Automated reminders keep students engaged and on track
8+ hrs
Saved per week
Automate FAQ replies, reminders, and certificate delivery
3x
Student lifetime value
Upsell sequences convert completers to repeat buyers
95%
Message open rate
WhatsApp beats email's 15-20% open rate by 5x
The Problem
Challenges Online Course Creators Face
Email Open Rates Are Dying
Course launch emails get 15-20% open rate. Module completion reminders land in spam. Students miss important updates about live sessions and deadlines.
Students Buy But Don't Complete
80% of enrolled students never finish your course. They lose motivation after Module 2. Without completion, they don't get results, don't give testimonials, and don't buy again.
Students Get Stuck & Disappear
Students encounter technical issues or don't understand a concept. They email you but wait hours for a reply. Frustration builds and they abandon the course instead of asking for help.
Cart Abandonment During Launch
People add your course to cart during launch but don't complete payment. You lose 30-40% of potential buyers in the checkout funnel. Follow-up emails don't get opened.
No Repeat Purchases
You launch a new course but past students don't know about it. No relationship beyond the transaction. Customer lifetime value stays at one course per person.
Low Live Session Attendance
You schedule valuable Q&A sessions and webinars but only 20% of students show up. They forget about it or don't see the calendar invite in their cluttered inbox.
Solutions
10 Ways WhatsApp Automation Grows Your Course Business
Increase completions, boost engagement, and maximize student lifetime value
1
Course Inquiry Auto-Response
RuleStarter+ $29
When someone inquires about your course, instantly share course details, pricing, curriculum, and format options.
Hi, can you tell me about your Digital Marketing course?
Hi! Thanks for your interest in our Digital Marketing Masterclass!
๐ COURSE DETAILS:
Duration: 8 weeks (self-paced)
Format: Pre-recorded videos + live Q&A every Saturday
Level: Beginner to Advanced
What you'll learn:
โ SEO & Content Marketing
โ Social Media Advertising
โ Google Ads & PPC
โ Email Marketing Automation
โ Analytics & Conversion Optimization
Price: Rs.4,999 (EMI available)
Includes: Lifetime access, certificate, 1-year updates
๐ FREE TRIAL: Access 3 intro modules
๐ Start trial: [Link]
Want to know more? Reply with your questions!
Just now
TRIGGER: Any new message contains "course" or "price" or "digital marketing"
ACTION: Send course info message
THEN: Tag contact as "Course Inquiry - Digital Marketing"
THEN: Add to nurture sequence
How it works: Instant response means no lost inquiries when you're busy. Detailed info answers most questions upfront. Free trial link converts browsers into engaged prospects. Tag enables targeted follow-up.
Workflow tip: Create separate auto-replies for each course you offer to provide specific information.
2
Free Trial/Demo Access Journey
JourneyStarter+ $29
Deliver free trial access instantly, then nurture trial users with helpful tips and convert them into paid students.
Welcome to your FREE TRIAL!
Here's instant access to 3 sample modules from Digital Marketing Masterclass:
๐ Login Details:
Portal: learn.yoursite.com
Email: {{email}}
Password: [Click to set]
๐ Your Free Modules:
1. Introduction to Digital Marketing (15 min)
2. SEO Basics (20 min)
3. Social Media Strategy (25 min)
Start with Module 1 - it sets the foundation!
Enjoy the trial! Reply if you have questions.
Hey {{name}}! ๐
Hope you enjoyed the trial modules!
Quick question: What's your biggest digital marketing challenge?
โฐ Select Your Challenge
Getting website traffic
Social media engagement
Converting leads to sales
Understanding analytics
The full course has deep dives on all of these!
Trial ends in 2 days. Enroll now at 30% off: [Link]
Day 3 of trial
JOURNEY: Free Trial Conversion
TRIGGER: Contact requests trial
DAY 0: Send instant access credentials
DAY 2: Ask about their challenge (segment intent)
DAY 5: Share student success story
DAY 7: Last day reminder + discount offer
EXIT: When they purchase (move to student onboarding)
How it works: Immediate access reduces friction. Question on Day 2 segments their interest for personalized pitch. Success story builds credibility. Time-limited discount creates urgency. Journey automatically stops when they convert.
