Your Truck Moves, Your Customers Follow—All on WhatsApp

Daily location broadcasts, pre-order systems, loyalty punch cards, and event booking automation. Turn random customers into regulars who find you anywhere.

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80%
Reduction in location calls
Daily location broadcasts keep customers informed automatically
4x
More pre-orders
Customers order ahead and skip the queue during rush
14 hrs
Saved per week
Auto-replies handle menu questions and location requests
65%
Higher event bookings
Direct communication with corporate parks and fest organizers
The Problem

Challenges Food Trucks Face

"Where Are You Today?"

50+ daily calls asking your location. Instagram posts get buried. Google Maps outdated. Customers give up and go to fixed restaurants instead.

Long Queues, Lost Sales

Lunch rush: 30 people in line. New customers see the queue and leave. If only they could pre-order and skip the wait...

Dead Days at Bad Spots

Some locations have zero foot traffic. You're prepped and ready, but nobody shows. Could've told your regulars to come find you.

Event Bookings Go to Others

Corporate parks, college fests, weekend markets book food trucks. You never hear about these opportunities until they're filled.

One-Time Customers Forget You

Amazing burger, loved it, raved about it. But 3 weeks later? Can't remember your name. Went to a different truck at the same spot.

Weather Kills Business

Sudden rain, extreme heat, or holiday closures—you need to inform customers immediately. No way to reach them before they make the trip.

Solutions

10 Ways WhatsApp Automation Grows Your Food Truck

Real solutions from Rolling Bites and successful mobile food businesses

1

Daily Location Announcement

Campaign Starter

Every morning at 9 AM, automatically broadcast today's location, hours, and daily special to all followers.

TRIGGER: Daily at 9:00 AM
ACTION: Send location broadcast to all contacts
INCLUDE: Today's location, landmark, hours, daily special
INCLUDE: Google Maps link, pre-order call-to-action
THEN: Tag campaign as "Daily Location - [Date]"
How it works: Automated daily broadcast ensures every follower knows where you are. Landmark reference makes finding you easy. Daily special creates urgency. Pre-order option captures early orders and reduces lunch rush chaos.

Workflow tip: Set different broadcasts for lunch vs. evening if you change locations during the day.
2

Pre-Order for Today's Location

Journey Starter

Let customers order ahead and skip the queue. They choose pickup time, you prepare fresh, no waiting in line.

JOURNEY: Pre-Order Flow
TRIGGER: Message contains "preorder" or "order" or "menu"
STEP 1: Send today's menu with prices
STEP 2: Wait for order + pickup time
STEP 3: Confirm order with details and total
STEP 4: Set reminder 5 mins before pickup
STEP 5: Notify when order is ready
How it works: Pre-orders reduce queue frustration and improve kitchen efficiency. Order confirmation looks professional. 5-minute alert ensures food is hot when picked up. Express pickup lane makes pre-order customers feel VIP.

Workflow tip: Limit pre-orders to 30 minutes advance notice to manage kitchen workflow.
3

Order Ready Notification

Sequence Starter

Ping customers when their pre-order is ready—food stays fresh, no waiting around the truck.

SEQUENCE: Order Ready Alerts
TRIGGER: 5 mins before pickup time
STEP 1: Send "almost ready" notification
WAIT: Until staff tags "order-ready"
STEP 2: Send "ready for pickup" notification
WAIT: 15 minutes
STEP 3: If not picked up, send reminder
How it works: 5-minute heads-up gives them time to walk over. "Ready" notification means no food sitting under heat lamps. Hot, fresh food equals better taste, better reviews, repeat customers.

Workflow tip: Include your truck's color/description so new customers can spot you easily.
4

Daily Menu Updates

Rule Starter

Auto-reply with today's menu and specials when anyone asks. No typing the same thing 50 times.

TRIGGER: Message contains "menu" or "what do you have"
ACTION: Send today's full menu with prices
INCLUDE: Bestsellers, daily special, location, hours
THEN: Tag contact as "Menu Request"
THEN: Send pre-order call-to-action
How it works: Instant menu response while you're busy cooking. Highlighting bestsellers influences choice. Including location reminder prevents "where are you" follow-up. Pre-order CTA captures orders immediately.

Workflow tip: Update your menu message daily if specials change—takes 30 seconds in the morning.
5

Event/Festival Booking Handler

Journey Pro $99

Handle corporate events, private parties, and festival bookings. Collect details, send quote, confirm booking automatically.

JOURNEY: Event Booking
TRIGGER: Message contains "event" or "catering" or "party"
STEP 1: Send event packages & requirements
STEP 2: Wait for event details (type, date, guests, location)
STEP 3: Generate and send custom quote
STEP 4: Wait for confirmation
STEP 5: Send advance payment details
STEP 6: Tag as "Event Booked" and set reminder
How it works: Event types show versatility. "Live cooking experience" sells the spectacle. Per-person pricing is easy to understand. Detailed quote looks professional. Clear next steps close deals faster.

Workflow tip: Create tiered packages (Basic/Premium/Deluxe) to give clients choice at different price points.
6

Digital Loyalty Card (Punch Card)

Sequence Pro $99

Digital punch card—buy 10, get 1 free. No physical cards to lose, automatic tracking, drives repeat visits.

