WhatsApp template messages are pre-approved message formats required for initiating conversations via the API. Here are proven examples that businesses in Brasil use to drive results.
What Are Template Messages?
Template messages are pre-approved by Meta for outbound messaging via the WhatsApp Business API. They are required when messaging customers outside the 24-hour session window. Templates support text, media, buttons, and personalisation variables.
Appointment Reminder Templates
Example: "Hi {{1}}, this is a reminder for your appointment at {{2}} on {{3}} at {{4}}. Reply CONFIRM to confirm or RESCHEDULE to change." Include quick-reply buttons for one-tap actions. Use utility category for lower per-conversation cost.
Promotional Campaign Templates
Example: "Hi {{1}}! Our Carnaval, Black Friday, Natal sale is live. Get 20% off all services this week only. Book now: {{2}}." Use marketing category. Include a call-to-action button linking to your booking page or website.
Order Update Templates
Example: "Your order #{{1}} has been shipped! Track: {{2}}. Expected delivery: {{3}}. Need help? Reply to this message." Use utility category. Include tracking link as URL button.
Tips for Template Approval
Keep messages clear and concise. Include your business name. Don't use all caps or excessive punctuation. Avoid vague descriptions — be specific about the template purpose. Submit in the correct category (marketing, utility, authentication).
Principais Benefícios para Empresas no Brasil
- 98% de taxa de abertura (vs 20% do email) — suas mensagens são realmente lidas
- Lembretes e follow-ups automáticos reduzem faltas em 60%
- Campanhas em massa personalizadas geram 3x mais engajamento
- Aceite pagamentos via PIX, cartão, transferência bancária direto no WhatsApp
- Assistente de IA atende 60-70% das consultas 24/7 — sem equipe extra
- Caixa de entrada da equipe permite que vários atendentes compartilhem um número profissionalmente
- Teste grátis de 14 dias — sem cartão de crédito