Loyalty rewards and flash deals bring customers back weekly
2.5x
Higher flash deal response
WhatsApp alerts fill slow hours instantly with targeted offers
22 hrs
Saved per week
Auto-replies handle menu questions and order tracking
4.1/5
Average rating boost
Proactive feedback collection catches issues before reviews
The Problem
Challenges QSR & Fast Food Chains Face
Order Accuracy Issues
Peak hour rush means wrong orders. Customer ordered extra cheese, got plain. No record of customizations, frustrated staff, and angry customers.
Long Queues During Peak Hours
Lunch rush and dinner time = chaos. 20 people waiting at counter, phone ringing off the hook, staff overwhelmed. Customers leave without ordering.
Delivery Partner Coordination
Order ready, but delivery partner is 15 minutes away. Food gets cold. Or partner arrives early, gets annoyed waiting. Zero coordination visibility.
Customer Loyalty Tracking
Is this their 5th order or 50th? No idea. Paper punch cards get lost. Can't reward your regulars. Big chains have apps, you have... nothing.
Promotional Offers Communication
Tuesday lunch combo offer? Slow afternoon flash deal? Posted on Instagram 2 hours ago, nobody saw it. By the time people notice, it's expired.
Feedback Collection at Scale
Cold fries delivered? Customer upset but never complained. Just silently switched to competition. No systematic way to catch issues before they turn into bad reviews.
Solutions
10 Ways WhatsApp Automation Grows Your QSR Business
Handle more orders, build loyalty, and boost repeat customers
01
Order Inquiry Auto-Reply
RuleAll Plans
When someone messages your QSR, instantly send menu, combo deals, delivery info, and ordering instructionsโno staff needed.
TRIGGER: Any new message OR message contains "menu" OR "order"
ACTION: Send menu with pricing and delivery info
THEN: Tag contact as "Menu Sent"
THEN: Set reminder for follow-up if no order in 30 mins
How it works: Instant response means customer doesn't wait. Complete menu with prices prevents back-and-forth questions. Clear CTAs ("ORDER", "OFFERS") guide next steps. Staff only engage when customer is ready to order.
Workflow tip: Update menu message seasonally or when you launch new items. One update reaches all future inquiries.
02
Order Confirmation Journey
JourneyAll Plans
Capture order details, confirm customizations, share pickup time estimate, and send payment optionsโstructured conversation flow.
Great! Let's get your order ready! ๐
Please share your order details:
โข What items would you like?
โข Any customizations? (extra cheese, no onions, etc.)
โข Pickup or Delivery?
Example: "2 cheese burst burgers extra cheese, 1 large fries, 2 cokes, delivery to HSR Sector 1"
3 classic burgers, 2 large fries, 3 cokes, pickup from District 1 outlet
Perfect! Let me confirm your order:
๐ฆ ORDER SUMMARY
โโโโโโโโโโโโโโโโ
โข 3x Classic Chicken Burger - โน447
โข 2x Large Fries - โน238
โข 3x Coke - โน147
โโโโโโโโโโโโโโโโ
SUBTOTAL: โน832
Packaging: โน20
โโโโโโโโโโโโโโโโ
TOTAL: โน852
๐ PICKUP FROM: District 1 outlet
โฑ๏ธ READY IN: 15-20 minutes
๐ ฟ๏ธ Free parking available
๐ณ PAYMENT OPTIONS:
โข MoMo: chicknfix@upi
โข Cash at pickup
โข Card accepted at counter
[Pressed: โ Confirm Order]
๐ ORDER CONFIRMED!
Order #CF2024-1847
Status: Preparing your food
We'll notify you when it's ready for pickup!
Manager Raj and the Chick'n Fix team thank you! ๐
Just now
JOURNEY: Order Confirmation Flow
TRIGGER: Customer types "ORDER" or staff tags "ready-to-order"
STEP 1: Ask for order details + pickup/delivery preference
STEP 2: Confirm order summary with pricing breakdown
STEP 3: Share payment options
STEP 4: Wait for "CONFIRM" reply
STEP 5: Generate order number, send confirmation
STEP 6: Tag as "order-confirmed" and move to pickup/delivery sequence
How it works: Guided conversation prevents missing details. Clear pricing builds trust. Explicit confirmation reduces order errors. Payment options upfront speed checkout. Professional experience like big chains.
