Keep Riders Coming Back with WhatsApp

Fill every class, convert trial riders to members, reduce no-shows, and build a loyal cycling community - all through the power of WhatsApp automation.

Start Free Trial
55%
Trial conversion
Automated follow-ups turn trial riders into members
70%
Class attendance
Reminders keep bikes filled and no-shows minimal
6+ hrs
Saved weekly
Automate booking, reminders, and rider management
4x
More reviews
Post-ride feedback automation builds reputation
The Problem

Challenges Cycling Studios Face

Trial Riders Don't Convert

They try one class, love the energy, but never come back. No follow-up means losing potential members who were already excited about your studio.

Class No-Shows Kill Revenue

15 bikes booked, 10 show up. Empty bikes = wasted capacity and frustrated waitlisted riders who could have taken those spots.

Prime Classes Fill Fast

6 PM and 7 AM classes are always waitlisted. Off-peak classes sit half empty. No good way to direct traffic to available slots.

Members Lose Motivation

They sign up excited, come for 2 weeks, then disappear. Without check-ins and encouragement, the initial enthusiasm fades quickly.

Package Expiry Creates Churn

Rider's 10-class pack expires while they still have 3 classes left. They feel cheated and don't renew. No reminder system catches this.

No Community Feeling

Riders come, ride, leave. They don't know each other or feel part of something bigger. Without community, there's no loyalty.

Solutions

10 Ways WhatsApp Automation Grows Your Studio

More riders, fuller classes, stronger community

1

Trial Rider Conversion

Sequence Starter+ $29

When someone takes their first class, automatically follow up to convert them into paying members.

SEQUENCE: Trial Conversion
TRIGGER: First class completed (tag "first-rider")
2 HOURS: Welcome + special offer
DAY 2: "How are you feeling? Ready for round 2?"
DAY 4: "Your muscles have recovered - come back this week!"
DAY 7: Offer expiry reminder + class recommendations
DAY 14: "We miss you!" + extended offer
How it works: Strike while excitement is high - 2 hours after is perfect. Acknowledge the first-timer experience (soreness is real!). Time-limited offer creates urgency. Multiple touchpoints if they don't convert immediately.

Workflow tip: Track which instructors' first-timers convert best - assign new riders to those classes.
2

Class Booking Reminders

Sequence Starter+ $29

Reduce no-shows with automatic reminders before each booked class.

SEQUENCE: Class Reminders
TRIGGER: Class booked
DAY -1 at 6 PM: Full reminder with details
1 HOUR BEFORE: Quick pump-up message
IF CANCEL: Notify waitlist rider, thank canceler
POST-CLASS: "Great ride! Book your next one?"
How it works: 24-hour reminder catches scheduling conflicts. Confirmation request identifies likely no-shows. Cancel option frees bikes for waitlist. Instructor quote adds personal touch and excitement.

Workflow tip: Track no-show rates by rider. Frequent no-shows can be placed on a "confirm required" list.
3

Waitlist Notifications

Rule Starter+ $29

When a spot opens up in a full class, instantly notify waitlisted riders.

TRIGGER: Spot opens in full class
ACTION: Message first person on waitlist
TIMEOUT: 15 minutes to respond
IF NO RESPONSE: Offer to next person
IF CLAIMED: Confirm booking, remove from waitlist
How it works: Instant notification captures eager riders. 15-minute timeout ensures spots fill quickly. PASS option keeps them in queue without pressure. Maximizes class attendance.

Workflow tip: Track which classes regularly have waitlists - consider adding more of those time slots.
4

Off-Peak Class Promotions

Campaign Starter+ $29

Fill underutilized time slots with targeted promotions to the right riders.

CAMPAIGN: Off-Peak Promotion
TARGET: Riders who've never tried afternoon classes
OR: Riders who checked waitlisted evening classes
MESSAGE: Benefits of off-peak + incentive
TIMING: Send Monday morning for weekly planning
How it works: Reframes "empty class" as "exclusive experience." Targets riders who couldn't get their preferred slot. Incentive (free smoothie) motivates trial. Monday timing captures weekly planning moment.

Workflow tip: Offer off-peak discounts for class packs - "Off-Peak 10-Pack" at lower price than regular.
5

Package Expiry Reminders

Sequence Starter+ $29

Remind riders when their class pack is running low or about to expire.

SEQUENCE: Pack Management
TRIGGER: When classes remaining = 3
ACTION: Usage status + class suggestions
TRIGGER: 7 days before expiry
ACTION: Urgency message + extension option
TRIGGER: Day of expiry
ACTION: "Last day!" + renewal offer
POST-EXPIRY: Sara period offer for lapsed riders
How it works: Proactive reminders prevent wasted classes and angry riders. Class suggestions make it easy to book. Extension option shows flexibility. Renewal discount rewards loyalty. No one should ever be surprised by expiry.

