Build Black Belt Champions & Reduce Dropouts—All on WhatsApp

Convert trial students into black belts. Automate class reminders, belt test notifications, tournament promotions, and parent updates for your Karate, Taekwondo, MMA, or Judo academy.

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40%
Higher retention
Automated engagement keeps students training longer
65%
Trial conversion
Structured follow-ups turn trials into enrollments
10+ hrs
Saved per week
No more manual parent communications
3x
Belt test participation
Timely reminders increase grading attendance
The Problem

Challenges Martial Arts Academies Face

Trial Students Never Return

Parent brings child for trial class, says "we'll think about it," and you never hear back. No follow-up system means lost enrollments.

Students Quit Before Black Belt

Most students drop out after yellow or orange belt. 3-4 year journey to black belt is too long without consistent motivation and engagement.

Parent Communication Chaos

"When's the next belt test?" "What time is Saturday class?" "Do we need uniform?" Same questions from 50 parents every week—exhausting manual replies.

Belt Test No-Shows

Student trained for months, is eligible for grading. Test day arrives—they don't show up. Parents forgot or child got nervous. Revenue and momentum lost.

Low Tournament Participation

Competitions build confidence and represent your dojo. But parents don't know about events, kids are scared to compete, and signups are disappointingly low.

Summer Exodus Every Year

School vacation hits—families travel, kids stop training. By the time they return, they've forgotten techniques, lost momentum, or quit entirely.

Solutions

10 Ways WhatsApp Automation Grows Your Dojo

From trial class to black belt—automate the journey

1

Martial Arts Inquiry Auto-Reply

Rule Starter+ $29

When parents message about classes, instantly send dojo info, styles offered, age groups, and how to book a trial class.

TRIGGER: Message contains "karate" or "martial arts" or "taekwondo" or "judo" or "mma" or "class"
ACTION: Send dojo info message
THEN: Tag contact as "New Inquiry"
THEN: Notify reception for quick follow-up
How it works: Parents get instant information about styles, age-appropriate programs, and pricing. The free trial offer creates urgency. Clear "TRIAL" keyword makes booking frictionless. Reception gets notified to follow up personally within an hour.

Workflow tip: Include photos/videos of classes in action to build trust and excitement.
2

Trial Class Booking Journey

Journey Starter

Guide parents through booking their child's first trial class—capture age, goals, schedule preference, and confirm slot.

JOURNEY: Trial Class Booking
TRIGGER: Message contains "trial" or "book" or "free class"
STEP 1: Ask for age group (1-4 options)
STEP 2: Ask for training goal
STEP 3: Show available time slots
STEP 4: Confirm booking with details
STEP 5: Send reminder 1 day before trial
STEP 6: Follow up after trial class (next journey)
How it works: Age-based routing ensures right class fit. Goal capture personalizes instructor approach. Available slots prevent double-booking. Free gi offer drives same-day enrollment. Reminder prevents no-shows.

Workflow tip: After trial, automatically trigger enrollment journey if they don't sign up on the spot.
3

Class Reminder Automation

Sequence Starter

Send training reminders the day before and morning of class—reduce absences and build excitement.

SEQUENCE: Class Reminders
DAY -1 (evening): Send class reminder with focus area
ASK: Confirm attendance (track responses)
DAY 0 (morning): Send day-of reminder with checklist
AFTER CLASS: If absent 2x in a row, trigger re-engagement journey
How it works: Day-before reminder with training focus builds anticipation. Attendance confirmation helps plan class size. Morning checklist prevents "forgot my gi" excuses. Dojo kun reinforces values. Consistent attendance tracking identifies at-risk students early.

Workflow tip: Personalize with student name and parent name—makes message feel one-on-one, not broadcast.
4

Belt Grading Notifications

Sequence Pro $99

Notify students when they're eligible for belt tests, send preparation requirements, and remind them 2 weeks before grading day.

SEQUENCE: Belt Test Preparation
DAY -14: Eligibility notification + requirements
WAIT: For registration (payment or reply)
DAY -7: Practice checklist + video resources
DAY -1: Final reminder + what to bring
DAY 0 (after test): Congratulations + collect new belt
DAY +2: Belt ceremony invitation
How it works: Early notification (2 weeks) gives prep time. Specific requirements remove confusion. Readiness percentage motivates practice. One-week checklist focuses effort. Day-before reminder prevents no-shows. Post-test celebration maintains momentum.

Workflow tip: Track test results. Students who pass move to next belt sequence. Those who don't get encouragement + retest date.
5

Fee Payment Automation

Sequence Starter

Automatically remind parents about monthly fees and grading fees—reduce late payments and awkward conversations.

SEQUENCE: Monthly Fee Reminders
DAY -3: Friendly reminder (fee due in 3 days)
DAY 0: Due date reminder with payment options
DAY +2: Overdue notice (gentle)
DAY +5: Final notice with late fee
DAY +10: Suspension notice (firm but respectful)

EXIT: When parent replies "PAID" or payment confirmed
How it works: Automated reminders are consistent and non-confrontational. Early reminder (3 days before) catches most payments. Late fee policy is clear upfront. Installment option shows flexibility. Suspension threat is last resort. Most parents pay within first 2 reminders when system is consistent.

Workflow tip: For belt test fees, send payment reminder when they register for the test, not day-of.
6

Attendance Tracking Alerts

Rule Pro $99

Track student attendance and alert parents when attendance drops—catch dropout risk before it's too late.