Workflow tip: Train staff to check WhatsApp order confirmations every 5 minutes during peak hours. One missed order = one unhappy customer.
03
Ready for Pickup Alert
RuleAll Plans
When food is ready, automatically notify customer with pickup counter number and order detailsโeliminates "where's my order" confusion.
๐ YOUR ORDER IS READY!
Order #CF2024-1847
Your order is hot and ready for pickup!
๐ PICKUP LOCATION: Counter 2
๐ฏ SHOW THIS: Order #CF2024-1847
Your order:
โข 3x Classic Chicken Burger
โข 2x Large Fries
โข 3x Coke
Total paid: โน852
Our crew is ready at Counter 2 with your order! ๐
Enjoy your meal! ๐
- Crew Leader Linh & Team
Just now
TRIGGER: Staff tags order as "ready-for-pickup"
ACTION: Send ready notification with counter details
THEN: Include order number and item summary
THEN: Tag as "pickup-notified"
THEN: Set 15-min reminder if not picked up
How it works: Real-time notification means customer knows exactly when to come. Counter number prevents crowding at wrong spot. Order recap confirms they're getting right food. Professional touch improves experience.
Workflow tip: If customer hasn't arrived in 15 minutes, send gentle reminder. Food stays hot, experience stays positive.
04
Delivery Status Updates
SequenceAll Plans
Multi-stage delivery tracking: order confirmed โ preparing โ out for delivery โ delivered. Just like aggregator apps, but 25% cheaper for you.
๐ณ ORDER CONFIRMED!
Order #CF2024-1848
Your food is being prepared!
๐ Delivering to: HSR Sector 1
โฑ๏ธ Expected: 35-40 minutes
๐ณ Payment: โน752 (MoMo paid)
We'll update you when it's on the way! ๐ต
๐ต OUT FOR DELIVERY!
Your order is on the way!
๐ด Rider: Delivery Partner Duc
๐ Contact: +91-98765-43210
โฑ๏ธ ETA: 15-20 minutes
Track your order's journey! ๐
Your food is hot and ready! ๐ฅ
โ DELIVERED!
Order #CF2024-1848 has been delivered!
Hope you enjoyed your meal! ๐๐
How was everything?
Your feedback helps us improve!
Delivery sequence
SEQUENCE: Delivery Tracking
DAY 0 (Order placed): Send order confirmation + ETA
WHEN "preparing": Send "Chef is preparing your food"
WHEN "out-for-delivery": Send rider details + tracking
WHEN "delivered": Send delivery confirmation + feedback request
+30 MINS: Request rating/review
How it works: Stage-based updates keep customer informed. Rider contact enables coordination if needed. Immediate feedback catches problems. Professional delivery experience without aggregator fees.
Workflow tip: Train delivery staff to tag order status in WhatsApp as they progress. Takes 2 seconds, delights customers.
05
Daily Deals Broadcast
CampaignStarter+ $29
Send flash combo offers during slow periods to fill empty seats. Segment by locationโonly message customers near each outlet.
โก FLASH DEAL - 2 HOURS ONLY!
Tuesday Lunch Special at Chick'n Fix! ๐
๐ BUY 1 GET 1 FREE
On ALL Burgers!
โฐ Valid: 2 PM - 4 PM TODAY ONLY
That's TWO burgers for the price of ONE! ๐คฏ
๐ฐ COMBO UPGRADE:
Add fries + drink for just โน99 (worth โน168)
๐ Available at: District 1 outlet
๐ ฟ๏ธ Free parking + AC seating
HOW TO CLAIM:
1. Show this message at counter
2. Or order online, use code: FLASH2FOR1
โฐ Only 2 hours! Don't miss out!
Campaign
CAMPAIGN: Flash Deal - Slow Afternoon
TARGET: Contacts tagged "koramangala-area" + "past-customer"
EXCLUDE: Contacts who ordered today
MESSAGE: 2-hour flash BOGO offer
TIMING: Send at 2 PM on slow weekdays
FOLLOW-UP: "15 minutes left!" reminder at 3:45 PM
How it works: Location-based targeting means only nearby customers see it. Time-limited creates urgency. BOGO offer is irresistible. "Reply COMING" pre-commits them. Fills empty afternoon slots profitably.
Workflow tip: Analyze which days/times are consistently slow. Schedule recurring flash campaigns to smooth demand.
