Never Miss a Birthday, Festival Order, or Daily Bread Customer—All on WhatsApp

JOURNEY: Custom Cake Order Collection
TRIGGER: Contact sends message with "cake" or "order" or "birthday"
STEP 1: Ask for cake size, show pricing
STEP 2: Ask for flavor, mention eggless option
STEP 3: Ask for theme/decorations, collect message
STEP 4: Ask for delivery date & time
STEP 5: Send complete summary with total price
STEP 6: Request 50% advance payment via GCash
THEN: Tag contact "pending-payment" until confirmed

SEQUENCE: Order Updates
DAY 0 (Payment received): Send order confirmation with all details
DAY -1 (Before pickup): Send production started update
DAY 0 (Ready): Send ready for pickup notification
IF "DELIVER" received: Arrange delivery, send tracking
DAY +1 (After pickup): Send thank you + feedback request

TRIGGER: Staff tags order "ready-for-pickup"
ACTION: Send ready notification to customer
INCLUDE: Order details, balance amount, location, payment options
LISTEN FOR: "DELIVER" keyword to trigger delivery flow
THEN: If no pickup in 3 hours, send gentle reminder

CAMPAIGN: Daily Fresh Broadcast
TARGET: Contacts tagged "regular-customer" or "fresh-items-subscriber"
TIMING: Send at 7:00 AM every day
CONTENT: Today's fresh items menu with morning special offer
INCLUDE: Prices, delivery info, order instructions
TRACK: Who responds to optimize future campaigns

CAMPAIGN CALENDAR:
DIWALI (Oct 15): Sweet boxes, traditional sweets pre-orders
CHRISTMAS (Nov 25): Plum cakes, themed cakes 3 weeks advance
NEW YEAR (Dec 15): Party cakes, midnight delivery slots
VALENTINE'S (Jan 25): Heart cakes, couple specials

BENEFITS: Early bird discount, guaranteed slots, free add-ons
TIMING: Launch 3-4 weeks before festival for maximum pre-orders

CAMPAIGN: Birthday Reminders
TRIGGER: 7 days before saved birthday date in contact record
PERSONALIZE: Mention birthday person name, last year's order
INCLUDE: Special early-booking offer, trending themes
CALL TO ACTION: Reply "BOOK" to start order journey

DATA COLLECTION: When taking order, ask "whose birthday is this?"
SAVE: Birthday person name + date in contact custom fields
AUTOMATE: Campaign checks daily for upcoming birthdays

JOURNEY: Subscription Enrollment
TRIGGER: Contact tagged "frequent-buyer" (10+ orders in 60 days)
STEP 1: Send subscription offer with plans & savings
STEP 2: If "SUBSCRIBE" → Ask which plan (1/2/3)
STEP 3: Collect delivery address & preferred time
STEP 4: Explain payment (monthly auto-debit or GCash)
STEP 5: Send subscription confirmation & rules
STEP 6: Tag "subscriber" + schedule daily/weekly deliveries

MANAGEMENT: Create separate tag for skip requests, billing dates

SEQUENCE: Post-Delivery Feedback
DAY +1 (after delivery): Send simple 1-5 star rating request

IF 4-5 STARS:
→ Thank them enthusiastically
→ Request Google review with direct link
→ Send 10% discount code for next order
→ Ask for photos to share on social media

IF 1-3 STARS:
→ Apologize sincerely
→ Ask what went wrong (taste/design/timing/other)
→ Offer immediate resolution (refund/replacement/discount)
→ Tag "needs-attention" for manager personal follow-up

SEQUENCE: Loyalty Points Updates
AFTER EACH PURCHASE:
→ Calculate points (Rs.100 spent = 10 points)
→ Send "points earned" message with new balance
→ Show redemption options
→ Highlight progress to next reward

AT MILESTONE (200/300/500/1000 points):
→ Send celebratory milestone message
→ Issue redemption code automatically
→ Create urgency with validity period

MONTHLY:
→ Send monthly points statement
→ Show total earned, redeemed, balance
→ Remind about expiring points (if any)

CAMPAIGN: Win-Back Dormant Customers
TARGET: Contacts who haven't ordered in 90+ days
EXCLUDE: Contacts who explicitly opted out

MESSAGE ELEMENTS:
→ Personal greeting (show you remember them)
→ "We miss you" emotional connection
→ Highlight what's new/improved since they left
→ Generous comeback offer (15-20% discount)
→ Create urgency (7-day validity)
→ Ask for feedback on why they left

TIMING: Send once at 90 days, follow up at 120 days if no response