TRIGGER: Student attendance drops below 60% in a month
ACTION: Send attendance alert to parent
THEN: Tag student "at-risk"
THEN: Notify head instructor for personal follow-up
FOLLOW-UP: If issue not resolved, offer schedule change or style switch
How it works: Early intervention (60% threshold) catches problems before dropout. Clear impact explanation motivates action. Multiple-choice response makes it easy for parents to share reason. Reminder of belt investment ("6 months") creates sunk-cost motivation. Personal follow-up from sensei shows you care.

Workflow tip: Different triggers for different attendance patterns—2 absences in a row vs. sporadic attendance need different approaches.
7

Tournament Announcements

Campaign Pro $99

Promote upcoming tournaments to eligible students—increase participation, build confidence, and represent your dojo.

CAMPAIGN: Tournament Promotion
TARGET: Students with orange belt or above + good attendance
MESSAGE: Tournament details + benefits + academy support
TIMING: Send 3 weeks before registration deadline
FOLLOW-UP: 1 week before deadline to non-responders
THEN: For registered students, send prep schedule
How it works: Eligibility-based targeting (belt level + age) ensures relevant students receive message. Benefits explanation addresses parent concerns. Academy support (free training, transport) removes barriers. Past results build confidence. Personal reply keyword makes registration easy.

Workflow tip: Send follow-up to hesitant parents highlighting "first-timer category" to reduce competition anxiety.
8

New Student Onboarding Sequence

Sequence Starter

Welcome new students with a structured onboarding sequence—dojo rules, uniform guide, belt system explanation, and goal setting.

SEQUENCE: New Student Onboarding
DAY 0: Welcome + first class details + dojo rules
DAY 1: What to expect + parent guide
DAY 7: Check-in after first week (how's it going?)
DAY 30: First month progress update
DAY 90: Belt test eligibility check
How it works: Immediate welcome message sets professional tone. Dojo rules prevent first-day confusion. Belt system roadmap creates long-term vision. Parent guide sets expectations and shows how to support. Weekly check-in catches early issues. Monthly update maintains engagement during critical first 3 months.

Workflow tip: Include a short video of Sensei welcoming the student by name—personal touch builds connection.
9

Seasonal Promotions & Camps

Campaign Pro $99

Run summer camps, holiday specials, and seasonal workshops to boost revenue and keep students engaged during breaks.

CAMPAIGN CALENDAR:
APRIL: Summer camp announcement (2-week intensive)
JULY: Mid-year belt test push
OCTOBER: Navidad self-defense workshop
DECEMBER: New Year enrollment offer (20% off first month)
FEBRUARY: Tournament prep bootcamp (pre-competition)
How it works: Summer camps capture vacation time for intensive training and revenue. Limited spots create urgency. Progress claim ("2-3 months in 2 weeks") motivates enrollment. Semana Santaday workshops add variety and practical value. Seasonal campaigns fill otherwise slow periods and keep students engaged when they'd normally drift away.

Workflow tip: Offer referral bonus—"Bring a friend to camp, both get 10% off!"—to grow student base.
10

Referral Program & Testimonials

Sequence Pro $99

Turn happy parents into advocates—collect reviews after belt promotions and incentivize referrals with discounts.

SEQUENCE: Review & Referral Collection
TRIGGER: Student passes first belt test (emotional high)
STEP 1: Congratulations + request star rating
IF 4-5 stars: Request Google review + offer referral bonus
IF 1-3 stars: Ask what to improve + offer sensei call
THEN: Track referrals (tag contact "referrer")
WHEN REFERRAL ENROLLS: Send thank-you + free month credit
How it works: First belt promotion is emotional milestone—perfect timing for feedback. Star rating filters happy vs. unhappy parents. Google reviews build online reputation. Referral program gives happy parents reason to share. Both parties benefit (free month + discount) makes sharing easy. One successful referral pays for itself.

Workflow tip: Send quarterly referral reminders to past referrers—"You helped us grow! Share again?"
CRM

Track Every Student's Journey

From inquiry to black belt champion

Inquiry
First contact
Trial Class
First experience
White Belt
Enrolled beginner
Colored Belts
Progressing student
Competitor
Tournament ready
Black Belt
Champion & mentor

Smart Segmentation: Tag students by martial art style (Karate, Taekwondo, Judo, MMA), belt level (White, Yellow, Orange, Green, Blue, Brown, Black), age group (Kids, Teens, Adults), attendance pattern (Regular, Irregular, At-Risk), and tournament participation. Send targeted grading reminders, tournament invites, and workshops based on tags.

Capabilities

What You Can Achieve

Capability Starter
$29/mo		 Pro
$99/mo		 Business
$470/mo
Inquiry auto-replies ✓ ✓ ✓
Trial class booking journey ✓ ✓ ✓
Class reminders ✓ ✓ ✓
Belt grading notifications ✓ ✓ ✓
Fee payment reminders ✓ ✓ ✓
Attendance tracking alerts — ✓ ✓
Tournament announcements ✓ ✓ ✓
New student onboarding ✓ ✓ ✓
Seasonal promotions & camps — ✓ ✓
Referral program automation ✓ ✓ ✓
Student contacts Up to 500 Up to 5,000 Up to 25,000
Team members 2 5 15

Prices in USD. View pricing in your local currency →

RECOMMENDED FOR MARTIAL ARTS DOJOS

Pro Plan - $99/month

Prices in USD. View pricing in your local currency →

Ideal for dojos with 100-300 students across multiple age groups and belt levels. Includes attendance tracking, fee reminders, and tournament campaigns.

Up to 5,000 contacts
5 team members
Tournament promotion
Attendance alerts
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Small dojo under 50 students? Starter Plan ($29/mo) covers inquiries, reminders, and basic automation.

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