Workflow tip: Track which trial users complete all 3 modules - they're most likely to convert.
3
Course Reminder & Module Completion Tracking
SequenceStarter+ $29
Send personalized reminders when students haven't logged in for 5+ days. Show their progress and motivate completion.
Hey Linh! ๐
I noticed you haven't logged into the course in 6 days.
Your progress so far:
โ Module 1: SEO Basics (Complete)
โ Module 2: Content Marketing (Complete)
โณ Module 3: Social Media (40% done)
โฌ Modules 4-8: Pending
You're 30% through! Just 5 more modules to go. ๐ช
Quick win for today:
Just finish Lesson 3.4 "Instagram Strategy" (12 min). It's super actionable!
๐ Continue learning: [Direct link]
What's holding you back? Reply and let me know!
After 6 days inactivity
SEQUENCE: Re-engagement
TRIGGER: Student inactive for 5 days
DAY 5: Send progress summary + specific next lesson
DAY 10: Ask what's blocking them (troubleshoot)
DAY 15: Share student success story for motivation
DAY 20: Offer 1-on-1 support call
EXIT: When they resume course activity
How it works: Progress tracking creates accountability. Specific next action is achievable (just one lesson). Direct link removes friction. Understanding blockers helps you save students before they give up.
Workflow tip: Integrate with your LMS to trigger these reminders automatically based on actual login data.
4
Payment/Subscription Reminder Sequence
SequenceStarter+ $29
For installment plans or subscriptions, send friendly payment reminders to avoid failed payments and course access issues.
Hi Hung! ๐
Friendly reminder from Digital Marketing Masterclass:
Your next installment is due in 3 days:
๐ฐ Amount: Rs.1,666
๐ Due date: March 15, 2024
Pay online:
MoMo: courses@upi
Payment link: [Pay now]
Or visit: learn.yoursite.com/billing
Pay on time to keep your course access active!
Questions? Just reply here.
Payment received! โ
Thanks for the payment, Hung!
Your access is renewed for another month. Keep learning! ๐
Next payment: April 15, 2024
Balance: Rs.1,666 (final installment)
After payment
SEQUENCE: Payment Reminders
DAY -3: Gentle reminder 3 days before due
DAY 0: Due date reminder with payment link
DAY +2: Overdue - urgent reminder
DAY +5: Final notice - access will be suspended
CONFIRMATION: Thank you + next payment date
EXIT: When all payments completed
How it works: Automated reminders prevent "forgot to pay" issues. Multiple payment options make it easy. Escalation sequence (gentle โ urgent) maintains relationship while ensuring payment. Confirmation builds trust.
Workflow tip: Include payment link in every reminder for one-click payment - make it easier to pay than to ignore.
5
Assignment/Quiz Submission Reminders
SequenceStarter+ $29
Remind students to complete assignments and quizzes. Implementation drives results and results drive testimonials.
๐ฏ Module 3 Assignment Due!
Hey Emily! You just completed Module 3: Social Media Strategy.
Now here's the important part - APPLY what you learned!
๐ Assignment:
Create and post 3 Instagram Reels using the Hook-Problem-Solution-CTA format
Due date: March 20 (3 days from now)
Submit here:
1. Upload to Instagram
2. Share your Reel links in this chat
3. I'll give you personalized feedback!
Students who do assignments get 3x better results! ๐ช
Reminder: Assignment due tomorrow! โฐ
Hey Emily! Just checking in on your Reels assignment.
I know it feels scary to post, but that's exactly why you need to! Your first Reel doesn't need to be perfect.
Done > Perfect ๐ฏ
Post and share the link - I promise to give constructive feedback!
1 day before due date
SEQUENCE: Assignment Submission
TRIGGER: Student completes module with assignment
DAY 0: Assignment details + submission instructions
DAY 2: Check-in + motivation
DAY 4: Due date reminder (if not submitted)
DAY 7: Final reminder + extension offer
SUBMITTED: Acknowledgment + review timeline
How it works: Clear assignment with specific task. Template/format makes it easy to execute. Deadline creates urgency. Addressing fear of posting removes emotional blockers. Personal feedback creates accountability.
