/CALL) make responding frictionless—no need to craft response. Review checklist guides clients on what to look for. Automated reminders 24hrs and 4hrs before deadline prevent delays. "Loop in stakeholders" reduces revision rounds by 60%.
Workflow tip: Track approval turnaround time per client. Some always delay—for them, pad deadlines or require approval commitment in contract.
5
Weekly Status Updates
CampaignPro $99
Automated weekly snapshots of what's happening—reduce "what's the status?" calls by 70%.
Weekly Update - StyleZen Fashion
(Week 3, February 2025)
Hi Fatema!
Here's your marketing snapshot:
📱 SOCIAL MEDIA (Feb 15-21):
• Posts published: 8/8 ✅
• Total reach: 52,300 (+18% vs last week)
• Engagement rate: 4.8% (Industry avg: 3.2%)
• Top post: Valentine's collection carousel (9.2K reach, 6.2% engagement)
• Follower growth: +420
• Instagram: 14,200 → 14,500
• Facebook: 8,100 → 8,200
💰 PERFORMANCE MARKETING:
• Ad spend: Rs.95,000
• Revenue attributed: Rs.4,18,000
• ROAS: 4.4x (Target: 3.8x) ✅
• Purchases: 168
• Cost per purchase: Rs.565 (down from Rs.640)
• Top campaign: Retargeting Carousel (6.1x ROAS)
• Click-through rate: 2.8% (up from 2.1%)
🎯 IN PROGRESS:
• Pohela Boishakh campaign creative (ready for review tomorrow)
• Spring collection launch plan (draft by Friday)
• Influencer partnership: 2 confirmed, 3 negotiations ongoing
⚠️ NEEDS YOUR INPUT:
Budget allocation for Pohela Boishakh campaign - recommend increasing by 40% based on Valentine's performance (6.2x ROAS). Should we proceed?
Next weekly update: Feb 28th
- BrandSpark Team
Every Monday 10 AM
CAMPAIGN: Weekly Status Updates
TARGET: All contacts tagged "active-client"
SCHEDULE: Every Monday 10 AM
CONTENT: Include metrics from previous week:
- Social media stats (reach, engagement, growth)
- Ad performance (spend, ROAS, conversions)
- Ongoing work & deliverables
- Items needing client input
PERSONALIZATION: Use client name and brand name variables
How it works: Proactive updates prevent "what's happening?" calls. Clients feel informed and valued. Metrics show work being done—justifies retainer fee. Highlighting wins (above-target ROAS) builds confidence. "Needs your input" section prompts timely decisions. Monday morning timing catches clients planning their week.
Workflow tip: Customize update frequency per client. Some want daily, most prefer weekly, few need monthly. Ask their preference during onboarding.
6
Campaign Performance Alerts
RuleBusiness $470
Proactive alerts when campaigns crush it or need attention—position yourself as vigilant partner, not order-taker.
PERFORMANCE ALERT - Campaign Exceeding Targets!
Hi Fatema!
Your Pohela Boishakh Sale campaign is crushing it! 🚀
📊 CURRENT PERFORMANCE (Day 3 of 7):
💰 Spend: Rs.48,000
💵 Revenue: Rs.3,26,000
📈 ROAS: 6.8x (Target was 4.5x!)
🛒 Orders: 142
💳 Avg order value: Rs.2,296
🎯 WHAT'S WORKING:
• Video ads outperforming static 4x
• 25-34 female audience converting best
• Mobile purchases: 88%
• "Shop Now" CTA beating "Learn More" 3x
💡 RECOMMENDATION:
With this performance, we recommend scaling budget by 50% for remaining 4 days. This could add Rs.6-8L in additional revenue.
Cost to scale: +Rs.90,000 ad spend
Expected return: +Rs.6L revenue minimum
Updated ROAS projection: 6.2x
⏰ Need decision by 3 PM to adjust today's campaigns.
