Amplify your impact with instant donor acknowledgments, volunteer coordination, campaign updates, and transparent reporting—all through WhatsApp, where your supporters already are.
Limited resources, multiple stakeholders, and the need for transparency
Donors give once and never hear back. Without regular updates on impact, they don't donate again or refer others.
Managing volunteer schedules, event assignments, and last-minute changes through calls and emails is overwhelming.
Donors wait weeks for tax receipts. Manual process means errors, delays, and donors chasing your team.
Same donors tapped repeatedly while potential supporters don't know about your work. Need to reach new audiences.
Donors want to know "where did my money go?" Creating and sharing impact reports manually is time-consuming.
People register for events but don't show up. Low turnout means wasted resources and missed opportunities.
Automate donor relations, volunteer management, and impact communication
When donation is received, instantly thank the donor with personalized message showing their impact and receipt timeline.
Trigger: Payment webhook received OR manual tag "donation_received" Action: Send acknowledgment with: - Personalized thank you - Donation amount and details - Impact translation (what Rs.X provides) - Receipt timeline - Donor portal link Custom fields updated: - total_donated, last_donation_date, donor_tier
When your payment system records a donation, a webhook triggers this instant acknowledgment. Donors feel immediately appreciated and see exactly what their money will accomplish. The impact translation is powerful—"1,000,000₫0 = education for 2 children" is more meaningful than just a receipt number.
Workflow tip: Create different impact translations for different donation amounts. 1,000,000₫ might be "10 meals" while £4,000 could be "full year scholarship for one child."
After first donation, start a sequence showing impact updates, beneficiary stories, and gentle asks for continued support.
Sequence: "Donor Nurture - First Time" Trigger: Tag "first_donation" added Day 7: - 80G receipt delivered + thank you Day 30: - Impact update with beneficiary story Day 60: - Monthly report + invitation to visit center Day 90: - Gentle ask for second donation + matching offer Day 120: - Recurring donation pitch Exit: When tag "recurring_donor" added OR "opted_out"
Most NGOs lose first-time donors because they don't follow up. This automated sequence keeps donors engaged with real stories and impact data. The emotional connection (beneficiary stories) combined with transparency (monthly reports) builds trust. By day 90, donors are primed for a second gift or recurring commitment.
Workflow tip: Always include visuals—photos of beneficiaries, infographics of impact. WhatsApp engagement with images is 3x higher than text-only.
When someone wants to volunteer, guide them through registration, skill matching, background verification, and assignment.
Journey: "Volunteer Onboarding" Trigger: Keyword "volunteer" OR "help" OR "contribute time" Step 1: Welcome + skill selection Step 2: Availability preferences Step 3: Location preference Step 4: Hours commitment Step 5: Background info (ID proof if needed) Step 6: Agreement to volunteer policy Step 7: Save to CRM + assign to coordinator Step 8: Send welcome kit + first opportunity
This journey replaces paper forms and phone calls. Potential volunteers complete registration at their convenience, and their responses are automatically saved to your CRM. Skill matching ensures you assign the right people to the right tasks. The structured flow also filters out casual inquiries from committed volunteers.
Workflow tip: Add a "Volunteer Anniversary" sequence to celebrate and retain long-term volunteers with appreciation messages.
Send event details, reminders, and day-of updates to volunteers with check-in confirmation.
Sequence: "Volunteer Event"
Trigger: Tag "event_assigned_{event_id}" added
7 days before:
- Event invitation with details + confirm request
3 days before:
- Reminder with preparation checklist
1 day before:
- Final reminder with contact details
Event day morning:
- Day-of briefing + location link
Event day +1:
- Thank you + feedback request + certificate
Volunteer no-shows are devastating for NGO events. This sequence ensures volunteers are reminded multiple times and have all the information they need. The confirmation request creates accountability—volunteers who reply "CONFIRM" are 80% more likely to show up. Day-of updates reduce confusion at the venue.
Workflow tip: Track attendance and create a "reliable volunteer" segment for high-priority events.
Launch fundraising campaigns with compelling stories, progress updates, and donation links to your supporter base.
Campaign: "Education for 100" Audience: All supporters (past donors + newsletter) Message 1 (Launch): - Campaign introduction + goal + donation link Message 2 (Day 5): - Progress update + success story Message 3 (Day 10): - Halfway milestone OR urgency reminder Message 4 (Final Day): - Last call + matching donation announcement Segment responses: - Donated → Thank you sequence - Clicked but didn't donate → Follow-up
Campaign broadcasts reach your entire supporter base with compelling asks. The progress bar (67/100) creates social proof and urgency. Multiple touchpoints over the campaign period capture donors at different decision points. WhatsApp's 90%+ open rates mean far more supporters see your appeal compared to email.
Workflow tip: Always include an opt-out option. Donors who opt out of campaigns can still receive impact updates—segment accordingly.
For monthly donors, send regular impact updates, receipts, and appreciation to maintain long-term relationships.
