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Start with our Free plan. No credit card required.
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Simple and transparent. You pay a platform subscription for features, and top up a prepaid wallet for messages. Each conversation has one all-inclusive rate — no separate bills to manage.
A fixed monthly subscription for access to our platform and features.
Load your wallet with USD, and per-message costs are deducted automatically. Each conversation has one all-inclusive rate — no separate Meta bills to manage.
One prepaid balance for all your WhatsApp message costs. No surprise bills.
Top up your USD wallet via Razorpay or credit card. Minimum $5, load any amount.
Send campaigns, templates, and automated messages. Each conversation deducts from your balance at an all-inclusive rate.
Monitor your balance in real time. Get low-balance alerts. Top up anytime — unused balance never expires.
Your wallet is maintained in USD. All-inclusive rates mean Meta's conversation fees are covered — you never receive a separate bill from Meta or WhatsApp.
Simple, transparent pricing. Upgrade or downgrade anytime.
Estimate your monthly cost based on plan and message volume.
See exactly what's included in every plan.
WhatsApp charges differently based on who initiates the conversation and its purpose.
When a customer messages you first. Reply within 24 hours at no charge.
Promotional messages, offers, announcements. Highest cost category.
Order updates, shipping notifications, appointment reminders.
One-time passwords (OTP), verification codes, login confirmations.
WhatsApp made service conversations completely free in November 2024. Here's how to take advantage:
Unlimited free replies when customers message you first
Everything you need to know about how billing works.
You pay a monthly platform subscription for features like Team Inbox, Journeys, automation, analytics, and API access. Per-message costs are deducted from your prepaid wallet at all-inclusive rates.
You load a prepaid USD wallet inside App-ening via Razorpay or credit card. When you send a template message, the cost is deducted automatically at an all-inclusive rate — Meta's conversation fee is included. You never deal with Meta billing directly.
A conversation is a 24-hour messaging window. Once opened, you can send multiple messages within that window for a single charge (or free for service conversations).
Yes! As of November 2024, Meta made all service conversations (customer-initiated) completely free with no monthly cap. You only pay for business-initiated template messages.
App-ening plans include limits on contacts, team members, journeys, and templates - but WhatsApp message volume is not limited by us. Your messaging limits are determined by your WhatsApp Business API tier (set by Meta based on your account quality).
Use the Cost Calculator above to estimate your monthly costs based on plan, volume, and country. Rates depend on conversation type and recipient location. Service conversations are always free.
Yes! You can upgrade instantly. Downgrades take effect at your next billing cycle. There are no long-term contracts.
Each message has a single all-inclusive rate deducted from your wallet. Rates vary by conversation type (marketing, utility, authentication) and recipient country. Service conversations are always free.
If your wallet balance reaches zero, outbound template messages will be paused until you top up. Service conversations (customer-initiated) remain free and unaffected. You'll receive low-balance alerts before this happens.
The Free plan includes 100 contacts, 1 team member, 5 templates, 1 campaign per month, and basic messaging. Automation features (journeys, rules, sequences) require the Starter plan or above.
Start with our Free plan. No credit card required.
Start FreeHave questions? Scan to talk to sales on WhatsApp