- Shakil (Performance Marketing Lead)
Triggered by performance threshold
RULE: High Performance Alert
TRIGGER: Campaign ROAS exceeds target by 30%+ for 2+ days
ACTION: Send performance alert with scale recommendation
THEN: Tag "scale-opportunity"
THEN: Notify performance marketing lead
---
RULE: Low Performance Alert
TRIGGER: Campaign ROAS below 50% of target for 2+ days
ACTION: Send underperformance alert with action plan
THEN: Tag "needs-attention"
THEN: Schedule emergency review call
How it works: Real-time monitoring catches opportunities and problems early. High-performance alerts position you as proactive—"my agency actively looks for opportunities to grow my revenue." Scaling recommendations with data builds trust. Clear action keywords (SCALE/HOLD/CALL) make decisions easy. Deadline creates urgency.
Workflow tip: Also send alerts for negative trends. "ROAS dropping, here's our action plan" shows you're on top of issues before client notices.
7
Monthly Report Delivery
CampaignPro $99
Comprehensive monthly reports delivered automatically with executive summary and next month preview.
Monthly Report - StyleZen Fashion (February 2025)
Hi Fatema!
Your comprehensive February report is ready! 📊
📎 FULL REPORT:
drive.google.com/brandspark-stylezen-feb-2025
📈 EXECUTIVE SUMMARY:
SOCIAL MEDIA GROWTH:
• Total followers: 22,200 → 25,800 (+16.2%)
• Avg engagement rate: 4.6% (up from 3.9%)
• Total reach: 2.1M (up 28%)
• Top post: Pohela Boishakh collection reveal (48K reach, 7.2% engagement)
• Reels views: 385K total
PERFORMANCE MARKETING:
• Total ad spend: Rs.3,85,000
• Revenue generated: Rs.18,20,000
• Overall ROAS: 4.7x (Target: 4x) ✅
• New customers acquired: 486
• Cost per acquisition: Rs.792
• Returning customer rate: 34%
💰 REVENUE IMPACT:
Total revenue attributed to our marketing: Rs.18.2L
Your investment: Rs.3.85L ads + Rs.1.1L agency fee = Rs.4.95L
Net return: Rs.13.25L profit
Overall ROI: 267%
🎯 KEY WINS THIS MONTH:
✅ Pohela Boishakh campaign: 6.8x ROAS (best performer)
✅ Instagram crossed 15K followers milestone
✅ Email list grew 42% (influencer collaboration)
✅ Customer retention improved from 28% to 34%
📉 OPPORTUNITIES IDENTIFIED:
• LinkedIn for B2B corporate gifting segment
• Pinterest showing strong discovery potential
• YouTube Shorts for styling tutorials
• WhatsApp catalog for direct ordering
📅 MARCH 2025 FOCUS:
• Spring collection launch campaign
• Women's Day special (Mar 8)
• 3 influencer collaborations planned
• New retargeting audiences setup
• Email automation for abandoned carts
Proud of what we achieved together!
- BrandSpark Team
1st of every month
CAMPAIGN: Monthly Reports
TARGET: All contacts tagged "active-client"
SCHEDULE: 1st of every month at 10 AM
CONTENT: Include full month metrics:
- Social media performance
- Paid advertising results
- Revenue attribution & ROI
- Key wins & achievements
- Opportunities for next month
- Next month focus areas
ATTACHMENT: Link to detailed report PDF/Google Doc
How it works: Comprehensive reporting demonstrates value clearly. ROI calculation (Rs.13.25L profit on Rs.4.95L investment) justifies retainer instantly. Highlighting wins reinforces you're delivering. "Opportunities identified" shows strategic thinking beyond execution. Next month preview builds anticipation. Automated delivery ensures consistency.
Workflow tip: Send reports on 1st of month—catches clients during budget review meetings. Include "Reply CALL to discuss" to convert report reading into strategy conversation.