Sequence: "Monthly Donor Care" Trigger: Tag "recurring_donor" + monthly schedule Monthly (1st week): - Previous month impact report + receipt Quarterly: - Special beneficiary story assigned to this donor Annually (Donor anniversary): - Anniversary thank you + total impact summary + gift If payment fails: - Soft reminder + alternative payment link - 3-day follow-up if still pending
Recurring donors are your most valuable supporters—they provide predictable income. This sequence ensures they feel valued every month with personalized impact reports. The "Child Spotlight" feature creates emotional connection by linking their donation to a specific beneficiary. Anniversary celebrations reinforce their commitment.
Workflow tip: Handle failed payments gracefully with soft reminders rather than harsh collection messages. Most failures are accidental.
For charity events, manage registrations, send reminders, and reduce no-shows with automated follow-ups.
Journey: "Charity Event Registration" Trigger: Form submission OR payment for event Immediate: - Registration confirmation + ticket details 7 days before: - Event reminder + agenda preview 2 days before: - Final reminder + logistics (parking, dress code) Event day: - Morning reminder + venue map Event +1: - Thank you + event photos + feedback request Event +3: - Donation follow-up for auction winners
Charity events often see 30-40% no-show rates. This journey dramatically improves attendance through strategic reminders. The confirmation request ("Reply ATTENDING") creates psychological commitment. Detailed logistics in pre-event messages remove barriers to attendance. Post-event follow-up captures donations from inspired attendees.
Workflow tip: For galas with sponsors, create a separate VIP sequence with additional touchpoints like personalized thank-you videos.
For corporate CSR partners, send project updates, employee engagement opportunities, and impact reports professionally.
Rule: "CSR Quarterly Update" Trigger: Scheduled quarterly OR milestone reached Auto-populate from CRM: - Company name, CSR contact, project name - Grant amount, utilization figures - Impact metrics from project tracker Include: - Professional utilization report - Photo gallery link - Upcoming volunteer opportunities - Site visit invitation CC: Internal relationship manager
CSR partnerships require professional, data-driven communication. This templated approach ensures consistent reporting while pulling actual figures from your systems. Fund utilization transparency builds trust for grant renewals. Employee volunteer opportunities deepen the corporate relationship beyond just financial support.
Workflow tip: Create a CSR partner segment and ensure all communication is professional, formal, and includes verifiable impact data.
During emergencies or disasters, quickly mobilize supporters with urgent appeals and real-time updates.
Campaign: "Emergency Relief" Template: Pre-approved for emergencies Launch immediately when crisis occurs Update 1 (Launch): - Situation description + immediate ask Update 2 (Day 2): - Ground team update + progress Update 3 (Day 5): - Impact report + continued need Update 4 (Week 2): - Rehabilitation phase + long-term support ask Segment: All supporters + social media acquired
Emergency fundraising requires speed. Having pre-approved templates means you can launch appeals within hours of a crisis. WhatsApp's instant delivery ensures supporters see urgent appeals immediately—critical when situations evolve rapidly. Real-time progress updates maintain momentum and trust.
Workflow tip: Pre-create emergency appeal templates during calm periods. Include campaign-specific MoMo IDs for easy tracking of emergency donations.
Share success stories of beneficiaries with donors who supported them, creating emotional connection and encouraging continued support.
Sequence: "Success Story Sharing" Trigger: Beneficiary milestone achieved (graduation, job, etc.) Identify linked donors: - Who sponsored this beneficiary? - Who donated during their enrollment year? Send personalized story: - Include specific donation details - Beneficiary's direct message/video - Photos of achievement - Clear CTA for continued support Follow-up: - If donor responds → Human handoff - If clicks "SPONSOR" → New sponsorship flow
Nothing motivates donors like seeing the long-term impact of their giving. This sequence automatically identifies which donors supported a beneficiary and shares that specific success story with them. The personal connection ("the child YOU sponsored") is far more powerful than generic success stories in newsletters.
Workflow tip: Maintain a beneficiary-donor linkage in your CRM. Even for general donors, you can say "during the year you first donated, we enrolled David..."
Track supporters from first contact to long-term champions
Amplify your impact with better communication
| Capability | Starter ($29) | Pro ($99) | Business ($470) |
|---|---|---|---|
| Donation acknowledgments | Basic thank you | With impact translation | Personalized by amount |
| Donor nurture sequences | - | 3-message journey | Multi-month program |
| Volunteer registration | Basic form | Multi-step with skills | Full onboarding flow |
| Event coordination | Manual reminders | Automated sequence | With check-in tracking |
| Fundraising campaigns | 500 supporters | 2,500 supporters | 10,000 supporters |
| Monthly donor management | - | Basic reports | Full lifecycle |
| CSR partner updates | - | - | Professional reports |
| Emergency appeals | Basic broadcast | With progress updates | Real-time tracking |
| Success story sharing | - | General stories | Donor-linked stories |
| Team members | 2 | 5 | 15 |
Prices in USD. View pricing in your local currency →
NGOs building long-term donor relationships need the Pro plan. Instant donation acknowledgments with impact details, 3-message nurture sequences, multi-step volunteer registration, and automated event coordination transform supporter engagement. Fundraising campaigns reaching 2,500 supporters and monthly donor management help sustain your mission.
Start with Pro PlanJoin NGOs across India building stronger donor relationships through automated, personalized communication.