SEQUENCE: Loyalty Tracking
TRIGGER: After every completed order (tag "order-completed")
ACTION: Add 1 punch to customer's count
ACTION: Send updated visual punch card
IF: Count = 10
  THEN: Send reward unlock message
  THEN: Tag "Free Combo Earned"
  THEN: Reset count to 0
ELSE: Show progress toward free meal
How it works: Visual progress (taco emojis) is satisfying and shareable. Every order reminder keeps you top-of-mind. Free combo is generous enough to drive loyalty. Auto-reset encourages round 2, creating ongoing engagement.

Workflow tip: Send special "halfway there!" messages at 5 punches to maintain momentum.
7

Weather-Based Schedule Updates

Campaign Starter

Sudden rain? Extreme heat? Moving to covered location? Alert all followers instantly—no wasted trips.

CAMPAIGN: Weather Update (Manual Trigger)
TARGET: All active followers
MESSAGE: New location or schedule change
INCLUDE: Reason, new location/hours, Google Maps
TIMING: Immediate broadcast
THEN: Update daily location automation
How it works: Instant notification prevents wasted trips and disappointed customers. New location with map makes it easy. Showing you care about safety builds trust. Free water during heat shows customer-first thinking.

Workflow tip: Keep a template ready for common situations (rain, heat, truck breakdown, holiday closures).
8

New Location Launch Campaign

Campaign Pro $99

Expanding to a new neighborhood? Announce it with a special launch offer to drive first-day crowd.

CAMPAIGN: New Location Launch
TARGET: All contacts OR contacts tagged "Whitefield" area
MESSAGE: New location announcement + launch offers
TIMING: 3 days before launch + day before + launch morning
FOLLOW-UP: Tag customers who visit new location
THEN: Send thank you message after first visit
How it works: Advance notice lets people plan. Launch week incentives drive trial. "First 100" creates urgency. Grand prize encourages sharing. Targeting Whitefield contacts makes it relevant to the right people.

Workflow tip: Partner with nearby offices/businesses to spread word about new location.
9

Customer Feedback Collection

Sequence Starter

Get quick feedback after orders. Fix issues fast, turn happy customers into Google reviewers.

SEQUENCE: Feedback Collection
TRIGGER: 2 hours after order completed
STEP 1: Send emoji rating request
IF RESPONSE = 🔥🔥🔥:
  THEN: Request Google review + incentive
  THEN: Tag "Happy Customer"
IF RESPONSE = 🔥 or 🔥🔥:
  THEN: Ask for specific feedback
  THEN: Tag "Needs Follow-up"
  THEN: Notify owner
How it works: Emoji rating is fun and gets higher response than text. 2-hour timing while experience is fresh. Happy customers get review request + incentive. Unhappy customers get personal attention from owner.

Workflow tip: Only request reviews from 3-fire ratings. Never push unhappy customers to public reviews.
10

Re-engagement for Dormant Fans

Campaign Business

Haven't seen a customer in 30 days? Win them back with a "we miss you" offer.

CAMPAIGN: Win-Back (Automated)
TARGET: Customers with no order in 30+ days
EXCLUDE: Customers tagged "Moved Away" or "Unsubscribe"
MESSAGE: Personalized "we miss you" + 25% offer
TIMING: Send at 10 AM on Monday
FOLLOW-UP: If no response in 7 days, try once more
THEN: Tag "Re-engaged" if they order
How it works: Personal message shows you noticed they're gone. Discount is generous enough to overcome inertia. Highlighting new items gives a reason to return. Weekly schedule reminder removes friction. 7-day urgency drives action.

Workflow tip: Segment by frequency—30 days for regulars, 60 days for occasional customers, 90 days for once-only visitors.
CRM

Track Every Customer Journey

From first bite to loyal fan who finds you anywhere

👋
New Visitor
First contact
🌮
First Order
Tried once
📱
Follower
Gets broadcasts
🔄
Regular
3+ orders
🎫
Loyalty Member
Using punch card
👑
VIP
10+ orders
Capabilities

What You Can Achieve

Capability Starter
$29/mo		 Pro
$99/mo		 Business
$470/mo
Daily location announcements ✓ ✓ ✓
Pre-order for today's location ✓ ✓ ✓
Order ready notifications ✓ ✓ ✓
Daily menu auto-replies ✓ ✓ ✓
Event/festival booking handler — ✓ ✓
Digital loyalty punch card ✓ ✓ ✓
Weather-based schedule updates ✓ ✓ ✓
New location launch campaigns ✓ ✓ ✓
Customer feedback collection ✓ ✓ ✓
Re-engagement campaigns — — ✓
Customer contacts Up to 500 Up to 5,000 Up to 25,000
Team members 2 5 15

Prices in USD. View pricing in your local currency →

RECOMMENDED FOR FOOD TRUCKS

Starter Plan - $29/month

Prices in USD. View pricing in your local currency →

Perfect for single food trucks building their first loyal following. Covers daily location broadcasts, pre-orders, and customer engagement.

Up to 500 followers
2 team members
Daily broadcasts
Pre-order system
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Multiple trucks or 500+ followers? Pro Plan ($99/mo) adds loyalty programs and event booking. Business Plan ($470/mo) for food truck fleets.

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Join food trucks using WhatsApp to turn random customers into regulars who find them anywhere in the city.

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