06
Loyalty Points System
JourneyStarter+ $29
Track every order automatically, award points, notify customers of balance, and let them redeem rewardsโall via WhatsApp. No app downloads needed.
๐ POINTS EARNED!
Thanks for your order, Linh!
You earned 75 points today! โญ
โโโโโโโโโโโโโโโโ
๐ฐ YOUR LOYALTY BALANCE
Total Points: 425 points
Member Since: Nov 2024
Total Orders: 12
โโโโโโโโโโโโโโโโ
๐ REWARDS YOU CAN CLAIM:
โ 100 pts - FREE Fries
โ 150 pts - FREE Drink
โ 250 pts - FREE Burger
โ 400 pts - FREE Combo Meal ๐ You can claim!
โ 500 pts - VIP Gold Status
โ 1000 pts - FREE Family Pack
Keep ordering to reach VIP Gold! Just 75 points away! ๐
After every order
JOURNEY: Loyalty Points Tracking
TRIGGER: Order completed (tag "delivered" or "picked-up")
STEP 1: Calculate points (โน10 spent = 1 point)
STEP 2: Add to customer's balance
STEP 3: Send points notification with updated balance
STEP 4: Show available rewards they can claim
STEP 5: Encourage next milestone (VIP status, etc.)
MILESTONE ALERTS:
โข 500 points โ VIP Gold status + 2x points forever
โข 1000 points โ Platinum VIP + birthday free meal
โข Every 100 points โ Reward redemption option
How it works: Automatic tracking means no lost punch cards. Visible progress motivates next order. Multiple reward tiers give choices. Milestone encouragement ("just 75 points away!") drives repeat visits.
Workflow tip: VIP status at 500 points creates emotional loyalty. Announce new VIPs publicly (with permission) to create social proof.
07
New Menu Launch Campaign
CampaignStarter+ $29
Announce new items, limited editions, and seasonal specials to your entire customer base with one broadcast.
๐จ NEW MENU DROP! ๐จ
Introducing the MONSTER MEGA BURGER! ๐๐ฅ
What's inside?
๐ฅ TRIPLE patty (yes, THREE!)
๐ง Melted cheese explosion
๐ฅ Crispy bacon strips
๐ถ๏ธ Spicy chipotle sauce
๐ Fresh veggies
๐ Toasted brioche bun
This beast weighs 500g! ๐ฑ
๐ฐ LAUNCH PRICE: โน349
(Regular price from next week: โน399)
๐ LAUNCH OFFER (48 hours only):
Order now and get:
โข FREE Large Fries (worth โน119)
โข FREE Upgrade to combo (worth โน80)
๐ Available at ALL outlets NOW!
โก First 100 customers get a special "Monster Club" badge!
Limited time only - don't miss this beast!
Campaign
CAMPAIGN: New Menu Launch
TARGET: All contacts with tag "past-customer"
MESSAGE: New item announcement + launch offer
TIMING: Send at 11 AM (lunch decision time)
FOLLOW-UP: Reminder at 6 PM for dinner crowd
URGENCY: 48-hour limited offer window
How it works: Descriptive language creates craving. Launch price vs regular price shows urgency. Free items sweeten deal. "Monster Club" badge creates FOMO. Reply-to-order removes friction.
Workflow tip: Launch new items on Tuesday/Wednesday (slow days) to create buzz and fill slow periods.
08
Feedback Collection After Order
SequenceAll Plans
Collect quick rating after every order. Happy customers โ Google review. Unhappy customers โ immediate resolution before bad review.
Hey Linh! Hope you loved your meal! ๐
Quick question - how was your order?
[Pressed: 5โญ Amazing!]
๐ Amazing! Thank you so much!
Mind sharing your love on Google?
It really helps other burger lovers find us! ๐
๐ [Google Review Link]
As a thank you, here's a gift:
๐ FREE FRIES on your next order!
Code: THANKS1847
Valid for 7 days. See you soon! ๐
- Manager Raj & Team Chick'n Fix
30 mins after delivery
SEQUENCE: Feedback Collection
TRIGGER: 30 minutes after "delivered" or "picked-up" tag
STEP 1: Request 1-5 star rating
IF 4-5 STARS:
โ Thank customer
โ Request Google review (include link)
โ Send free fries coupon as thank you
IF 1-3 STARS:
โ Apologize immediately
โ Ask what went wrong
โ Offer next order free/50% off
โ Alert manager for personal follow-up
โ DO NOT request public review
How it works: 30-minute timing catches them right after eating. Simple 1-5 scale gets high response. Happy customers directed to Google. Unhappy customers get immediate resolution privately (not public review). Free fries incentivizes Google review.