8
Invoice & Payment Reminders
SequenceStarter+ $29
Professional payment reminders for retainer invoices—get paid faster without awkward conversations.
Invoice Reminder - StyleZen Fashion
Hi Fatema,
Quick reminder about your March retainer invoice:
📄 INVOICE DETAILS:
Invoice #: BS-2025-0047
Period: March 2025 Marketing Services
Amount: Rs.1,10,000 + VAT
Total: Rs.1,29,800
Due Date: March 5th (Tomorrow)
📦 SERVICES COVERED:
• Social media management (4 platforms)
• Performance marketing management
• Content creation (30 posts + 8 reels)
• Weekly status updates
• Monthly comprehensive report
• Dedicated account management
💳 PAYMENT OPTIONS:
Bank Transfer:
BrandSpark Digital Marketing Pvt Ltd
A/c: XXXXXXXX9876
IFSC: HDFC0001234
Kotak Mahindra Bank, Gulshan
bKash: brandspark@hdfcbank
📎 Invoice attached.
Please share payment confirmation once processed. March campaigns launching on schedule!
Thank you!
- BrandSpark Accounts Team
1 day before due date
SEQUENCE: Payment Reminders
TRIGGER: Invoice sent (tag "invoice-sent-march")
DAY -7: Invoice sent with payment details
DAY -3: Gentle reminder
DAY -1: Final reminder before due date
DAY 0 (Due): "Due today" notice
DAY +3: Polite overdue reminder
DAY +7: Firmer overdue notice
DAY +14: Final notice before service pause
EXIT: When tagged "payment-received-march"
How it works: Automated reminders are consistent and non-confrontational. Seven-day advance notice gives clients time to process. Including services covered reminds them of value delivered. Multiple payment options reduce friction. Progressive escalation (gentle → due today → overdue → final) handles most cases professionally.
Workflow tip: Include bKash ID in every reminder—enables instant payment. Track which clients always delay; require advance payment or reduce credit period in renewal.
9
Industry Insights Nurture
CampaignBusiness $470
Share relevant marketing trends and insights with clients and prospects to demonstrate expertise and stay top-of-mind.
Marketing Insight - March 2025
Hi!
Quick trend alert for e-commerce brands:
📱 WHAT'S WORKING IN SOCIAL:
1. "Get Ready With Me" (GRWM) content
→ 180% higher engagement than product shots
2. Behind-the-scenes manufacturing stories
→ Building trust with transparency
3. Customer styling videos (UGC)
→ 4x conversion rate vs brand content
4. Sustainability messaging
→ 63% of Gen-Z prioritize eco-conscious brands
🎯 PERFORMANCE MARKETING SHIFTS:
• Meta CPMs up 18% - time to diversify
• WhatsApp ads: 2.1x better conversion vs Instagram
• Video ads dominating: 71% of top performers
• Catalog ads outpacing single-product ads
📅 KEY DATES COMING UP:
• Women's Day (Mar 8) - great for fashion brands
• Pohela Boishakh (Mar 14) - colorful campaigns perform well
• Spring season (Mar 20-Apr) - wardrobe refresh demand
• Year-end closeout sales planning (start now!)
💡 RECOMMENDATION FOR E-COMMERCE:
If you're not using WhatsApp Business API for cart recovery, you're leaving 30-40% revenue on table. Average 25% recovery rate with personalized messages.
Also: Pinterest discovery ads are 3x cheaper than Instagram for fashion right now. Opportunity window!
Stay ahead of the curve!
