Stop bleeding margins to GrabFood & Foodpanda. Build your own direct order channel, automate delivery tracking, manage multiple brands, and turn one-time app customers into loyal direct orderers.
No storefront means no accidental discovery. You're invisible unless customers actively search. 100% dependent on aggregator ranking and ads.
GrabFood tablet, Foodpanda tablet, direct orders on phone. Different menus, different prices, different dashboards. You need three screens just to see your own business.
30% to GrabFood/Foodpanda + 35% food cost + 10% packaging + 5% delivery = you're working for survival, not profit. One bad month and you're in the red.
How do you build loyalty when customers see you as "that biryani place on GrabFood"? No relationship, no recall, no repeat orders unless the app shows you first.
Using your own delivery? Customers call every 5 minutes asking "where's my order?" Using aggregator delivery? You have zero control over the delivery experience.
Customer loved your biryani. Great! Will they remember you next week? Probably not. They'll just open GrabFood and order from whoever has better placement that day.
Stop paying 30% commission. Build customer relationships. Grow sustainably.
When someone messages, instantly send your menu with pricing. Make ordering as easy as GrabFood—minus the 30% commission.
TRIGGER: Any new message from unknown number ACTION: Send brand menu options THEN: Tag contact as "Direct Inquiry" THEN: Listen for menu selection (1/2/3)
Professional order confirmation with all details—just like GrabFood, but with personal touch and direct relationship.
JOURNEY: Order Confirmation STEP 1: Collect order items STEP 2: Confirm delivery address STEP 3: Choose payment method (COD/GCash/Card) STEP 4: Send order confirmation with details STEP 5: Tag as "Active Order"
Automated updates at every stage—preparing, ready, dispatched, delivered. Stop "where's my order?" calls completely.
SEQUENCE: Order Tracking TRIGGER: Order confirmed +10 min: "Preparing" update (when staff marks order) +30 min: "Dispatched" update with rider details +50 min: "Delivered" confirmation + feedback request EXIT: Order marked delivered
Generate live tracking links for each order. Customer sees rider location in real-time—just like aggregator apps.
TRIGGER: Order status changed to "dispatched" ACTION: Generate unique tracking link THEN: Send message with link + rider details THEN: Enable GPS tracking for rider app
Send daily specials and combos to your customer list. Keep your kitchen top-of-mind when they're deciding what to eat.
CAMPAIGN: Daily Special TARGET: All customers who ordered in last 30 days TIME: 6:00 PM daily (peak dinner decision time) MESSAGE: Today's combo/special with clear pricing FOLLOW-UP: Track who replies "ORDER"
Convert aggregator customers to direct with irresistible first-order discount. Hook them with value, keep them with experience.
JOURNEY: First Order Welcome TRIGGER: New contact messages (not in database) STEP 1: Send welcome + 25% off + free dessert STEP 2: On "MENU" reply, send brand menus STEP 3: Guide through order process STEP 4: On first order completion, tag "Direct Customer" STEP 5: Send thank you + next order preview (15% off)
Smart reminders based on customer's ordering frequency. "Time for lunch?" arrives right when they're hungry.
SEQUENCE: Reorder Reminder TRIGGER: X days since last order (based on customer frequency) MESSAGE: Personal reminder with last order details OPTIONS: "SAME" (instant reorder) or "MENU" (browse) UPSELL: Mention trending/new items EXIT: When new order placed
Catch issues before they become bad reviews. Get feedback minutes after delivery—fix problems immediately.
JOURNEY: Post-Delivery Feedback TRIGGER: 10 minutes after delivery confirmed STEP 1: Ask thumbs up/down IF 👍: Thank + discount code + Google review request IF 👎: Immediate apology + issue options (1-5) THEN: Manager notification + compensation offer STEP 2: Tag based on feedback (Happy/Issue)
Reward repeat direct orders with points and exclusive perks. Make switching back to aggregators feel like a downgrade.
JOURNEY: Loyalty Tiers TIER 1: New Customer (1-2 orders) TIER 2: Regular (3-4 orders) - 5% bonus discount TIER 3: Gold (5-9 orders) - 10% bonus + perks TIER 4: Platinum (10+ orders) - 15% bonus + exclusive menu POINTS: ₹100 spent = 10 points 500 points = Free biryani worth ₹250
Customer hasn't ordered in 30+ days? Win them back before they forget you exist. Aggressive offer beats losing them forever.
CAMPAIGN: Win-Back TARGET: Customers with 30+ days since last order EXCLUDE: Customers marked "Do Not Contact" MESSAGE: Personal appeal + 30% off + free delivery TIMING: Send at 6 PM on weekday FOLLOW-UP: If no response in 7 days, final attempt at 40 days
Track every customer from aggregator discovery to loyal brand advocate
| Capability | Starter $29/mo |
Pro $99/mo |
Business $470/mo |
|---|---|---|---|
| Direct order inquiry handler | ✓ | ✓ | ✓ |
| Order confirmation flow | ✓ | ✓ | ✓ |
| Real-time order status updates | ✓ | ✓ | ✓ |
| Delivery tracking links | ✓ | ✓ | ✓ |
| Daily menu broadcasts | ✓ | ✓ | ✓ |
| First-time customer offers | ✓ | ✓ | ✓ |
| Repeat order reminders | ✓ | ✓ | ✓ |
| Feedback collection automation | ✓ | ✓ | ✓ |
| Loyalty rewards program | ✓ | ✓ | ✓ |
| Win-back dormant customers | ✓ | ✓ | ✓ |
| Customer contacts | Up to 500 | Up to 5,000 | Up to 25,000 |
| Team members | 2 | 5 | 15 |
| Monthly campaigns | 2 | 8 | 20 |
Prices in USD. View pricing in your local currency →
Prices in USD. View pricing in your local currency →
Perfect for cloud kitchens building direct order channels and reducing aggregator dependency. Includes everything needed to convert and retain customers.
Just starting direct orders? Starter Plan ($29/mo) works. Running 5+ brands with high volume? Consider Pro ($470/mo) for unlimited scale.
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