App-ening is the all-in-one WhatsApp Business Platform that helps you automate marketing, manage conversations, and grow your business faster.
Powerful tools designed to help you engage customers, automate workflows, and drive growth.
Manage all customer conversations in one place. Assign chats to agents, add internal notes, and track response times.
Build automated message flows with delays, conditions, and triggers. Welcome sequences, follow-ups, and drip campaigns.
Track ad spend, conversions, and return on ad spend. Deep Meta Ads integration with click-to-WhatsApp attribution.
Create and manage WhatsApp-approved templates. Support for text, media, and interactive button templates.
Organise contacts with tags, custom fields, and segments. Import via CSV or sync from your CRM.
Full REST API access. Receive real-time webhooks for messages, status updates, and integrate with any system.
Simple setup process to get your WhatsApp Business running.
Create your free account in seconds. No credit card required to start.
Link your WhatsApp Business number through Meta's official Business API.
Import contacts, create templates, and start engaging with your customers.
Find the right plan for your business. Start free, upgrade as you grow.
No message markup. Ever. You pay Meta directly for WhatsApp conversations - we don't add any fees on top.
All prices shown exclude VAT.
| Feature |
Free £0/mo |
Starter £23/mo |
MOST POPULAR
Pro £79/mo |
Business £375/mo |
Business+ £755/mo |
Premium £1,800/mo |
Premium+ £3,800/mo |
Scale £8,000/mo |
Custom Contact Us |
|---|---|---|---|---|---|---|---|---|---|
| Core Quotas | |||||||||
| Contacts | 100 | 1,000 | 5,000 | 25,000 | 100,000 | 250,000 | 500,000 | 1,000,000 | Custom |
| Team members | 1 | 2 | 5 | 10 | 15 | 25 | 50 | 100 | Custom |
| Message templates | 5 | 25 | 50 | 200 | 500 | 1,000 | 2,000 | 5,000 | Custom |
| Storage | 50 MB | 500 MB | 2 GB | 10 GB | 25 GB | 50 GB | 100 GB | 250 GB | Custom |
| Campaigns & Automation | |||||||||
| Campaigns/month | 1 | 5 | 20 | 100 | 250 | 500 | 1,000 | 5,000 | Custom |
| Journeys (automations) | - | 1 | 5 | 25 | 50 | 100 | 200 | 500 | Custom |
| Auto-reply rules | - | 1 | 10 | 50 | 100 | 200 | 500 | 1,000 | Custom |
| Sequences | - | 1 | 5 | 25 | 50 | 100 | 200 | 500 | Custom |
| Re-engagement flows | - | - | 3 | 15 | 30 | 60 | 100 | 250 | Custom |
| Template Capabilities | |||||||||
| Text with variables | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Quick reply buttons | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Media headers (image/video/doc) | No | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| CTA buttons (URL/Phone) | No | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Carousel templates | No | No | No | Yes | Yes | Yes | Yes | Yes | Yes |
| Analytics & Reporting | |||||||||
| Message delivery tracking | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| History retention | - | 7 days | 90 days | 1 year | 2 years | 3 years | 5 years | 10 years | Custom |
| ROAS & campaign analytics | No | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Custom reports & dashboards | No | No | No | Yes | Yes | Yes | Yes | Yes | Yes |
| Team Inbox | |||||||||
| Shared inbox | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Conversation assignment | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Canned responses & notes | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Integrations | |||||||||
| Google Sheets | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Webhooks | No | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| CRM connectors | No | No | No | Yes | Yes | Yes | Yes | Yes | Yes |
| REST API access | No | No | No | Yes | Yes | Yes | Yes | Yes | Yes |
| Support | |||||||||
| Email support | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Priority support | No | No | No | Yes | Yes | Yes | Yes | Yes | Yes |
| Dedicated account manager | No | No | No | No | No | Yes | Yes | Yes | Yes |
| Start Free | Get Started | Get Started | Get Started | Get Started | Get Started | Get Started | Get Started | Contact Us | |
<- 9 plans from Free to Custom - scroll the table horizontally to compare all features ->
Manage all your WhatsApp customer interactions from one powerful dashboard.
All conversations in one place. Assign chats, add notes, and collaborate with your team.
Send personalised messages to segments. Track delivery and engagement in real-time.
Build multi-step workflows with delays, conditions, and triggers. Set it once, run forever.
Want to see more? Start your free trial and explore the full platform.
Everything you need to know about App-ening.
We help you get set up with the WhatsApp Business API through Meta's Cloud API. You can use your existing business number or get a new one during signup.
You pay two separate costs: (1) App-ening platform subscription for features like Team Inbox, Journeys, and analytics, and (2) WhatsApp/Meta charges paid directly to Meta through your own WABA. Service conversations (when customers message you first) are completely free. Learn more ->
Yes! Our Free plan lets you test the platform with limited contacts and features. Plus, service conversations from WhatsApp (when customers message you first) are completely free. Upgrade anytime - no credit card required to start.
When a customer messages you first, that opens a free 24-hour service window. You can reply unlimited times within that window at no WhatsApp charge. Meta made these free in November 2024.
Both, but separately. App-ening charges a fixed monthly subscription for platform access. WhatsApp/Meta bills you directly through your own WABA for conversation costs - we are not involved in that billing.
No. App-ening plans include limits on contacts, team members, and automations - but not on WhatsApp message volume. Your messaging limits are set by Meta based on your WhatsApp Business API tier.
Absolutely. App-ening has deep Meta Ads integration with ROAS analytics, click-to-WhatsApp attribution, and conversion tracking built-in.
We offer webhooks for real-time events, a full REST API, and Google Sheets integration. CRM connectors for Salesforce and HubSpot coming soon.
Yes! Upgrades take effect immediately. Downgrades apply at your next billing cycle. No long-term contracts or cancellation fees.
Security is our priority. We use enterprise-grade encryption for data at rest and in transit, and are UK GDPR compliant. Your data is never shared with third parties.
Start using WhatsApp Business API to grow your customer relationships.