WhatsApp Automation for Manufacturers

Transform dealer relationships, streamline order processing, and keep your distribution network informed — all through WhatsApp.

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50%
Faster order processing
Automated order flow reduces manual entry errors
8+ hrs
Saved per week
Eliminate repetitive dealer queries and follow-ups
85%
Fewer status calls
Proactive updates keep dealers informed
35%
Better payment collection
Automated reminders improve cash flow
The Problem

Challenges manufacturers face with dealer communication

Dealer communication chaos — managing hundreds of dealers across regions with scattered phone calls, emails, and personal WhatsApp

Manual order processing — dealers place orders via phone or email, causing errors, delays, and miscommunication

Production update delays — dealers constantly calling to check production status, dispatch dates, and delivery timelines

Price list distribution — manually sharing updated price lists and ensuring all dealers have the latest information

Payment collection issues — chasing dealers for outstanding payments and managing credit limit breaches

Quality complaint handling — no structured way to receive, track, and resolve quality complaints from dealers

Solutions

How App-ening solves these problems

Real solutions using Rules, Sequences, Journeys, and Campaigns — features you'll actually use.

1

Instant Product & Stock Information

Rule Starter, Pro, Business

Dealers can check product specifications, MOQ, and stock availability 24/7 by sending simple keywords:

What you're using: A Rule with keyword matching. When a dealer sends "STOCK [product]", they get instant availability and pricing. No waiting for your sales team to respond.

Workflow tip: Create separate rules for different product categories (e.g., "STOCK PIPE", "STOCK ANGLE", "STOCK SHEET") each with tailored responses including current inventory levels.
2

Order Placement & Confirmation

Journey Pro, Business

Guide dealers through a structured order flow that captures product, quantity, and generates instant confirmation:

What you're using: A Journey with ASK_QUESTION nodes to collect order details step by step. The journey checks credit availability before allowing order placement and sends confirmation to both dealer and your sales team.
3

Order Status & Dispatch Updates

Sequence Starter, Pro, Business

Automatic notifications at each milestone from order confirmation to delivery:

Day 0 → "Order #MFG-2024-8847 confirmed. Production starts in 2 days." Day 2 → "Your order is now in production. Expected completion: Dec 15" Day 5 → "Production complete. Quality check in progress." Day 6 → "Dispatched! Vehicle: MH12 AB 4567, LR: TCI/MUM/78945" Day 8 → "Please confirm delivery received. Reply OK when goods received."
What you're using: A Sequence triggered when you tag an order as "production-started". Each step sends automatically based on your production timeline. Dealers always know exactly where their order stands.
4

Price List Distribution

Campaign Free, Starter, Pro, Business

Broadcast updated price lists to your entire dealer network with region-wise pricing:

What you're using: A Campaign with document attachment. Segment dealers by region to send region-specific price lists. Track who opened/received the message for compliance.
5

Payment Reminder Automation

Sequence Starter, Pro, Business

Automated payment reminders based on credit terms with escalation to regional managers:

Day 25 (5 days before due) → "Reminder: ₹4,85,000 due on Nov 30" Day 30 (Due date) → "Payment of ₹4,85,000 is due today. Please process." Day 37 (7 days overdue) → "URGENT: Payment overdue. Credit may be affected." Day 45 (15 days overdue) → "Credit limit frozen. Please clear dues immediately."
What you're using: A Sequence triggered by your billing system or when you tag an invoice. Escalates automatically based on your credit policy. Include internal notifications to regional managers for overdue accounts.
6

New Dealer Onboarding

Journey Pro, Business

Complete dealer onboarding from KYC collection to credit limit assignment:

Step 1 → "Welcome to Bharat Steel! Please share your VAT Certificate." Step 2 → Wait for VAT upload → "Thanks! Now please share PAN Card." Step 3 → Wait for PAN → "Please share cancelled cheque for bank details." Step 4 → Wait for cheque → "Finally, share shop/godown photos." Step 5 → "Documents received! Our team will verify and assign credit within 48 hours."
What you're using: A Journey that collects documents step by step, validates uploads, and notifies your admin team when complete. No more chasing dealers for missing documents.
7

Quality Complaint Registration

Rule Starter, Pro, Business

Instant complaint registration with photo uploads and automatic assignment to QA team:

What you're using: A Rule triggered by "COMPLAINT" keyword that collects issue details and photos, auto-generates a ticket number, and notifies your QA team. Dealers can track status by ticket number.
8

New Product Launch Announcements

Campaign Pro, Business

Announce new products with specifications, pricing, and introductory offers:

What you're using: A Campaign with media attachment (PDF catalog + product images). Track sample requests through reply monitoring. On Pro plan, use image/video headers for visual impact.
9

Dealer Performance Reports

Sequence Pro, Business

Monthly performance summaries with purchase trends and incentive eligibility:

What you're using: A Sequence scheduled monthly that pulls dealer data and sends personalized performance reports. Motivate dealers with incentive progress tracking.
10

Annual Dealer Meet Invitations

Campaign Free, Starter, Pro, Business

Event invitations with RSVP collection and travel coordination:

What you're using: A Campaign broadcast with reply tracking. Follow up with a Sequence to collect travel preferences (flight times, dietary requirements) from those who RSVP yes.
CRM

Your dealer pipeline, pre-configured

Track dealers from inquiry to long-term partnership. See at a glance who needs follow-up, who has pending orders, and who's your star performer.

New Inquiry
First contact
KYC Submitted
Documents received
Verified
Approved
Credit Assigned
Terms set
First Order
Active dealer
Key Partner
High value

CRM Lite add-on: +$10/mo on Pro plan, included in Business

Capabilities

What you can achieve

Goal How Plan Required
✓ Instant stock & pricing info Rule (keyword trigger) Starter, Pro, Business
✓ Structured order placement Journey (multi-step) Pro, Business
✓ Production & dispatch updates Sequence (milestone-based) Starter, Pro, Business
✓ Price list distribution Campaign (broadcast) Free, Starter, Pro, Business
✓ Payment reminders with escalation Sequence (time-based) Starter, Pro, Business
✓ Digital dealer onboarding Journey (document collection) Pro, Business
✓ Quality complaint tracking Rule (ticket generation) Starter, Pro, Business
✓ Product launch with media Campaign (media headers) Pro, Business
✓ Dealer performance reports Sequence (scheduled) Pro, Business
✓ Event invitations with RSVP Campaign + Reply tracking Starter, Pro, Business

Recommended for Manufacturers

To manage dealer communication effectively:

Pro $99/mo

Prices in USD. View pricing in your local currency →

  • 5,000 contacts — room for your entire dealer network
  • 10 Rules — stock checks, FAQ responses, complaint registration
  • 5 Sequences — order updates, payment reminders, performance reports
  • 5 Journeys — order placement, dealer onboarding, feedback collection
  • 15 Campaigns/month — price lists, new products, events
  • Document & image templates — catalogs, technical sheets, price lists
  • 5 team members — regional sales coverage
  • 90-day analytics — track engagement across dealer network

Small manufacturing unit? Try Starter ($29/mo) with basic rules and sequences.

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