Automate appointment reminders, showcase your work, collect reviews, and keep clients coming back — all through the messaging app they check 50+ times a day.
Clients forget appointments or cancel last minute, leaving empty chairs and lost revenue.
Staff spend half their day answering calls about availability and pricing instead of serving clients.
Your Instagram is full of amazing transformations, but clients don't see them when deciding to book.
Happy clients walk out but never leave reviews. Your Google rating doesn't reflect your quality.
Clients love their cut but forget to book until their hair is unmanageable — missed recurring revenue.
Seasonal offers, new services, and special packages don't reach clients who would be interested.
Each solution maps to real features you can set up today
The problem: Clients book appointments then forget, leaving stylists with empty chairs.
The solution: When an appointment is tagged, automatically send reminders 24 hours and 2 hours before with confirmation option.
Result: No-shows drop by 50-70%, allowing you to optimize your appointment book.
The problem: Phone keeps ringing with questions about pricing, timings, and services — pulling staff away from clients.
The solution: Set up keyword-based auto-replies that instantly answer common questions 24/7.
Result: 60% fewer phone calls, staff can focus on clients in the chair.
The problem: Clients wait too long between appointments, then complain about "damaged ends" or "overgrown roots."
The solution: After each appointment, trigger a journey that reminds them to book their next visit at the optimal time.
Result: 30% increase in rebooking rate, more consistent revenue.
The problem: Your best transformations sit on Instagram where only existing followers see them.
The solution: Send campaigns with before/after photos, styling tips, and trend alerts directly to your client list.
Result: Visual campaigns get 3x more engagement than text-only posts; drives service upgrades.
The problem: Clients love their new look but walk out without leaving a review.
The solution: After appointments, ask for a quick rating. Route happy clients to Google; route others to private feedback.
Result: 4x more Google reviews, improved local SEO, and early warning on service issues.
The problem: New clients arrive and you know nothing about their preferences, hair history, or expectations.
The solution: When new clients are added, trigger a welcome journey that gathers key information before their visit.
Result: Stylists are prepared, consultation time is shorter, and first visits become repeat visits.
The problem: Client cancels 2 hours before their appointment — that slot is now lost revenue.
The solution: Quickly send a campaign to your "waitlist" or "flexible" contacts offering the open slot at a small discount.
"⚡ Last-minute opening TODAY at 3 PM! Get 15% off any service if you can make it. First to reply BOOK gets it!"
Result: Recover 40-60% of cancelled slots instead of losing them entirely.
The problem: Clients always get the same basic service, never trying premium treatments that would benefit their hair.
The solution: After basic service appointments, send educational messages about premium treatments with special first-time pricing.
Result: 20-30% of basic service clients upgrade within 3 months.
The problem: You have client birthdays in your system but don't use them for personalized marketing.
The solution: When a birthday tag is added for the month, send a special offer encouraging them to treat themselves.
Result: Birthday offers have 60-70% redemption rate and drive word-of-mouth referrals.
The problem: Seasonal opportunities (wedding season, festivals, back-to-school) pass without maximizing bookings.
The solution: Plan campaigns around key seasons when clients are most likely to want to look their best.
Result: Seasonal campaigns can fill your calendar 2-3 weeks in advance during peak periods.
Track every client's journey from enquiry to loyal regular. See at a glance who needs follow-up and who's ready to rebook.
CRM Lite add-on: +$10/mo on Pro plan, included in Business
| Goal | How App-ening Helps | Feature |
|---|---|---|
| Reduce no-shows | Automated appointment reminders with confirmation | Sequence |
| Increase rebooking rate | Timed reminders based on service type | Journey |
| Get more Google reviews | Smart feedback collection routing happy clients to review | Journey |
| Showcase your work | Visual campaigns with before/after photos and videos | Campaign |
| Fill cancelled slots | Quick campaigns to flexible clients with flash discounts | Campaign |
| Upsell premium services | Educational sequences introducing advanced treatments | Sequence |
The Pro plan is ideal for salons because it includes:
Try free for 14 days. No credit card required.
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