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Every plan includes the Revenue Recovery tools that detect dormant customers and run automated win-back sequences. Pick the tier that fits your contact base.
Not sure which plan? Book a 10-min revenue audit — we'll show you which dormant cohorts to target first.
An annual subscription paid upfront for access to our platform and features.
Load your wallet with USD, and per-message costs are deducted automatically. Each conversation has one all-inclusive rate — no separate Meta bills to manage.
One prepaid balance for all your WhatsApp message costs. No surprise bills.
Top up your USD wallet via Razorpay or credit card. Minimum $5, load any amount.
Send campaigns, templates, and automated messages. Each conversation deducts from your balance at an all-inclusive rate.
Monitor your balance in real time. Get low-balance alerts. Top up anytime — unused balance never expires.
Your wallet is maintained in USD. All-inclusive rates mean Meta's conversation fees are covered — you never receive a separate bill from Meta or WhatsApp.
Simple, transparent pricing. Upgrade or downgrade anytime.
For businesses starting to recover lost revenue. Spot dormant customers, run simple win-back campaigns.
For teams serious about revenue recovery. Full Revenue Recovery Dashboard, automated re-engagement journeys, sequence analytics.
For growth teams running at scale. Everything in Pro, plus priority support and advanced playbooks.
Full feature list per tier rendered below — all existing plan features preserved. Pro highlights the Revenue Recovery Dashboard (shipping Q2 2026).
Estimate your message costs based on plan and message volume.
See exactly what's included in every plan.
WhatsApp charges differently based on who initiates the conversation and its purpose.
When a customer messages you first. Reply within 24 hours at no charge.
Promotional messages, offers, announcements. Highest cost category.
Order updates, shipping notifications, appointment reminders.
One-time passwords (OTP), verification codes, login confirmations.
WhatsApp made service conversations completely free in November 2024. Here's how to take advantage:
Unlimited free replies when customers message you first
Everything you need to know about how billing works.
A dedicated view in App-ening that automatically detects dormant customer cohorts (e.g. haven't ordered in 60/90/180 days), attributes revenue recovered via win-back sequences, and reports your reactivation rate over time. Coming Q2 2026 to all Pro and Business plans — the underlying win-back journeys are available today on every plan.
Yes. It's a 10-minute call where we look at your WhatsApp contact list and pull a templated report showing your dormant contact cohort size plus a revenue-at-risk estimate based on your industry benchmarks. No commitment, no credit card.
Industry benchmarks typically show 15–22% of dormant customers can be reactivated through targeted WhatsApp win-back sequences (salon no-shows ~22%, lapsed gym members ~18%, cold real-estate leads ~15%). Appening-specific median recovery rates are coming Q2 2026 once we have enough first-party data to publish.
You pay an annual platform subscription (billed upfront) for features like Team Inbox, Journeys, automation, analytics, and API access. Per-message costs are deducted from your prepaid wallet at all-inclusive rates.
You load a prepaid USD wallet inside App-ening via Razorpay or credit card. When you send a template message, the cost is deducted automatically at an all-inclusive rate — Meta's conversation fee is included. You never deal with Meta billing directly.
A conversation is a 24-hour messaging window. Once opened, you can send multiple messages within that window for a single charge (or free for service conversations).
Yes! As of November 2024, Meta made all service conversations (customer-initiated) completely free with no monthly cap. You only pay for business-initiated template messages.
App-ening plans scale with contact volume, automation depth, and the recovery tools you unlock — not with seat counts or message caps. WhatsApp messaging volume is determined by your Business API tier (set by Meta based on your account quality), so you never hit an artificial ceiling on us.
Use the Cost Calculator above to estimate your costs based on plan, volume, and country. Rates depend on conversation type and recipient location. Service conversations are always free.
Yes! You can upgrade instantly. Downgrades take effect at your next billing cycle. There are no long-term contracts.
Each message has a single all-inclusive rate deducted from your wallet. Rates vary by conversation type (marketing, utility, authentication) and recipient country. Service conversations are always free.
If your wallet balance reaches zero, outbound template messages will be paused until you top up. Service conversations (customer-initiated) remain free and unaffected. You'll receive low-balance alerts before this happens.
All annual plans come with a 30-day money-back guarantee. Try the full platform risk-free and request a refund within 30 days if you are not satisfied.
Start your annual plan today.
Start Free TrialHave questions? Scan to talk to sales on WhatsApp