Workflow tip: Offer auto-renewal option for convenience-focused riders.
6

Re-engage Inactive Riders

Sequence Starter+ $29

Bring back riders who haven't visited in a while with targeted outreach.

SEQUENCE: Win-Back
TRIGGER: No class booked/attended in 21 days
DAY 0: "We miss you" + free class offer
DAY 7 (if no response): Different angle - what's new
DAY 14: Final reach-out + extended offer
SNOOZE: "LATER" delays sequence 2 weeks
How it works: 3 weeks is the danger zone for churn. Free class removes financial barrier. "What's new" creates curiosity. LATER option respects those who are genuinely busy (travel, injury). Multiple attempts at different angles.

Workflow tip: Segment by reason for inactivity if known - different message for injured vs busy vs lost interest.
7

Milestone Celebrations

Rule Starter+ $29

Celebrate rider milestones to build emotional connection and loyalty.

TRIGGER: Rider completes milestone (10, 25, 50, 100, 200 rides)
ACTION: Send celebration message with:
- Personal stats
- Milestone reward
- Encouragement for next milestone
REWARDS:
- 10 rides: Shoutout
- 25 rides: Free smoothie
- 50 rides: Free t-shirt
- 100 rides: Free month
- 200 rides: Lifetime discount
How it works: Milestones create goals to work toward. Stats show riders their journey. Rewards escalate with loyalty. T-shirts = free advertising when worn outside. Emotional connection drives retention.

Workflow tip: Post milestone celebrations on social media (with permission) to motivate others.
8

Weekly Schedule & Highlights

Campaign Starter+ $29

Send weekly updates with special classes, instructor highlights, and booking reminders.

CAMPAIGN: Weekly Update
TARGET: All active riders
TIMING: Monday 7 AM
CONTENT: Special classes, instructor news, availability alerts
PERSONALIZATION: Include rider's monthly stats + goal progress
How it works: Monday timing catches weekly planning. Special classes create urgency. Instructor spotlight builds community. Availability alerts drive action. Personal stats keep riders engaged with their own journey.

Workflow tip: Highlight classes that need more bookings to balance attendance.
9

Feedback & Reviews

Journey Starter+ $29

Collect feedback after classes and convert happy riders into Google reviewers.

JOURNEY: Post-Class Feedback
TRIGGER: 2 hours after class completion
STEP 1: Ask for rating (1-5)
STEP 2:
- If 4-5: Thank + request Google review + reward
- If 3: Ask what could be better
- If 1-2: Apologize + alert manager + offer makeup class
How it works: Simple 1-5 scale gets high response. Happy riders (4-5) become reviewers. Neutral riders (3) provide improvement insights. Unhappy riders (1-2) get immediate attention before posting negative reviews publicly.

Workflow tip: Track ratings by instructor and class type to identify what's working.
10

Referral Program

Rule Starter+ $29

Turn your best riders into ambassadors with an easy referral program.

TRIGGER: Rider completes 10+ classes
ACTION: Send referral program info
TRACKING: Unique codes per rider
REWARDS:
- Per referral: 1 free class
- 3 referrals: Free class pack
- 5 referrals: Free unlimited month
SHAREABLE: Pre-written message for easy forwarding
How it works: Engaged riders (10+ classes) are best referrers. Simple reward structure is easy to understand. Unique codes enable tracking. Pre-written share message removes friction. Tiered rewards encourage multiple referrals.

Workflow tip: Create a "Referral Leaderboard" and celebrate top referrers monthly.
CRM

Track Every Rider's Journey

From first class to loyal community member

Trial
First ride
Member
Pack purchased
Regular
Weekly rider
Loyal
50+ rides
Ambassador
Referring friends

CRM Lite add-on: +$10/mo on Pro plan, included in Business

RECOMMENDED FOR CYCLING STUDIOS

Pro Plan - $99/month

Prices in USD. View pricing in your local currency →

Perfect for busy studios with multiple classes daily. Includes class reminders, waitlist management, milestone celebrations, and rider engagement automation.

Up to 5,000 riders
5 team members
Waitlist automation
Milestone rewards
Start Free Trial

Just opened your studio? Starter Plan ($29/mo) covers bookings, reminders, and trial conversion. Multi-location studio chain? Business Plan ($470/mo) for full operations.

Ready to Fill Every Bike?

Join cycling studios using WhatsApp to convert trials, reduce no-shows, and build loyal communities.

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