- BrandSpark Team
Monthly to all contacts
CAMPAIGN: Industry Insights
TARGET: All contacts (clients + prospects in "e-commerce" segment)
SCHEDULE: Monthly (first Tuesday)
CONTENT:
- 3-4 actionable social media trends
- Performance marketing updates
- Upcoming seasonal opportunities
- One specific recommendation
- Clear CTA (audit/proposal/call)
GOAL: Position agency as thought leader, generate upsell conversations
How it works: Valuable insights nurture prospects who aren't ready yet. For clients, demonstrates you're staying current, not just executing. Segmented by industry ensures relevance—fashion brands get fashion trends. Specific recommendation (WhatsApp cart recovery) creates upsell opportunity. "Reply WHATSAPP for audit" converts insight into business conversation.
Workflow tip: Track which insights generate most responses. Double down on those topics. Prospects who engage with insights are warming up—prioritize for follow-up.
10
Contract Renewal Automation
SequencePro $99
Proactive renewal discussions 60 days before contract ends—never lose a client to neglect again.
Contract Renewal - StyleZen Fashion
Hi Fatema!
Hard to believe it's been 6 months already! 🎉
Your current agreement ends April 30th. Let's discuss renewal and what's next for StyleZen.
📊 WHAT WE'VE ACHIEVED TOGETHER:
Growth Metrics:
• Instagram: 8,200 → 18,600 followers (+127%)
• Facebook: 4,500 → 8,800 (+96%)
• Avg monthly revenue via ads: Rs.8.2L → Rs.19.4L (+137%)
• Customer acquisition cost: Rs.850 → Rs.595 (-30%)
• Overall ROAS: 3.2x → 4.7x (+47%)
• Email subscribers: 2,100 → 6,800 (+224%)
• Brand mentions: 3x increase
Revenue Impact:
Total revenue attributed: Rs.1.16 Crore
Your investment: Rs.29.7L
Net profit: Rs.86.3L
ROI: 290%
🚀 OPPORTUNITIES WE SEE FOR YEAR 2:
Based on your growth trajectory:
1. YouTube Channel Launch
Fashion tutorials = massive discovery opportunity
Estimated reach: 50K+ views/month
2. Scale Ad Spend 40%
Your ROAS supports it, market demand is there
Projected: Additional Rs.8-12L monthly revenue
3. Brand Ambassador Program
Your customers love you (4.8/5 avg reviews)
Turn them into acquisition channel
4. Expansion to Pinterest
Fashion discovery happening there
3x cheaper CPMs than Instagram
📋 RENEWAL OPTIONS:
Option 1: Continue Current (Rs.1.1L/mo)
Same scope, same great partnership
✓ Social media (4 platforms)
✓ Performance marketing
✓ 30 posts + 8 reels monthly
✓ Weekly updates + monthly reports
Option 2: Upgrade to Scale+ (Rs.1.75L/mo)
Everything above, PLUS:
✓ YouTube channel management
✓ 2 influencer collaborations/month
✓ Dedicated creative resource
✓ Pinterest advertising
✓ Advanced analytics dashboard
Option 3: Annual Commitment
12% discount on any plan
Priority support + quarterly strategy sessions
We'd love to continue growing StyleZen together!
Excited for Year 2!
- BrandSpark Team
60 days before contract end
SEQUENCE: Contract Renewal
TRIGGER: 60 days before contract end date
DAY -60: Send achievement summary + renewal options
DAY -45: If no response, send follow-up with new opportunities
DAY -30: If no response, schedule call to discuss
DAY -14: Final reminder + urgency (prevent service gap)
DAY 0 (Contract ends): If renewed → Welcome Year 2 message
If not renewed → Exit survey + stay-in-touch
TAG throughout: "renewal-in-progress"
How it works: 60-day head start prevents last-minute scrambles. Achievement summary reminds client of value delivered—hard to leave when seeing ROI. "Opportunities we see" shows strategic thinking, not just order-taking. Three options (continue/upgrade/annual) give flexibility. Annual discount creates incentive. Keywords (CALL/CONTINUE/PROPOSAL) make responding frictionless.
Workflow tip: For high-value clients, send renewal discussion 90 days early. Include exclusive benefits like "locked-in pricing for 2 years" to prevent shopping around.