Real results from fitness businesses using WhatsApp automation
35%
Higher Member Retention
Automated check-ins keep members engaged
50%
Fewer Class No-Shows
Multi-reminder sequences ensure members show up
6+ hrs
Saved Per Week
Automate FAQs, reminders, and follow-ups
3x
More Google Reviews
Automated review requests after member milestones
The Problem
Challenges gyms and fitness centers face
Trial Members Don't Convert
They visit once or twice, then disappear without signing up for membership.
Members Stop Showing Up
They pay but don't visit, leading to cancellations at renewal time.
High Membership Churn
Members don't renew because they've lost motivation or simply forgot.
Class No-Shows
Members book classes but don't attend, blocking spots for others.
PT Upsells Are Hard
Members don't know about personal training unless approached in person.
Inconsistent Onboarding
Some members get a proper intro, others figure it out themselves.
Solutions
How App-ening solves these problems
Real solutions using Rules, Sequences, Journeys, and Campaigns — features you'll actually use.
1
Convert Trial Members to Paid
SequenceStarter, Pro, Business
When someone starts a trial, nurture them toward membership:
When tagged "trial-started":
Day 0 → "Welcome to [Gym Name]! 💪 Here's everything you need to know:
📍 Gym hours, 🔐 Locker codes, 📱 Class booking app"
Day 2 → "How was your first workout? Need help with any equipment?
Book a free intro session with our trainer: {{link}}"
Day 5 → "You're doing great! Ready to make it official?
Join now and get your first month at 50% off: {{link}}"
Day 7 → "Your trial ends tomorrow! Don't lose your momentum.
Members get: unlimited access, classes, and more."
What you're using: A Sequence that automatically nurtures trial members. No manual follow-up needed — the sequence converts them for you.
2
New Member Onboarding
SequenceStarter, Pro, Business
Give every new member a consistent, helpful onboarding experience:
When tagged "membership-activated":
Day 0 → Welcome message + gym tour video + class schedule PDF
Day 1 → "Tip #1: Best times to avoid crowds are 6-8 AM and 2-4 PM"
Day 3 → "Have you tried our group classes? Here's this week's schedule..."
Day 7 → "How's your first week going? Reply with any questions!"
Day 14 → "You've been with us 2 weeks! Book a free body composition
analysis to track your progress: {{link}}"
What you're using: A Sequence that delivers helpful content over the first 2 weeks. New members feel supported and engaged from day one.
3
Class Booking Reminders
SequenceStarter, Pro, Business
Reduce class no-shows with automatic reminders:
Reminder: You're booked for Spinning Class tomorrow at 7:00 AM! 🚴
Can't make it? Please cancel so others can join.
6:00 PM
What you're using: A Sequence triggered when you tag members with their booked class. Sends reminder 1 day before and 2 hours before class.
4
Re-engage Inactive Members
SequenceStarter, Pro, Business
When members haven't visited in a while, bring them back:
When tagged "inactive-14-days":
Day 0 → "Hey {{1}}, we haven't seen you in a while!
Everything okay? Your fitness goals are waiting 💪"
Day 3 → "Need motivation? Book a free PT session to get back on track: {{link}}"
Day 7 → "We miss you! Come back this week and get a free protein shake on us."
What you're using: A Sequence to re-engage members who've gone quiet. Tag them based on your check-in data, and the outreach happens automatically.
Workflow tip: Export members who haven't checked in for 14+ days from your gym software, import to App-ening with the "inactive-14-days" tag.
5
Membership Renewal Reminders
JourneyStarter, Pro, Business
Automatically remind members before their membership expires:
When tagged "membership-started" (for monthly membership):
Day 23 → "Your membership renews in 7 days!
Renew now and lock in your current rate: {{link}}"
Day 27 → "3 days left! Don't lose access to classes and facilities."
Day 30 → "Your membership expires today. Renew to keep your streak going!"
Day 33 → "We miss you already! Come back with 20% off: {{link}}"
What you're using: A Journey with day-based delays. Create different Journeys for monthly, quarterly, and annual memberships.
6
Upsell Personal Training
SequenceStarter, Pro, Business
After members are settled in, introduce personal training:
When tagged "membership-activated" (starts after Day 30):
Day 30 → "You've been with us a month! 🎉
Ready to take it to the next level? Try a PT session."
Day 35 → "Meet our trainers: [Trainer profiles with specialties]
Book a free consultation: {{link}}"
Day 45 → "This month only: 20% off your first 10-session PT package!"
What you're using: A Sequence that introduces PT after members are comfortable. Not pushy — just helpful at the right time.
7
Answer Common Questions Instantly
RuleStarter, Pro, Business
Auto-reply to common member questions:
"timing" / "hours" / "open" → Gym hours for weekdays and weekends
"class" / "schedule" / "timetable" → Link to class schedule or PDF
"price" / "membership" / "cost" → Membership options and pricing
"trainer" / "PT" / "personal" → Personal training packages
"freeze" / "pause" / "hold" → How to freeze membership
"cancel" → Cancellation policy and process
What you're using: Multiple Rules with keyword matching. Members get instant answers 24/7.
8
Collect Member Reviews
JourneyStarter, Pro, Business
Ask for feedback from engaged members:
After 30 days of membership:
Step 1 → "You've been with us for a month! How's your experience? Reply 1-5"
Step 2 → Wait for response
Step 3 → If rating ≥ 4: "Awesome! Would you share your experience on Google? {{link}}"
→ If rating < 4: "Thanks for the feedback. Our manager will reach out
to hear how we can improve."
What you're using: A Journey with conditional branching. Happy members boost your Google rating, unhappy ones get personal attention.
9
Promotional Campaigns
CampaignFree, Starter, Pro, Business
Run seasonal campaigns and special offers:
New Year, New You! 🎆
Join in January and get:
✅ 2 months free ✅ Free PT session ✅ Free gym bag
Offer ends Jan 15. Join now: {{1}}
9:00 AM
What you're using: A Campaign broadcast to all contacts or targeted segments. Great for New Year, summer body, back-to-school promotions.
10
Share Transformation Stories & Tips
CampaignPro, Business
Keep members motivated with inspiring content:
Content ideas:
• Member transformation photos (with consent)
• Weekly workout tips from trainers
• Nutrition advice and meal prep ideas
• New equipment tutorials
• Trainer spotlight videos
• "Member of the Month" features
What you're using:Campaign templates with media headers. Pro plan supports images and videos — perfect for transformation photos and workout demos.
CRM
Track Every Member Journey
From first inquiry to loyal member who refers others