Workflow tip: Collect assignments via WhatsApp or Google Forms link - keep it simple and in one place.
6
Live Session Reminders (Webinars, Q&A)
CampaignStarter+ $29
Boost live session attendance with WhatsApp reminders. Unlike email invites, WhatsApp notifications are seen immediately.
๐ด LIVE Q&A Tomorrow!
Hey everyone! ๐
Don't miss tomorrow's live session!
๐ Date: Saturday, March 16
โฐ Time: 7:00 PM IST
๐ Platform: Zoom (link below)
Topic: "Content Planning - Create 30 Days of Posts in 1 Hour"
What to expect:
โ Live content planning demo
โ Answer your questions
โ Download my content calendar template
๐ Join meeting: [Zoom link]
๐ Add to calendar: [Calendar link]
Come prepared with your questions! ๐ฏ
โฐ STARTING IN 30 MINUTES!
Live Q&A session begins at 7 PM.
๐ Join now: [Zoom link]
Grab your notebook - this one's going to be valuable! ๐
See you there!
30 min before session
CAMPAIGN: Live Session Attendance
TARGET: All active students
DAY -1: 1 day before reminder with topic + calendar link
HOUR -1: 1 hour before with join link
MIN -30: Final reminder (30 min before)
DAY +1: Share recording + key takeaways for those who missed
How it works: WhatsApp notification is instant (unlike email). Topic preview creates anticipation. Calendar link prevents forgetting. 30-min reminder catches those who forgot. Recording for no-shows maintains value.
Workflow tip: Send the recording only to those who registered but didn't attend - it maintains scarcity value for attendees.
7
Progress Report & Certificate Updates
SequenceStarter+ $29
Send monthly progress reports to students and notify them when their completion certificate is ready for download.
๐ Your Monthly Progress Report
Hey Tuan! Here's your progress in Digital Marketing Masterclass:
MARCH 2024 SUMMARY
Modules completed: 5 out of 8 (62%)
Watch time: 4 hours 30 minutes
Assignments submitted: 3 out of 5
Quiz average: 85%
Your pace: On track! ๐ฏ
Next milestone:
Complete Module 6 & 7 by April 15 to finish on time!
Keep going - you're doing great! ๐ช
๐ CERTIFICATE READY!
Congratulations Tuan! ๐
You've completed Digital Marketing Masterclass!
Your certificate is ready:
๐ Download here: [Certificate link]
Share it on:
โ LinkedIn (boost your profile!)
โ Instagram (inspire others!)
โ Your resume
We're so proud of you! ๐
PS: Ready for the next level?
Upon course completion
SEQUENCE: Progress & Certification
MONTHLY: Send progress report (completion %, watch time, quiz scores)
50% COMPLETE: Milestone celebration + motivation
75% COMPLETE: Almost there message + final push
100% COMPLETE: Certificate delivery + celebration
POST-CERT: Upsell to next course or advanced program
How it works: Monthly reports create accountability. Specific metrics show progress clearly. Milestone celebrations build motivation. Certificate delivery is a proud moment - perfect time for upsell and social sharing.
Workflow tip: Encourage certificate sharing on LinkedIn with a pre-written post template - free marketing for you!
8
Student Engagement & Re-activation Campaign
CampaignStarter+ $29
Re-engage dormant students who haven't logged in for 30+ days with special offers or new content announcements.
We Miss You! ๐
Hey Grace,
It's been over a month since you logged into Digital Marketing Masterclass.
I get it - life gets busy! But I don't want your investment to go to waste.
You're 25% through - just 6 more modules to go!
๐ Special Re-activation Offer:
I'll give you a FREE 30-min 1-on-1 call to:
โ Understand what's blocking you
โ Create a custom completion plan
โ Answer all your questions
Book your slot: [Calendar link]
Or just reply here if you prefer to chat!
Let's get you back on track! ๐ช
After 30 days inactivity
CAMPAIGN: Student Re-activation
TARGET: Students inactive for 30+ days who haven't completed
MESSAGE: "We miss you" + free 1-on-1 support offer
TIMING: Send on Monday 10 AM
FOLLOW-UP: If they resume, send encouragement
LAST RESORT: Offer course extension or transfer to future cohort
How it works: Personal outreach shows you care. Understanding blockers helps save students. Free 1-on-1 call is high-touch support that builds loyalty. Course extension option prevents refund requests.