Workflow tip: Set up alert for all 1-3 star ratings. Manager should personally call unhappy customers within 1 hour.
๐ HAPPY BIRTHDAY PRIYA! ๐
The Chick'n Fix family wishes you an amazing birthday! ๐
๐ YOUR BIRTHDAY GIFT:
A FREE BURGER on us!
(Any burger from our menu!)
๐ BONUS: Bring friends and everyone gets 25% OFF!
HOW TO CLAIM:
โข Show this message at any outlet
โข Or order online with code: BDAYPRIYA
๐ Valid at: All outlets
โฐ Valid until: Dec 18 (birthday week!)
๐ Dine-in or delivery - your choice!
Special birthday dessert surprise when you visit! ๐ฐ
Have the most delicious birthday ever! ๐๐
- Manager Raj & Team Chick'n Fix
On birthday
JOURNEY: Birthday Rewards
TRIGGER: Birthday date matches today
STEP 1: Send personalized birthday message
STEP 2: Offer free burger (any from menu)
STEP 3: Add group discount (25% off for friends)
STEP 4: Personalized coupon code with their name
STEP 5: Week-long validity for flexibility
STEP 6: Tag as "birthday-offer-sent"
STEP 7: Reminder on last valid day if not redeemed
How it works: Free burger = guaranteed visit. "Bring friends 25% off" turns one visit into group order. Week-long validity shows flexibility. Personalized code feels special. Dessert surprise creates shareable moment (Instagram content!).
Workflow tip: Collect birthdays during first order ("Get birthday rewards! What's your DOB?"). Creates reason to give info.
10
Re-engagement Win-Back Campaign
CampaignStarter+ $29
Automatically message customers who haven't ordered in 30+ days with special "we miss you" offer to bring them back.
Hey Linh! We miss you! ๐ข
It's been a while since your last Chick'n Fix burger...
YOUR LAST ORDER (Nov 15):
โข Double Patty Deluxe
โข Large Fries
โข Chocolate Shake
We'd love to see you again! ๐
๐ SPECIAL WELCOME BACK OFFER:
50% OFF your next order!
(Yes, HALF PRICE on everything!)
Code: COMEBACK50
Valid: Next 7 days only
๐ WHAT'S NEW:
We just launched the Monster Mega Burger (triple patty!)
and new Loaded Cheese Fries! ๐ฅ
๐ Still at your favorite outlets:
District 1, HSR, District 7
Miss your face! Come back soon! ๐
- Manager Raj & Team Chick'n Fix
30 days after last order
CAMPAIGN: Win-Back (Lapsed Customers)
TARGET: Contacts with last order 30+ days ago
EXCLUDE: Contacts who ordered in last 30 days
PERSONALIZATION: Include their last order details
OFFER: 50% off (strong incentive to return)
TIMING: Send at 6 PM (dinner decision time)
URGENCY: 7-day validity window
CTA: Easy reply options ("USUAL" or "MENU")
How it works: Personal tone shows you noticed they're gone. Last order reminder triggers memory and craving. 50% off is strong enough to overcome inertia. New items create curiosity. Easy reply removes friction. 7-day window creates urgency.
Workflow tip: Run win-back at 30, 60, and 90 days with increasing offers (30% โ 40% โ 50%). After 90 days, archive inactive contacts.
CRM
Track Customer Journey from First Order to Brand Fan
Move customers through stages automatically based on order behavior
๐
New Customer
First inquiry
๐
First Order
Tried the food
๐
Repeat Customer
2-5 orders
โญ
Regular
6-15 orders
๐
VIP Member
500+ points
๐
Brand Fan
Refers friends
How Pipeline Stages Work:
New Customer: First contact โ Send welcome + menu
First Order: Order completed โ Send feedback request + loyalty signup
Repeat Customer: 2nd order โ Thank them, share points balance
Single outlet with <100 daily orders? Starter Plan ($29/mo) handles order updates and basic automation. Multi-location chain with 200+ orders daily? Business Plan ($470/mo) for unlimited scale.
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