WhatsApp Automation for Car Wash & Detailing

Bring customers back regularly, fill empty slots, and turn one-time visitors into loyal members — all through WhatsApp.

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The Problem

Challenges car wash businesses face daily

Customers forget to come back — they only remember when the car is visibly dirty, missing your regular wash schedule

No-shows for detailing appointments waste valuable 2-4 hour slots and cost significant revenue

Weekdays are empty while weekends are overbooked — no easy way to fill slow slots

Customers don't know about premium services like ceramic coating, PPF, or interior detailing

Happy customers leave without posting reviews — you ask verbally but they forget

No easy way to notify customers when their car is ready for pickup

Solutions

How App-ening solves these problems

Real solutions using Rules, Sequences, Journeys, and Campaigns — features you'll actually use.

1

"Your Car is Ready" Notifications

Rule Starter, Pro, Business

When you tag a contact as "notify-ready", automatically notify them their car is ready:

What you're using: A Rule that triggers when you add the "notify-ready" tag to a contact. The message is sent instantly via a pre-approved template.

Workflow tip: Use a dedicated tag like "notify-ready" instead of "completed". After the message sends, remove the tag so it's ready for the customer's next visit. This keeps your workflow clean for repeat customers.
2

Detailing Appointment Reminders

Sequence Starter, Pro, Business

Reduce no-shows with automatic reminders when you tag a contact as "appointment-booked":

Immediately → Confirmation + address + what to expect Day before → "Reminder: Your detailing appointment is tomorrow at {{time}}" 2 hours before → "See you soon! Please arrive 10 mins early."
What you're using: A Sequence with timed steps, triggered when you add the "appointment-booked" tag. Steps execute automatically based on delays you set.
3

Answer Common Questions Instantly

Rule Starter, Pro, Business

Auto-reply to FAQs so you don't lose leads while you're busy washing cars:

"price" / "rate" / "cost" → Send price menu image + booking link "location" / "where" / "address" → Send Google Maps pin "timing" / "hours" / "open" → Send working hours "book" / "appointment" → Send booking link
What you're using: Multiple Rules with keyword matching. When a message contains specific words, the corresponding reply is sent instantly.
4

Fill Empty Weekday Slots

Campaign Free, Starter, Pro, Business

Weekdays empty? Send a flash offer to your contact list:

What you're using: A Campaign broadcast to all contacts or a filtered segment (e.g., customers who visited on weekends before). Schedule it or send immediately.
5

Upsell Premium Services

Sequence Starter, Pro, Business

After a basic wash, educate customers about premium options over the following days:

Day 0 → "Thanks for visiting! Here's your wash summary." Day 3 → "Did you know? Ceramic coating protects your paint for 2+ years." Day 7 → "Your car deserves the best. Book a detailing consultation — it's free!"
What you're using: A Sequence that nurtures customers toward higher-value services. Triggered when you tag them as "basic-wash-completed".
6

Collect Google Reviews Automatically

Journey Starter, Pro, Business

After service completion, ask for feedback and route happy customers to Google:

Step 1 → "Thanks for choosing us! How was your experience? Reply 1-5" Step 2 → Wait for response Step 3 → If rating ≥ 4: "So glad you loved it! Would you mind sharing on Google? {{link}}" → If rating < 4: "We're sorry it wasn't perfect. Our manager will reach out."
What you're using: A Journey with ASK_QUESTION to collect the rating, and FILTER nodes for conditional branching. Basic journeys work on Starter; conditional branching requires Pro.
7

Visual Marketing with Images & Videos

Campaign Pro, Business

Send eye-catching promotions with before/after photos, service videos, or seasonal offer graphics:

Image header: Before/after ceramic coating photo Video header: 30-second detailing process timelapse Document: Price menu PDF with all packages Examples: • Monsoon special with rainy car graphic • Navidad offer with festive design • Before/after transformation photos • Service explainer videos
What you're using: Campaign templates with media headers. Pro plan and above support image, video, and document headers in your WhatsApp templates. Perfect for showcasing your work visually.
8

