Every WhatsApp conversation is a customer relationship. Without proper contact management, businesses in Brasil lose track of leads, miss follow-ups, and leave money on the table.
Why You Need a WhatsApp CRM
The WhatsApp Business App stores conversations but has no CRM capabilities. You can't tag contacts, track where leads came from, set follow-up reminders, or run segmented campaigns. A WhatsApp CRM like App-ening changes that.
Contact Management Features
Import contacts via CSV or API. Add custom fields (birthday, company, last purchase). Apply tags for segmentation. Track conversation history. Set follow-up reminders. View contact timeline with all interactions.
Segmentation and Targeting
Create dynamic segments: "customers who haven't ordered in 30 days", "leads from CTWA ads", "VIP customers with spend over $500". Run targeted campaigns to each segment for maximum relevance and engagement.
Automating CRM Workflows
When a contact is tagged "new_lead", automatically send a welcome sequence. When a contact hasn't been active for 30 days, trigger a re-engagement campaign. When a payment is received, update status and send a thank-you.
Integrations with External Tools
Sync contacts with Google Sheets, Shopify, or your existing CRM via API. Webhooks push events to Zapier or custom integrations. Import/export contacts anytime.
Principais Benefícios para Empresas no Brasil
- 98% de taxa de abertura (vs 20% do email) — suas mensagens são realmente lidas
- Lembretes e follow-ups automáticos reduzem faltas em 60%
- Campanhas em massa personalizadas geram 3x mais engajamento
- Aceite pagamentos via PIX, cartão, transferência bancária direto no WhatsApp
- Assistente de IA atende 60-70% das consultas 24/7 — sem equipe extra
- Caixa de entrada da equipe permite que vários atendentes compartilhem um número profissionalmente
- Teste grátis de 14 dias — sem cartão de crédito