WhatsApp Automation for Distributors

Manage your retailer network, automate order collection, and coordinate deliveries efficiently — all through WhatsApp.

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60%
More orders per day
24/7 self-service ordering boosts order volume
10+ hrs
Saved per week
Eliminate repetitive "where's my order" calls
75%
Fewer missed deliveries
Proactive tracking updates reduce delivery issues
40%
Faster payment collection
Automated reminders improve cash flow
The Problem

Challenges distributors face daily

Order collection chaos — salesmen collecting orders via calls, texts, and paper slips causing errors and missed orders

Delivery coordination issues — retailers uncertain about delivery schedules, leading to missed deliveries and complaints

Stock visibility problems — retailers unaware of available stock leading to order cancellations and lost sales

Payment collection delays — chasing retailers for payments, managing credit limits, and tracking outstanding amounts

Scheme communication gaps — ensuring all retailers know about current schemes, offers, and promotional activities

Salesman productivity issues — limited visibility into salesman activities, beat coverage, and order collection efficiency

Solutions

How App-ening solves these problems

Real solutions using Rules, Sequences, Journeys, and Campaigns — features you'll actually use.

1

Easy Order Placement for Retailers

Journey Pro, Business

Retailers place orders 24/7 via WhatsApp with product catalog, real-time stock, and instant confirmation:

What you're using: A Journey triggered when retailers send "ORDER". Shows their last order for quick reorder, or guides them through categories. Eliminates phone calls and order errors.

Workflow tip: Enable "quick reorder" by storing each retailer's last order. Most FMCG retailers order similar items weekly — make it one-tap easy.
2

Stock Check & Availability

Rule Starter, Pro, Business

Retailers instantly check product availability and get alternative suggestions:

What you're using: A Rule with keyword matching for "STOCK [brand/product]". Shows real-time availability with clear status indicators. Retailers can plan orders without calling your office.
3

Delivery Updates & ETA

Sequence Starter, Pro, Business

Automatic notifications when order is dispatched with driver details and live ETA:

Order confirmed → "Order #DST-45678 confirmed. Delivery tomorrow 10 AM - 2 PM" Dispatched → "Your order is out for delivery! Driver: Raju (9876543210)" 30 mins away → "Driver arriving in 30 minutes. Please keep ₹12,450 ready." Delivered → "Order delivered! Reply OK to confirm or ISSUE if problem."
What you're using: A Sequence triggered when order status changes. Retailers always know exactly when to expect delivery. Reduces "where's my order" calls by 80%.
4

Scheme & Offer Broadcasts

Campaign Free, Starter, Pro, Business

Announce new schemes, festive offers, and company promotions to all retailers:

What you're using: A Campaign broadcast to all retailers or filtered by purchase history. Track who joins schemes through reply monitoring. On Pro plan, add scheme graphics for visual impact.
5

Payment Reminder Automation

Sequence Starter, Pro, Business

Automated reminders with invoice details, credit limit alerts, and easy payment options:

What you're using: A Sequence with escalating reminders based on days overdue. Include BKM Express ID for instant payment. Track payment confirmations through reply monitoring.
6

New Retailer Onboarding

Journey Pro, Business

Digital onboarding capturing shop details, KDV, and credit application:

Step 1 → "Welcome to Sharma Distributors! Please share your shop name." Step 2 → "Thanks! Now share your complete address with PIN code." Step 3 → "Please share a photo of your shop front." Step 4 → "For credit facility, share KDV certificate. Or reply CASH for cash account." Step 5 → "Registration complete! Your salesman Mehmet will visit tomorrow."
What you're using: A Journey that collects all retailer details in one conversation. Auto-assigns to nearest salesman based on PIN code. New retailers can start ordering immediately with cash terms.
7

Return & Damage Claims

Rule Starter, Pro, Business

Easy claim submission with photo proof and automatic routing to returns team:

What you're using: A Rule triggered by "RETURN" keyword. Collects invoice number, item details, and photos. Auto-generates claim ticket and notifies returns team. Retailers can track claim status.
8

New Product Introduction

Campaign Pro, Business

Launch new products with pricing, margins, and display incentives:

What you're using: A Campaign with product image and PDF attachment. Highlight retailer margins to drive adoption. Track orders through reply keywords.
9

Beat Day Reminders

Sequence Starter, Pro, Business

Automated reminders to retailers about upcoming salesman visits:

What you're using: A Sequence scheduled based on each retailer's beat day. Sends reminder evening before with last order for easy reorder. Improves order value per visit.
10

Retailer Statement on Demand

Rule Starter, Pro, Business

Retailers request account statements, pending invoices, and payment history anytime:

What you're using: A Rule triggered by "STATEMENT" keyword. Generates real-time statement from your accounts. Reduces calls to accounts department by 70%.
CRM

Your retailer pipeline, pre-configured

Track retailers from prospect to loyal partner. See at a glance who's ordering regularly, who needs a visit, and who's at risk.

Prospect
New lead
Registered
Account created
First Order
Initial purchase
Regular
Repeat orders
Credit
Terms approved
Key Retailer
Top performer

CRM Lite add-on: +$10/mo on Pro plan, included in Business

Capabilities

What you can achieve

Goal How Plan Required
✓ 24/7 order placement Journey (order flow) Pro, Business
✓ Real-time stock check Rule (keyword trigger) Starter, Pro, Business
✓ Delivery tracking & ETA Sequence (status updates) Starter, Pro, Business
✓ Scheme announcements Campaign (broadcast) Free, Starter, Pro, Business
✓ Payment reminders Sequence (escalation) Starter, Pro, Business
✓ Digital onboarding Journey (data collection) Pro, Business
✓ Return claim processing Rule (ticket system) Starter, Pro, Business
✓ New product launches Campaign (media headers) Pro, Business
✓ Beat day reminders Sequence (scheduled) Starter, Pro, Business
✓ On-demand statements Rule (auto-generate) Starter, Pro, Business

Recommended for Distributors

To manage retailer communication effectively:

Pro $99/mo

Prices in USD. View pricing in your local currency →

  • 5,000 contacts — room for your entire retailer network
  • 10 Rules — stock checks, statements, returns, FAQs
  • 5 Sequences — delivery updates, payment reminders, beat reminders
  • 5 Journeys — order placement, retailer onboarding
  • 15 Campaigns/month — schemes, new products, festive offers
  • Image & document templates — product sheets, scheme graphics
  • 5 team members — salesman and accounts coverage
  • 90-day analytics — track retailer engagement

Small distribution? Try Starter ($29/mo) with basic rules and sequences.

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