Seasonal & Festival Campaigns

Campaign Free, Starter, Pro, Business

Run targeted campaigns for monsoon prep, festivals, or special occasions:

What you're using: A Campaign with a seasonal template. Target all contacts or segment by last visit date, car type, or past services. Add image/video headers on Pro plan for more impact.
9

Membership Renewal Reminders

Journey Starter, Pro, Business

For unlimited wash club members, send automatic reminders as their membership approaches expiry:

Day 0 → "Welcome to Unlimited Wash Club! Your membership is now active." Day 335 → "Your membership expires in 30 days. Renew now to keep your benefits!" Day 350 → "15 days left on your membership. Don't lose your unlimited washes!" Day 360 → "Your membership expires in 5 days. Renew today: {{1}}" Day 365 → "Your membership has expired. We miss you! Renew and get 10% off: {{1}}"
What you're using: A Journey with day-based delays. When you tag a customer as "membership-started", the entire renewal reminder sequence is scheduled automatically. Create different Journeys for different membership durations (monthly, quarterly, yearly).
10

Welcome New Enquiries Automatically

Journey Starter, Pro, Business

When a new customer messages you for the first time, greet them instantly and guide them toward booking:

Follow-up sequence if no response: Hour 2 → "Still thinking? Here's what our customers say..." + review link Day 1 → "Quick reminder: We have slots available this week!" Day 3 → "First-time visitor? Get 15% off your first wash: {{1}}"
What you're using: A Journey triggered when a new contact is created. Instantly sends a welcome message with your services, then follows up if they don't respond. Never lose a lead to slow response times again.
Results

What Car Wash & Detailing Businesses Achieve

Real results from car wash businesses using WhatsApp automation

40%
More Repeat Visits
Automated reminders bring customers back on schedule
60%
Fewer No-Shows
Multi-step appointment reminders reduce missed slots
5+ hrs
Saved Per Week
Automate replies, reminders, and follow-ups
3x
More Google Reviews
Automated review requests after every service
CRM

Your Pipeline, Pre-configured

From first inquiry to loyal member who refers others

New Inquiry
First contact
Quote Sent
Pricing shared
Booked
Appointment set
In Service
Work in progress
Completed
Ready for pickup
Follow-up
Re-engage customer

CRM Lite add-on: +$10/mo on Pro plan, included in Business

Capabilities

What you can achieve

Goal How Plan Required
✓ "Car is ready" notifications Rule (tag trigger) Starter, Pro, Business
✓ Appointment reminders Sequence Starter, Pro, Business
✓ Auto-reply to FAQs Rule (keyword trigger) Starter, Pro, Business
✓ Fill slow weekday slots Campaign (broadcast) Free, Starter, Pro, Business
✓ Upsell premium services Sequence (drip) Starter, Pro, Business
✓ Collect Google reviews Journey Starter, Pro, Business
✓ Conditional review routing Journey (with FILTER) Pro, Business
✓ Visual marketing (images/videos) Campaign (media headers) Pro, Business
✓ Seasonal campaigns Campaign Free, Starter, Pro, Business
✓ Membership renewal reminders Journey (day-based delays) Starter, Pro, Business
✓ Welcome new enquiries automatically Journey (new contact trigger) Starter, Pro, Business

Recommended for Car Wash & Detailing

To get the most out of WhatsApp automation:

Pro $99/mo

Prices in USD. View pricing in your local currency →

  • 5,000 contacts — room to grow your customer base
  • 10 Rules — cover all your FAQ auto-replies
  • 5 Sequences — appointment reminders, upsell drips, membership renewals
  • 5 Journeys — welcome flow, review collection, and more
  • 15 Campaigns/month — weekly promotions + seasonal offers
  • Image & video templates — showcase before/after transformations
  • Conditional branching — route unhappy customers to manager
  • 90-day analytics — see what's working

Just getting started? Try Starter ($29/mo) with 1 Rule, 1 Sequence, and 1 Journey.

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