Event Promoters & Ticketing

Sell Out Events with WhatsApp

From lineup announcement to after-party vibes - engage your audience everywhere. Automate ticket launches, early bird alerts, guestlist management, event updates, and build a loyal community that comes back event after event.

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98%
Inquiry Response Rate

Never miss a lead with instant WhatsApp replies

3 hrs
Saved Per Booking

Automate package details and client questions

45%
More Repeat Bookings

With automated follow-ups and referral campaigns

Zero
Missed Payment Reminders

Timely, professional deposit and milestone alerts

Challenges Event Promoters Face

Selling tickets, managing guestlists, and keeping audiences engaged is harder than ever

Ticket Sales Start Strong, Then Stall

First 100 tickets sell in 2 hours. Then silence for 3 weeks. Last 200 tickets panic-sell the day before. No steady momentum.

Email Open Rates Are Dead

You send a lineup announcement to 10,000 people. 800 open it. 100 click. By the time they see it, early bird is gone. Instagram reach is even worse.

Guestlist Management is Chaos

"I'm on the list." "My friend added me." "I paid cash to that guy." Door staff overwhelmed. Real guests stuck in line. Frauds getting in.

Last-Minute Updates Don't Reach People

Venue changed. Gate timing shifted. Dress code reminder needed. By the time everyone sees the Instagram story, half are already at the wrong place.

"When's Your Next Event?"

You get 50 DMs asking the same thing. You reply to 20, forget 30. No system to capture interest and notify people when you announce.

No Post-Event Engagement

Great event, 800 people danced, everyone had fun. Next day - silence. No follow-up, no photos shared, no community building for the next one.

10 WhatsApp Automations for Event Promoters

Real solutions for concert promoters, club nights, festival organizers, and ticketing platforms

1

Ticket Launch Announcement

Campaign

Blast your ticket launch to your entire database - 98% open rate vs 20% email. Everyone sees it within minutes.

Campaign: Ticket Launch (to all subscribers)

Why this works: WhatsApp's 98% open rate crushes email's 20%. Scarcity (first 500) creates urgency. Tiered pricing rewards early buyers. Interactive options (VIP, GROUP) capture intent.

2

Early Bird & Phase Change Alerts

Campaign

Create urgency with countdowns before each pricing phase ends. Drive consistent sales, not just launch spikes.

Campaign: Early Bird Ending (24 hours before)

Why this works: Phase deadlines create consistent FOMO. Remaining ticket count adds urgency. Price comparison shows savings. Short window (3 hours) drives immediate action.

3

Waitlist & Interest Capture

Journey

When someone asks about upcoming events, capture their interest and auto-notify them when tickets drop.

Trigger: Message contains "next event" or "upcoming"

Why this works: Captures interested leads before announcement. Pre-sale promise incentivizes signup. Preference collection enables targeted future campaigns. Upcoming events might get immediate booking.

4

Guestlist Confirmation & QR Tickets

Sequence

Send digital tickets with QR codes. No more "I'm on the list" drama at the door.

Trigger: Ticket purchased or added to guestlist

Why this works: QR tickets eliminate guestlist disputes. All info in one place reduces "where/when" questions. Entry requirements shared early prevent door issues. Professional experience builds trust.

5

Event Week Countdown & Hype

Sequence

Build excitement with countdown messages - lineup reveals, artist videos, "what to wear" guides.

Trigger: 7 days before event (ticket holders)

Why this works: Countdown builds anticipation. Exclusive content rewards early buyers. Practical info prevents event-day chaos. Social tags increase organic reach.

6

Real-Time Event Updates

Campaign

Send urgent updates instantly to all ticket holders - venue changes, timing updates, artist changes.

Campaign: Urgent Update (to ticket holders)

Why this works: Instant delivery vs delayed email/Instagram. Ticket holder targeting ensures only relevant people get it. Clear info prevents confusion. Friendly tone maintains excitement.

7

VIP & Table Booking Flow

Journey

Handle high-value VIP inquiries with personalized service - table options, packages, and reservation confirmation.

Trigger: Reply "VIP" or message contains "table"

Why this works: High-ticket sales need personal touch. Detailed packages justify premium pricing. Scarcity ("limited tables") drives decision. Clear payment terms close the sale.

8

Post-Event Photos & Engagement

Sequence

Keep the buzz alive after the event - share photos, collect feedback, and prep them for the next one.

Trigger: Day after event (to all attendees)

Why this works: Day-after message catches emotional high. Photo gallery drives engagement. Feedback helps improve. Aftermovie extends event lifespan for weeks.

9

Referral & Group Discount System

Rule

Turn every ticket buyer into a promoter with referral codes and group discounts.

Trigger: Reply "GROUP" or message contains "group discount"

Why this works: Group discounts encourage squad bookings. Tiered benefits reward larger groups. Referral credits turn buyers into promoters. Pre-written share message increases referrals.

10

Community Building & Subscriber List

Rule

Build a loyal WhatsApp community that you can notify for every event - no algorithm dependency.

Trigger: Any new message (first time)

Why this works: Own your audience - no algorithm dependency. Consistent value keeps them subscribed. Pre-sale creates loyalty. Monthly updates maintain engagement between events.

Your Audience Pipeline

Track fans from first contact to loyal community member

👀

Subscriber

Joined community

🎯

Interested

Asked about event

🎫

Ticket Holder

Purchased ticket

🎉

Attended

Came to event

Engaged

Shared/reviewed

💜

Loyal Fan

Repeat attender

Use tags for music preference (EDM, Hip-Hop, Bollywood), ticket type (GA, VIP, Table), events attended, and engagement level to send hyper-targeted campaigns.

What You Can Achieve

Every plan gives you powerful automation. Higher plans unlock more scale.

Capability Starter Pro Business Business
Subscriber welcome message
Keyword auto-replies (VIP, GROUP) 5 rules 15 rules 50 rules Unlimited
Interest capture Journeys 1 journey 5 journeys 15 journeys Unlimited
Event countdown sequences 2 sequences 10 sequences 25 sequences Unlimited
Broadcast campaigns 2/month 8/month 20/month Unlimited
Ticket confirmation automation
Contacts (subscribers) 500 2,500 10,000 Unlimited
Team members 2 5 15 Unlimited
Recommended for Event Promoters

Business Plan

$470/month

Prices in USD. View pricing in your local currency →

Why Pro Plan?

  • 10,000 Contacts - Build a serious subscriber base. Most events have 500-2,000 attendees - you need room to grow your community
  • 50 Rules - Auto-replies for VIP inquiries, group discounts, lineup questions, venue info, different event types
  • 15 Journeys - Waitlist capture, VIP booking flow, referral code generation, post-event feedback collection
  • 25 Sequences - Early bird countdowns, phase change alerts, event week hype, ticket confirmations, post-event engagement
  • 20 Campaigns/month - Ticket launches, phase reminders, lineup reveals, last-minute updates, community newsletters
  • 15 Team Members - Promoters, venue managers, door staff, creative team, marketing

Pro Plan ($99) works for smaller promoters (club nights, single venue). Business for festival-scale operations (50,000+ subscribers).

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