Workflow tip: Segment inactive students by completion percentage - those at 40-60% are most likely to re-engage.
9
Course Completion Certificate Distribution
RuleStarter+ $29
Automatically deliver completion certificates with personalized congratulations and encourage social sharing.
๐ CONGRATULATIONS! ๐
You did it, Mai!
You've successfully completed the entire Digital Marketing Masterclass!
๐ Your Certificate:
[Certificate PDF - Personalized with your name]
๐ Download: [Link]
Share your achievement:
๐ฑ LinkedIn: Add to your profile (pre-written post below)
๐ธ Instagram: Share in your story
๐ Resume: Add to your certifications
Pre-written LinkedIn post:
"Excited to share that I've completed Digital Marketing Masterclass! Grateful for the practical strategies on SEO, social media, and conversion optimization. Ready to apply these skills! #DigitalMarketing #ContinuousLearning"
We're SO proud of you! ๐
PS: 87% of our graduates go on to take our Advanced SEO course. Want to level up?
Upon course completion
TRIGGER: Student completes all modules + final quiz
ACTION: Generate personalized certificate
THEN: Send certificate with download link
THEN: Encourage social sharing (provide templates)
THEN: Soft upsell to next course
THEN: Tag as "Graduate" for alumni campaigns
How it works: Immediate certificate delivery creates celebration moment. Personalization makes it special. Social sharing templates make it easy to promote you. Pre-written LinkedIn post drives free marketing. Upsell at peak satisfaction.
Workflow tip: Create a "Wall of Graduates" page and ask for permission to feature them - social proof for future students!
10
Testimonial Collection & Upsell Next Course
SequenceStarter+ $29
Collect testimonials when students achieve wins, then recommend the next course in their learning journey.
That's AMAZING, Thomas! ๐
You landed a digital marketing client paying 50,000,000โซ/month?!
I'm SO proud of you! This is exactly why I created this course! ๐
Quick request - would you mind sharing a testimonial?
It would help other students see what's possible!
Just record a 60-second video answering:
1. Where were you before the course?
2. What results did you get?
3. What would you tell someone considering it?
Record right here in WhatsApp! ๐น
As a thank you:
๐ FREE access to my next course (worth Rs.4,999)
๐ฑ Feature in my Instagram story (hello exposure!)
Deal? ๐
Ready for the Next Level?
Hey Thomas! ๐
You crushed Digital Marketing Masterclass. Now that you have clients, let's scale your agency!
Introducing: Agency Growth Blueprint ๐
Perfect for graduates who want to:
โ Scale from 1-2 clients to 10+ clients
โ Build systems and hire team
โ Charge premium prices
โ Create recurring revenue
๐ Graduate Exclusive: 40% OFF
Rs.2,999 (Regular: Rs.4,999)
Your client is already paying you Rs.25k/month. This course will help you 3x that!
Ready? ๐ [Enroll now]
7 days after completion
SEQUENCE: Testimonial & Upsell
TRIGGER: Student reports a win OR completes course
DAY 0: Celebrate their win + request testimonial
DAY 3: If testimonial received, send thank you + free course code
DAY 7: Recommend next course (natural progression)
DAY 14: Alumni discount offer (limited time)
THEN: Add to alumni list for future launches
How it works: Ask for testimonial at moment of excitement when results are fresh. Video testimonials are powerful social proof. Incentive increases participation. Upsell timing is after they see results - when trust is highest. Natural course progression makes sense.
Workflow tip: Create a "course ladder" - Beginner โ Intermediate โ Advanced โ Mastermind. Each graduate gets the next step.
CRM
Your pipeline, pre-configured
Track every student from inquiry to graduate. See who's active, who needs re-engagement, and who's ready for upsells.
Inquiry
Asked about course
Trial
Free modules
Enrolled
Purchased course
Active
Taking modules
Graduate
Completed
Alumni
Repeat customer
CRM Lite add-on: +$10/mo on Pro plan, included in Business
Ideal for course creators with 100-500 active students. Includes all automation needed for high completion rates, student engagement, and repeat enrollments.