The green tick (verified badge) on WhatsApp signals trust. For businesses in Brasil, it means customers know they're messaging the real business — not a scammer. Here's how to get it.
What Is the Green Tick?
The green tick is Meta's official business verification badge on WhatsApp. It appears next to your business name in chats and contact info. It tells customers your account is legitimate and verified by Meta.
Eligibility Requirements
You need a WhatsApp Business API account (not the free app). Your business must have a Facebook Business Page. Meta requires proof of business identity — domain verification, official documents, or a notable online presence.
How to Apply via App-ening
App-ening submits the verification request on your behalf as an official Meta partner. Provide your business documents (registration, tax ID). We handle the Meta review process. Typical approval takes 2-4 weeks.
Tips to Increase Approval Chances
Have a professional website with matching business name. Complete your Facebook Business Page with address, phone, and description. Ensure your WhatsApp business profile matches your official business name exactly. Respond to Meta's verification requests promptly.
What If You Get Rejected?
Common reasons: business name mismatch, insufficient online presence, or incomplete documentation. Fix the issue and reapply after 30 days. App-ening support can help identify and resolve the specific issue.
Principais Benefícios para Empresas no Brasil
- 98% de taxa de abertura (vs 20% do email) — suas mensagens são realmente lidas
- Lembretes e follow-ups automáticos reduzem faltas em 60%
- Campanhas em massa personalizadas geram 3x mais engajamento
- Aceite pagamentos via PIX, cartão, transferência bancária direto no WhatsApp
- Assistente de IA atende 60-70% das consultas 24/7 — sem equipe extra
- Caixa de entrada da equipe permite que vários atendentes compartilhem um número profissionalmente
- Teste grátis de 14 dias — sem cartão de crédito